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Add You - 1and1 Hosting - Raising the Bar!
Brand Promise - Enhance Customer Experience
Every aspect of your business should enhance the customer experience, not detract from it.Every retail establishment – whether a store, a bank, or a restaurant – in some way markets itself as being customer focused. The clerks in the commercials and print ads are always smiling and looking like they’re overjoyed when a customer needs help. How often do you get that reaction from the staff when you actually go into those stores? The customers in those ads look so happy you’d think the store or the bank is giving away merchandise or bags of money. Do you see customers who look that happy when you go to your local retail establishments? Look in the mirror the next time you’re shopping and see how happy you look.Why is the reality so different from the message sent?Examine the p
tting what I paid for. This brief commentary is somewhat of a treat forEvery aspect of your business should enhance the customer experience, not detract from it.Every retail establishment – whether a store, a bank, or a restaurant – in some way markets itself as being customer focused. The clerks in the commercials and print ads are always smiling and looking like they’re overjoyed when a customer needs help. How often do you get that reaction from the staff when you actually go into those stores? The customers in those ads look so happy you’d think the store or the bank is giving away merchandise or bags of money. Do you see customers who look that happy when you go to your local retail establishments? Look in the mirror the next time you’re shopping and see how happy you look.Why is the reality so different from the message sent?Examine the p
Case Study - Small Business Branding by Maid in the Shade
Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding. They’ve been in business for almost 20 years now, and have a staff of over 30 people. They consider their branding to be an important part of their business’ development.Maid in the Shade wanted to emphasize that they were not just providing their clients with cleaning services, but giving them more quality time in their lives. This could mean more time for family, friends, projects and recreation. For commercial clients, the value of Maid in the Shade would be that they could increase employee productivity and gain more respect from their clients by always
First, I have to admit. I'm a terrible customer. I'm a demanding perfectionist who rarely feels that he is getting his money's worth. This is especially true of hosting providers. In the past four years, I've had to change providers at least six times because I felt that I was not getting what I paid for. This brief commentary is somewhat of a treat for Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding. They’ve been in business for almost 20 years now, and have a staff of over 30 people. They consider their branding to be an important part of their business’ development.Maid in the Shade wanted to emphasize that they were not just providing their clients with cleaning services, but giving them more quality time in their lives. This could mean more time for family, friends, projects and recreation. For commercial clients, the value of Maid in the Shade would be that they could increase employee productivity and gain more respect from their clients by always
10 Steps of Successful Crisis Management
Crises affect the best run companies and organizations. They also spring-up with great frequency in less well run companies and organizations. Generally crises are the result of smart people doing dumb things. Sometimes they are the result of poor quality, greed, corruption or worse. Regardless of the reason for crises, it must be handled with the utmost care, speed and professionalism. The ten point outlined below identify the key elements to success crisis management.1. Identify the problemWhat is the crisis? Define it. Not what caused it or who is to blame but rather what it is in clear terms. This can also be referred to as the problem statement.2. Create a teamNow that the crisis is defined, what areas does it touch? Assemble a team with the owners of th
ctionist who rarely feels that he is getting his money's worth. This is especially true of hosting providers. In the past four years, I've had to change providers at least six times because I felt that I was not getting what I paid for. This brief commentary is somewhat of a treat forCrises affect the best run companies and organizations. They also spring-up with great frequency in less well run companies and organizations. Generally crises are the result of smart people doing dumb things. Sometimes they are the result of poor quality, greed, corruption or worse. Regardless of the reason for crises, it must be handled with the utmost care, speed and professionalism. The ten point outlined below identify the key elements to success crisis management.1. Identify the problemWhat is the crisis? Define it. Not what caused it or who is to blame but rather what it is in clear terms. This can also be referred to as the problem statement.2. Create a teamNow that the crisis is defined, what areas does it touch? Assemble a team with the owners of th
How to Get Out of the Google Supplemental Results
Google’s supplemental results are a problem for many webmasters. The question “how to get out of the supplemental results?” arises quite often in forums, and so far there aren’t too many clarifying articles on that matter. There is but one thing anyone who ever had his/her website listed in the supplemental results already knows: once you’re in, it’s not easy to get out. The good news is that there are ways.Improve Your Content If you ever read in forums that you should add a new page to your website each day to make Google place more weight on your site, that might be an imprudent technique. Fast growth might damage website credibility. Websites are not blogs! There’s no need to add thousands of pages to make the search engines believe that “something happens”, th
especially true of hosting providers. In the past four years, I've had to change providers at least six times because I felt that I was not getting what I paid for. This brief commentary is somewhat of a treat forGoogle’s supplemental results are a problem for many webmasters. The question “how to get out of the supplemental results?” arises quite often in forums, and so far there aren’t too many clarifying articles on that matter. There is but one thing anyone who ever had his/her website listed in the supplemental results already knows: once you’re in, it’s not easy to get out. The good news is that there are ways.Improve Your Content If you ever read in forums that you should add a new page to your website each day to make Google place more weight on your site, that might be an imprudent technique. Fast growth might damage website credibility. Websites are not blogs! There’s no need to add thousands of pages to make the search engines believe that “something happens”, th
Why Should I Buy From You?
Virtually every business you contact has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor. Here are a few strategies that will help you differentiate yourself from your competition.First, it’s important to understand that people make their buying decision on two levels – logical and emotional. The logical aspect revolves around the product or service and includes such things as product specifications, warranty, price, colour, size, ease of use, etc. Anything directly associated with the product is a logical need. The second buying motivator and, perhaps the most powerful, is the emotional aspect of the sale. These criteria are the less tangible needs and include feelings of success, relief, pride, joy, fear and
to change providers at least six times because I felt that I was not getting what I paid for. This brief commentary is somewhat of a treat forVirtually every business you contact has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor. Here are a few strategies that will help you differentiate yourself from your competition.First, it’s important to understand that people make their buying decision on two levels – logical and emotional. The logical aspect revolves around the product or service and includes such things as product specifications, warranty, price, colour, size, ease of use, etc. Anything directly associated with the product is a logical need. The second buying motivator and, perhaps the most powerful, is the emotional aspect of the sale. These criteria are the less tangible needs and include feelings of success, relief, pride, joy, fear and
10 Effective Ways To Promote Your Affiliate Programs
Promoting affiliate programs can undoubtedly produce great financial returns, but unfortunately most people never see these kinds of returns because they never figure out how to effectively promote their affiliate programs. Well this article will hopefully solve this problem as listed below are ten of the best methods you can use to start earning regular affiliate commissions.1. ForumsForums are one the most effective ways of marketing your affiliate programs if done correctly. By posting in relevant forums that allow sig files (where you can link to your own affiliate site, or directly to the product you are promoting if this is allowed) you can reach a targeted audience quickly and easily. As long as you post constructive comments, then you should see plenty of people clicking o
tting what I paid for. This brief commentary is somewhat of a treat for me as I finally get to say something good about a hosting provider!Promoting affiliate programs can undoubtedly produce great financial returns, but unfortunately most people never see these kinds of returns because they never figure out how to effectively promote their affiliate programs. Well this article will hopefully solve this problem as listed below are ten of the best methods you can use to start earning regular affiliate commissions.1. ForumsForums are one the most effective ways of marketing your affiliate programs if done correctly. By posting in relevant forums that allow sig files (where you can link to your own affiliate site, or directly to the product you are promoting if this is allowed) you can reach a targeted audience quickly and easily. As long as you post constructive comments, then you should see plenty of people clicking o
A little over two years ago I was reading up on the latest technologies in one of my favorite publications, eWeek, when I ran across a nice, full-page ad from 1and1 offering an introductory offer of free hosting f
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