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    How to Create a Squeeze Page II
    If they decide to read on, you now have to convince them that what you can offer will do something to solve their problem or answer their question. Will your software really help them to track all their ads without them needing to be a Mensa member or will this golfing advice they are going to get help cure their slice? Show them that the answer is likely to be ‘Yes’ and you will get your form filled in. You needn’t write a lot: all you need do is let them think that it is possible, and they will want to know more about what you have to offer. For that information they register using the form.Don’t ask them to ‘subscribe’ – t
    lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence

    Internet Marketing Business - Your Own Business Online
    The Internet is the great equalizer in that you, from your home, have as ready access to the internet as does the largest corporation. This means, that if you create an internet business from your home, you have the same potential access to internet buyers as does Nike or Mattel. Now that’s something to think about!If you want to start an internet business from home, think about these things:What business? The quickest and easiest business to start is one where you “resell” other people’s goods. Decide whether you want to be selling or reselling some type of goods to businesses (Business-to-business or B2B) or to
    How popular is online shopping? And is there room for improvement? Let’s check out some pros and cons of automated shopping and see.

    Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company.

    And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine.

    The main reasons for shopping cart abandonment are*:

    • High shipping prices (72%)

    • Comparison shopping or browsing (61%)

    • Changed mind (56%)

    • Saving items for later purchase (51%)

    • Total cost of items is too high (43%)

    • Checkout process is too long (41%)

    • Checkout requires too much personal information (35%)

    • Site requires registration before purchase (34%)

    • Site is unstable or unreliable (31%)

    • Checkout process is confusing (27%)

    To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.

    TOP TIPS FROM OHIOHELP.NET

    1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.

    2. Don’t have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence

    Online Backup Or Tape Backup - Confused About Which To Choose?
    We work in an increasingly data driven business environment where your business critical data is the core of your business. It is estimated that 60% of companies that lose their data shut down within 6 months. We are all aware of the pitfalls of inadequate backups - the problem is what to do about it. What's the most effective way to backup and secure your data?Online backup or tape - what's the answer? As with a lot of things in life the answer is not straightforward and the solution probably falls somewhere in the middle. In other words a combination of tape and online backup could be the answer for your business.ion before purchase (34%)

  • Site is unstable or unreliable (31%)

  • Checkout process is confusing (27%)

    To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.

    TOP TIPS FROM OHIOHELP.NET

    1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.

    2. Don’t have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence

    Why a Brick and Mortar Business is Just Not Enough?
    A brick and mortar business is subject to fluctuations in a local economy. Nothing demonstrates this better then the recent Hurricane Katrina Disaster. All of those store owners, Bar Owners, Restaurant owners and all the rest will be put out of business for a long time. Some may never recover.Perhaps we can all learn a lesson from Cafe Du Monde. They are a landmark in the New Orleans and have been doing business their since 1862. While the store front establishment does a thriving business Cafe Du Monde also operartes a Mail order business as well as an Internet Store front. I have even seen their coffee for sale in local s
    orms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence

    The Top 5 Qualities Of A Successful Affiliate Marketers
    Some affiliate marketers earned more than ten thousands a month easily while other struggle to make even a hundred bucks. Why is this the case?Even though the Internet has more or less level the playing field, the number of successful affiliate marketers earning five or six figure income on a monthly basis is probably not even ten percent.Just what are the things needed to be able to succeed in affiliate marketing? Specifically, what kind of qualities does a successful affiliate possess? Here are five of them that almost every successful affiliate marketers have:1. Willing to be trainedAll successful a
    hank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence

    Writing for the Web – A No B.S. Blueprint for Effective Web Site Writing
    Writing for the web is no doubt a very special skill. As web content is most of the time the only thing that is standing between your potential consumer and that BUY button, it pays to invest time to ensure that your web copywriting skills are highly effective. Put simply, better web site writing = better sales!To master writing for the web, one must possess the following to some degree:1) Knowledge of the subject matter or topic being discussed. Everybody knows that anybody can put information online so why should people listen to you? Studies show that people tend to pay more attention to web copy writing that convey
    lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence Corporation, specializing in Customer Experience Management (CEM) products and services.

    --

    You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net

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