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Add You - Real Estate Websites: A Technology Guide for Real Estate Agents
Why do service professionals put up a website? When I ask this question of my students and clients, I always get some version of the answer “Because everyone has one these days. You need it to increase your credibility.”But then I ask: “How does a website increase your credibility?” To that question I usually get a few moments of silence. Apparently the need to build a website is so obvious that no
Getting a domain name is easy. You just go to any domain registrar (like Register.com or GoDaddy) to first see what's available. The registrar will tell you if a particular domain is taken or available. When you find an available domain name that you want, you register it. The cost to register a domain is about $10 per year. More than that, and you're overpaying.
Conclusion
Before spending any money on your real estate website, educate yourself. Read as much as you can on the subject, and comparison-shop between different vendors. Determine your web go
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.Meta TagsMeta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on the
How Do You Get Started?
My advice at this point is to slow down -- just a little bit. The initial setup stage is where most folks make their biggest and costliest mistakes. In their excitement, they skip the necessary research and sign on with a designer who can't deliver exactly what they're after.
Or they shell out $300 dollars or more for a real estate website template, only to realize later that the design can't support their content plans.
Elements of a Website
To have a website live on the Internet, you'll need three primary things:
- A web host (like Dotster, GoDaddy, or hundreds of others)
- A domain name (like www.mysite.com)
- Web pages (HTML files to structure the pages and style sheets to format them)
The Web Host
A web host is a company that provides web hosting services. These companies own servers (extremely powerful computers) that host and “serve” the files that make up their clients' web pages.
You can create a website on your computer. But you have to put the files onto a web server before anybody can access them over the Internet.
A Hosting Example
When you visit Amazon.com, your computer requests files (via the Internet) from a server. In this case, it's Amazon's own server. Your computer will request HTML files, graphics, scripts and other items needed to view and use the home page at Amazon.com.
Hosting Providers
Web hosts are a dime a dozen. The trick is to find one that's reliable, easy to use, and with decent customer service. In web host standards, "decent customer service" means you can actually get somebody on the phone when you have a problem.
Web Host Recommendations
I use and recommend GoDaddy (www.GoDaddy.com). I've also had good luck with Dotster (www.Dotster.com). A medium-sized hosting plan at one of these providers runs about $9 a month. You get a little more for the money at GoDaddy though, at least in my experience.
The Domain Name
A domain name is simply the name and address of a website. My domain, for example, is www.ArmingYourFarming.com.
Getting a domain name is easy. You just go to any domain registrar (like Register.com or GoDaddy) to first see what's available. The registrar will tell you if a particular domain is taken or available. When you find an available domain name that you want, you register it. The cost to register a domain is about $10 per year. More than that, and you're overpaying.
Conclusion
Before spending any money on your real estate website, educate yourself. Read as much as you can on the subject, and comparison-shop between different vendors. Determine your web goa
I rushed back to work as soon as my treatment was finished. Everything was the same, but I was different. My colleagues got all fired up about the minutiae of marketing materials, and I'd think: "Wow, that used to be me." I felt I could make a bigger contribution, but I wasn't sure how.People often asked me to talk to their family members or friends who had cancer. One of the first questions people asked was: "W
Elements of a Website
To have a website live on the Internet, you'll need three primary things:
- A web host (like Dotster, GoDaddy, or hundreds of others)
- A domain name (like www.mysite.com)
- Web pages (HTML files to structure the pages and style sheets to format them)
The Web Host
A web host is a company that provides web hosting services. These companies own servers (extremely powerful computers) that host and “serve” the files that make up their clients' web pages.
You can create a website on your computer. But you have to put the files onto a web server before anybody can access them over the Internet.
A Hosting Example
When you visit Amazon.com, your computer requests files (via the Internet) from a server. In this case, it's Amazon's own server. Your computer will request HTML files, graphics, scripts and other items needed to view and use the home page at Amazon.com.
Hosting Providers
Web hosts are a dime a dozen. The trick is to find one that's reliable, easy to use, and with decent customer service. In web host standards, "decent customer service" means you can actually get somebody on the phone when you have a problem.
Web Host Recommendations
I use and recommend GoDaddy (www.GoDaddy.com). I've also had good luck with Dotster (www.Dotster.com). A medium-sized hosting plan at one of these providers runs about $9 a month. You get a little more for the money at GoDaddy though, at least in my experience.
The Domain Name
A domain name is simply the name and address of a website. My domain, for example, is www.ArmingYourFarming.com.
Getting a domain name is easy. You just go to any domain registrar (like Register.com or GoDaddy) to first see what's available. The registrar will tell you if a particular domain is taken or available. When you find an available domain name that you want, you register it. The cost to register a domain is about $10 per year. More than that, and you're overpaying.
Conclusion
Before spending any money on your real estate website, educate yourself. Read as much as you can on the subject, and comparison-shop between different vendors. Determine your web go
Banner ads may not be as alluring as affiliate programs, but they still can make money. In addition, I think that many (including myself) misjudge banner ads on their performance and effectiveness. Like any marketing/advertising tactics, the techniques on banner ads have already been revised. Thus, just like we see on the developments of content in most sites, ad banners now focus themselves on a more effective, attrac
You can create a website on your computer. But you have to put the files onto a web server before anybody can access them over the Internet.
A Hosting Example
When you visit Amazon.com, your computer requests files (via the Internet) from a server. In this case, it's Amazon's own server. Your computer will request HTML files, graphics, scripts and other items needed to view and use the home page at Amazon.com.
Hosting Providers
Web hosts are a dime a dozen. The trick is to find one that's reliable, easy to use, and with decent customer service. In web host standards, "decent customer service" means you can actually get somebody on the phone when you have a problem.
Web Host Recommendations
I use and recommend GoDaddy (www.GoDaddy.com). I've also had good luck with Dotster (www.Dotster.com). A medium-sized hosting plan at one of these providers runs about $9 a month. You get a little more for the money at GoDaddy though, at least in my experience.
The Domain Name
A domain name is simply the name and address of a website. My domain, for example, is www.ArmingYourFarming.com.
Getting a domain name is easy. You just go to any domain registrar (like Register.com or GoDaddy) to first see what's available. The registrar will tell you if a particular domain is taken or available. When you find an available domain name that you want, you register it. The cost to register a domain is about $10 per year. More than that, and you're overpaying.
Conclusion
Before spending any money on your real estate website, educate yourself. Read as much as you can on the subject, and comparison-shop between different vendors. Determine your web go
Are you proud to tell people that you are in sales?What job title do you have on your business card?There's a sizeable list of terms such as Account Executive, Business Development Manager, Applications Engineer, Account Manager, Product Manager, Product Sales Engineer, Technical Sales Manager and perhaps you have a yet another variant.But if you are in sales, why don't you just call yourself a sal
Web Host Recommendations
I use and recommend GoDaddy (www.GoDaddy.com). I've also had good luck with Dotster (www.Dotster.com). A medium-sized hosting plan at one of these providers runs about $9 a month. You get a little more for the money at GoDaddy though, at least in my experience.
The Domain Name
A domain name is simply the name and address of a website. My domain, for example, is www.ArmingYourFarming.com.
Getting a domain name is easy. You just go to any domain registrar (like Register.com or GoDaddy) to first see what's available. The registrar will tell you if a particular domain is taken or available. When you find an available domain name that you want, you register it. The cost to register a domain is about $10 per year. More than that, and you're overpaying.
Conclusion
Before spending any money on your real estate website, educate yourself. Read as much as you can on the subject, and comparison-shop between different vendors. Determine your web go
For all the marketing professionals, brilliant salespeople, crafty entrepreneurs, and self-proclaimed marketing wizards I've come across, very few of them have shown any prowess in developing, and certainly little in applying a sound marketing communications plan.It isn't easy, but it's really not that hard, either. It takes some insight and serious persistence. But, even more important than that is simplicity.<
Getting a domain name is easy. You just go to any domain registrar (like Register.com or GoDaddy) to first see what's available. The registrar will tell you if a particular domain is taken or available. When you find an available domain name that you want, you register it. The cost to register a domain is about $10 per year. More than that, and you're overpaying.
Conclusion
Before spending any money on your real estate website, educate yourself. Read as much as you can on the subject, and comparison-shop between different vendors. Determine your web goals, and make a list of features you'll need to support those goals. Start small with only a basic plan -- you can always add features later as you find the need for them.
* Copyright 2006, Brandon Cornett. You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.
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