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9 Rules of Media Relations Crisis Management
As the tragedy at the Sago mine in West Virginia unfolded on our televisions and front pages in January of 2006, I’m certain we all wondered how the story could have become such a terrific example of corporate media-relations bungling.Perhaps I was in the minority thinking the bungling was terrific, but I’m in the media relations business – this mess was going to be a

g in. This part I didn’t quite believe as I couldn’t see how it would do this. I am still not certain of how and why it does attract links but the truth of the matter is that it does. The articles and the weblog seem to inhabit a world of their own and they certainly take on a life which you have no control over. However the combined effect is to boost your own content, attract search engines to visit your site frequently, increase the number of backlinks to your site and increase the number of visitors. All of which are

Make Your Website Spider Friendly - a Beginner's Guide to Search Engine Optimization
Unless you have a large budget for Pay Per Click advertising, sooner or later you will need to look at optimizing your website so that search engines can find you. Many organic Search Engine Optimisation (SEO) techniques show results only after several months, so it is one of the first things to do when creating a new website or web page. After all, Search Engine Recognitio

Continuing my theme of how as a small business you can improve your search engine results. In a previous article I extolled the virtues of article writing and in this one I shall consider the practicalities and usefulness of adding a weblog to your site in order to drive more traffic to your web pages.

I am presuming that you have optimised your site, added numerous pages of content and update or add to that content at least on a weekly basis. All of this I did with our own website but still the search engines only visited the site about every 4 – 6 weeks. So although our content was being added to sometimes on a daily basis I couldn’t induce the Google spider in particular to visit the site more often even though I was submitting sitemaps to Google.which informed it of these updates.

I then started reading about the benefits to businesses of having a weblog attached to the site. SEO’s were and still do wax lyrical about how search engines just love weblogs. On this basis I decided to give it a go and looked around at the various free blog sites and finally settled on http://www.blogger.com as this site allowed the blog to be integrated into the website and offered a multitude of templates to choose from. So I chose my template and went through the process of integration with the website which is a very simple and easy process to follow. The next step was to start writing the blog. Very quickly I discovered that it was the ideal vehicle for announcing new services, new products and new branch openings as well as informing the readers of our day to day activities and experiences. All of it is excellent content and the SEO’s were quite correct in that the search engine spiders do love it. So much so that the googlebot spider visits everyday to update the web pages and the weblog. This now means that when my content changes or new pages are added they are immediately indexed by Google. This has done wonders for the search engine placement of the site.

The second benefit that SEO’s talked about was the increased number of links that having a blog would bring in. This part I didn’t quite believe as I couldn’t see how it would do this. I am still not certain of how and why it does attract links but the truth of the matter is that it does. The articles and the weblog seem to inhabit a world of their own and they certainly take on a life which you have no control over. However the combined effect is to boost your own content, attract search engines to visit your site frequently, increase the number of backlinks to your site and increase the number of visitors. All of which are

Headlines Bring Sales--Where and How to Use Them - Part 2
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.Without them, your ezine ads, e

visited the site about every 4 – 6 weeks. So although our content was being added to sometimes on a daily basis I couldn’t induce the Google spider in particular to visit the site more often even though I was submitting sitemaps to Google.which informed it of these updates.

Business Plan Tips for a Restaurant Business Plan
We've covered the basics of writing a restaurant business plan in another article, but here are some more tips to help you really make your plan pop and create an extremely positive impression on your partners, lenders or investors when you present it for their inspection.Do add an extensive appendixYou can throw everything in here you can think of- the m

ious free blog sites and finally settled on http://www.blogger.com as this site allowed the blog to be integrated into the website and offered a multitude of templates to choose from. So I chose my template and went through the process of integration with the website which is a very simple and easy process to follow. The next step was to start writing the blog. Very quickly I discovered that it was the ideal vehicle for announcing new services, new products and new branch openings as well as informing the readers of our day to day activities and experiences. All of it is excellent content and the SEO’s were quite correct in that the search engine spiders do love it. So much so that the googlebot spider visits everyday to update the web pages and the weblog. This now means that when my content changes or new pages are added they are immediately indexed by Google. This has done wonders for the search engine placement of the site.

List Building for Experts - How to Increase Your Email Open Rate III
On that note, I realize that if you are getting 100s of daily emails from subscribers, you get to the point you can no longer offer that personal service. At the time of this writing, I have about 6000 active subscribers who spend over $11,000 per month with me, and I find I can answer all my email in about ? an hour a day. As my list grows, and the time it takes me to answ

ay to day activities and experiences. All of it is excellent content and the SEO’s were quite correct in that the search engine spiders do love it. So much so that the googlebot spider visits everyday to update the web pages and the weblog. This now means that when my content changes or new pages are added they are immediately indexed by Google. This has done wonders for the search engine placement of the site.

10 Sins of Blog Usability
“Sinning” is an archery term, which literally means “to miss the mark.” If you’re blogging to establish a two-way dialogue with the world, the “mark” is the optimal reader experience. The following is a list of ten things that can hurt your blog’s usability.10. Sending Mixed MessagesThe focus of your blog should be decided before your first post and then committ

The latest figures I saw published for the number of businesses with weblogs was only 2%. So all you small businesses out there with a website, get writing articles and add a weblog to your site. Keep that updated, preferably on a daily basis, and you will soon see dramatic effects both on your visitor numbers and your search engine placement.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/87325/addyou-The-Importance-of-Content--Adding-a-Weblog-To-Your-Site.html">The Importance of Content - Adding a Weblog To Your Site</a>

BB link (for phorums):
[url=http://www.addyou.info/article/87325/addyou-The-Importance-of-Content--Adding-a-Weblog-To-Your-Site.html]The Importance of Content - Adding a Weblog To Your Site[/url]

How would you like to hire someone that is more motivated, more qualified to do the work and costs you less than your average employee? No, I am not talking about hiring someone illegally. You can accomplish this simply by employing a telecommuter. Let's take a look at 5 very good reasons, why it makes sense for you to consider telecommuting from an employer's perspective.

This article provides some common sense tips for creating an online marketplace that has the best chance for success. Online business are started every day but they often fall away simply because certain steps were missed, avoided or neglected.

Part 1 of this article gave you simple instructions on how to read and subscribe to an RSS site feed, part 2 will give you simple instructions on how to publish your own.

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