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  • Add You - Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

    Why Executives Won't Take Your Call
    Do you hang up on telemarketers? 9 times out of 10 I do. Why do we do this? I hang-up because I am afraid that they are going to waste my time. Telemarketing is a tough job. Most of the people who do it aren't given enough training to excel at it. Companies take the sink or swim attitude in hiring here. As a result, you, I, and everyone else receive a lot of bad telemarketing calls. It's to the point where we expect the calls to be bad. We are conditioned by experience to assume that they will suck. This conditioning by bad telemarketing makes it very difficult for the business sales professional to get through to c-level business
    p>

    This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

    www.Kooool-Magic-2day4U2.tv/

    Pros

    • It's slightly better than the prior example
    • It contains some keywords (mostly misspelled and numberiz
      Outsourcing: Guidelines For Success
      Many business executives believe "offshoring" to be the destiny of any company that wants to remain competitive. Labor costs can be reduced by 25-30% or more, and companies across the country are doing it. How can responsible corporate officers not consider the offshoring option for their companies? But what are the real benefits and the pitfalls of offshoring? When does it make sense to pursue outsourcing, and how can you safely take advantage of lower cost resources in other countries without risk or loss of quality?Background:Moving jobs to cheaper work forces is nothing new. Even as recently as a few decades ago, significant segments of the man
      Selecting the Perfect Domain Name

      The first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one:

      • www.freewebspace.com/users/losers/reallosers/Hire-me.html (Example 1)
      • http://www.Kooool-Magic-2day4U2.tv/ (Example 2)
      • http://www.WebToastyHosty.com/234asdkjfd/No-hire-me.html (Example 3)
      • http://www.TikiMagic.com (Example 4)
      Example 1

      Unfortunately the first site is too common today. It is too long to be remembered. It is also too long to be accurately typed. Who knows what site your potential visitor may end up loading into their browser. More importantly it is unprofessional. With the low cost to register domain names and host web sites, there is no longer any reason to use this type of web site as a professional magician.

      These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

      www.freewebspace.com/users/losers/reallosers/Hire-me.html

      Pros

      • It's free
      Cons
      • It's free because your visitors are bombarded with ads (Viva Cialis)
      • It's unprofessional. You look cheap because you are. Don't Be!
      • It's too loooooooooooooooooooong.
      • It too hard to type out without mistkes.
      • Too many limits on designs and script usage.

      Example 2

      The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

      This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

      www.Kooool-Magic-2day4U2.tv/

      Pros

      • It's slightly better than the prior example
      • It contains some keywords (mostly misspelled and numberize
        Keys to Entrepreneurial Success
        Over the past several years, Growthink has had the opportunity to assess the successes and failures of numerous entrepreneurs. In doing so, several lessons have become apparent that can often make the difference between success and failure in entrepreneurial ventures. Here is a review of the top four lessons.Focus, focus, focus, focus, focus. The word “focus” simply cannot be said enough. When launching and growing a venture, tons of opportunities and obstacles arise. Entrepreneurs that succeed are typically the ones that see the forest from the trees. They remain focused on the prize. They consider new opportunities, but also note that pursuing them often
        ay. It is too long to be remembered. It is also too long to be accurately typed. Who knows what site your potential visitor may end up loading into their browser. More importantly it is unprofessional. With the low cost to register domain names and host web sites, there is no longer any reason to use this type of web site as a professional magician.

        These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

        www.freewebspace.com/users/losers/reallosers/Hire-me.html

        Pros

        • It's free
        Cons
        • It's free because your visitors are bombarded with ads (Viva Cialis)
        • It's unprofessional. You look cheap because you are. Don't Be!
        • It's too loooooooooooooooooooong.
        • It too hard to type out without mistkes.
        • Too many limits on designs and script usage.

        Example 2

        The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

        This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

        www.Kooool-Magic-2day4U2.tv/

        Pros

        • It's slightly better than the prior example
        • It contains some keywords (mostly misspelled and numberiz
          Public Relations for Big Game Hunters
          Many people do not like big-game hunters because they kill what they call innocent animals. However, these wild animals would not think twice about killing a human if they were in the way or threatened them. Whereas, some people think that all big-game hunters are bad they might want to consider that overpopulation of big-game can also cause problems, because if the herds get too big they need more room and can choke off other animals and species of plants out of existence.Although big-game hunters do not often speak up for themselves perhaps they should. Many of the big-game hunters to eat the animals that they kill and therefore the animal is not wast
          mount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

          www.freewebspace.com/users/losers/reallosers/Hire-me.html

          Pros

          • It's free
          Cons
          • It's free because your visitors are bombarded with ads (Viva Cialis)
          • It's unprofessional. You look cheap because you are. Don't Be!
          • It's too loooooooooooooooooooong.
          • It too hard to type out without mistkes.
          • Too many limits on designs and script usage.

          Example 2

          The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

          This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

          www.Kooool-Magic-2day4U2.tv/

          Pros

          • It's slightly better than the prior example
          • It contains some keywords (mostly misspelled and numberiz
            Business Coaching Tips - Customer Satisfaction Improvement Plan
            Pro-active StrategiesActively look at implementing some of these proactive strategies Supplying better quality goods or over-servicing Ensuring speedy delivery. If a customer orders today by direct mail, they are always impressed if the goods are there the next day. This sets the tone for the entire organization Offering after sales discounts Realigning product development to customer needs. This could take the form of a pro-active questionnaire that asks the customer what they liked and did not like. And then setting a product development plan from this feedback Access to additional services or goods
            ooooooooooong.
          • It too hard to type out without mistkes.
          • Too many limits on designs and script usage.

          Example 2

          The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

          This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

          www.Kooool-Magic-2day4U2.tv/

          Pros

          • It's slightly better than the prior example
          • It contains some keywords (mostly misspelled and numberiz
            Team Building Events and Exercises
            This document is all about understanding teams and team building training; the purpose of team building activities; why corporate team building events can be effective; planning a team building strategy; building creative teams.Why have a team building activity or event?This is a phrase we hear a lot these days: 'we need some kind of teambuilding activity'. Corporate team building events are on the increase: everyone seems to be having them these days. But are they living up to expectations?See, from our point of view, often the people talking about team building don't really know what they mean.The reality is, that many, if not most,
            p>

            This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

            www.Kooool-Magic-2day4U2.tv/

            Pros

            • It's slightly better than the prior example
            • It contains some keywords (mostly misspelled and numberized)
            • It's your own domain name
            Cons
            • Doesn't use .com
            • Words are misspelled
            • Numbers are substituted for words
            • It uses too many hyphens
            • Too long
            • More cute than professional

            Example 3

            The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

            www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

            Pros

            • Full control over design
            • Can use server side scripting languages
            • Can use databases to dynamically create web pages

            Cons

            • Lacks your own domain name
            • Looks unprofessional
            • Hard to remember
            • No keywords in URL
            • URL has no tie to your USP (unique selling proposition)

            Example 4

            The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

            www.TikiMagic.com

            Pros

            • Professional looking URL
            • Domain name uses keywords
            • Domain name uses USPs
            • Easy to remember
            • Full control over design
            • Can use server side scripting languages
            • Can use databases to dynamically create web pages and other great uses.

            Cons

            • Requires more time to maintain
            • Requires a little money to register domain name
            • Requires a little more mo

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