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Add You - Is Your Website Doomed for Failure Before You've Built It?
In today’s ecommerce trend and craze, if you want to be the part of race and are planning to have your own online store, you need to have sound knowledge of ecommerce to be the winner and stand out among your rivals. Once you have a look around, you will have many options for e-store. But obviously you will want to go for the best option; be it readymade or customized ecommerce solution from scratch. Another big decision, you need to take whether you want just a shopping cart e-store or entire website to be your online storefront, each page having the shopping cart functionality. Let’s discuss about the first option i.e. shopping cart as a part of your website.<
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number
At some point in internet marketing you will need to publish an ezine or electronic magazine which is really the same thing using different terms. It is important to have a high quality information ezine. This will ensure greater loyalty among your subscribers and enable you to charge much higher fees for ads that are placed in your ezine. There are certain elements to consider in publishing such as content and layout.Firstly, you need a header and this is straightforward. People need to know what your ezine is about and a header ells just that. Making your header stand out is also helpful. In the header you may also include your website and any copyright and
Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.
When researching your keywords you need to make sure that you
1. Choose keywords that people are actually searching for. Don’t optimize your site for keywords that people rarely search on.
2. Choose keywords that are not too highly competitive - unless you're an SEO whiz that is
If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.
So, what's the best way to do keyword research? I've tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.
Once you're logged into Wordtracker I recommend using the "Keyword Universe" to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords "internet marketing" Wordtracker returns 300 related keywords including "web site marketing", "promotion" and "online marketing".
Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.
If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".
At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number o
How many times have you gotten a holiday greeting card in the mail from a business and said (or thought) "Yeah, yeah, yeah." Christmas cards, even when signed by the whole office staff, look more like an obligation than a true wish for happiness.So what can you do instead? How about a newsletter - even a mini-newsletter. Send them some holiday tips or a great old family recipe. In other words, something personal that you might not send at other times of the year. Even better if it's something they can keep and use.If you send a full newsletter, include something just for fun. A short holiday tale, a holiday-themed puzzle, or some holiday trivia. Make i
If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.
So, what's the best way to do keyword research? I've tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.
Once you're logged into Wordtracker I recommend using the "Keyword Universe" to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords "internet marketing" Wordtracker returns 300 related keywords including "web site marketing", "promotion" and "online marketing".
Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.
If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".
At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number
"RSS" stands for "Really Simple Syndication". It is a new way to distribute content. Any content: websites, blogs, forums, etc. To explain what this means, for once let's start at the end.Content from RSS feeds can be displayed by an RSS newsreader. You and I, as end-users or consumers of that content, can read it by installing a newsreader (more on this below). You have to put an URL for an RSS feed into that newsreader (like you put a web address in your browser).You can recognize these RSS feed URL's by a little orange graphic displaying RSS or XML. If you click on such graphic with your right-mouse button you can copy its URL (copy ShortCut)
Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.
If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".
At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number
Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Learn from my mistakes so you don't have to make them yourself. Tips include, web marketing online, customer service, balancing time, family and more.1. Remember the importance of a schedule and staying focused. Keeping on task is difficult when working online.2. Schedule promotions.3. Plan and make a task schedule for project ideas.4. Schedule purchases -- (don't buy on impulse, the offer will still be there in a day or so!)5. Schedule time -- (remember to schedule time for family members as well :o) schedule breaks from the com
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number
A time clock is a mechanical device that allowed employees and employers to take note of the hours that the employee worked each day. Virtually every business would have a system that was similar prior to the 1990’s. The time clock was used to track when an employee arrived and when he left for either lunch or the day. Through the use of the time clock, employers have the ability to know when the individual was working and then to calculate how much time he had worked. This then would determine his pay for the day.The machine itself that is known as the time card, worked fairly simply. Each time an employee would come in for the day the employee would sl
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.
Once you have finished researching and have a good keyword list, ensure that add your keywords to
- the page title
- the h1 and h2 tags
- the image alt tags
- the keyword meta tags
- the copy itself
Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.
Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine visitors.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/87423/addyou-Is-Your-Website-Doomed-for-Failure-Before-Youve-Built-It.html">Is Your Website Doomed for Failure Before You've Built It?</a>
BB link (for phorums):
[url=http://www.addyou.info/article/87423/addyou-Is-Your-Website-Doomed-for-Failure-Before-Youve-Built-It.html]Is Your Website Doomed for Failure Before You've Built It?[/url]
Related Articles:
How to Choose an Internet Marketing Company
Pay-Per-Click - Formula For Success
Using Google Adwords To Drive Laser Targeted Traffic
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