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Add You - The Technology May Change, But Human Nature Remains The Same
eBay announced the arrival of one of their new features recently that has added some great new content to their ever growing online shopping site. eBay Guides and Reviews, this new feature, lets the average layperson or writer display their opinions, facts and any information they may have gathered on a subject and create an article to display for others. This huge database of consumer information on subjects ranging from the task office chair to the greatest new CD from Korn can help consumers find information and help them to better make educated purchases on the products they are interested in.Recently when looking for a new duvet cover for my comforter, I was interested in a particular brand with a hefty price tag. Although I knew that this was the pattern and colors I wanted, it was not in my nature to just place the order for
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all
The position of sales manager often comes with multiple responsibilities. Each of which has a direct affect on the success of the organization.The sales manager is frequently an active sales person, as well as an administrator. He or she must make sure quotas are being met, margins are in line, pipelines are full, salespersons are making their calls and individuals are realistically matched to their positions and territories.An effective sales manager realizes that a person’s behavior is the key to success.How a salesperson behaves towards his or her responsibilities has a direct link to results. The individual who constantly complains about the state of the market, lack of leads and referrals, inability to get to the decision maker, etc. is usually better at making excuses than making sales.The quandary for th
"The technology may change, but human nature remains the same!"
In this wonderful Internet Age, we are all struggling, and succeeding to different degrees, to keep up with the technology. It's a never-ending battle. Web Technology! When it's good, it's often poorly executed, and when it's bad- it's fatal.
Frankly, much of the time, the technology gets in the way of the sales and communication process. Unfortunately, it seems that many people responsible for website design understand the technology available and what they want, more than they understand their fellow man- their potential customers, and what THEY want.
Whoever...?
Whoever got the idea to ask for your name and email addresses before you can enter a site? Try that outside the front door of the local McDonalds!
Whoever got the idea for fancy Flash presentations that take 3 minutes of your time to show off how good the graphics designer was? Try telling people that they have to watch a video presentation before they can enter Wal Mart!
Why can't more than half of Web shoppers find the product they want on a site? Would that be acceptable at the local sports store, or in a mail-order catalog?
Why do more than half of Web shoppers abandon their purchase after they've selected goods and placed them in their shopping trolley? Wouldn't that send your local supermarket broke?
What About The Customer?
This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it has to do with how exciting the concept is, how many eyeballs it attracts, how innovative the 'business model', or how revolutionary the technology used is. Nary a word about about the customer satisfaction or profit that are necessary in the real world.
I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.
The Fundamentals Still Apply
Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all
Employees are the often-neglected stakeholders in the success or failure of a CRM (Customer Relationship Management) initiative. But employees don't always resist new ways of doing business. If you factor in relationship management practices that engage people in the change process, you can circumvent significant resistance and actually speed up implementation.Find the Sweet SpotEmbarking on any change initiative, such as a CRM implementation, requires a parallel strategy of ERM - Employee Relationship Management. In helping companies manage change, our experience repeatedly tells us that employees know what the problems to implementation are, usually have strong opinions about them, and honestly want to make their work environment successful. Nobody wants to work in continual chaos. So leaders and managers need to leverage e
Whoever...?
Whoever got the idea to ask for your name and email addresses before you can enter a site? Try that outside the front door of the local McDonalds!
Whoever got the idea for fancy Flash presentations that take 3 minutes of your time to show off how good the graphics designer was? Try telling people that they have to watch a video presentation before they can enter Wal Mart!
Why can't more than half of Web shoppers find the product they want on a site? Would that be acceptable at the local sports store, or in a mail-order catalog?
Why do more than half of Web shoppers abandon their purchase after they've selected goods and placed them in their shopping trolley? Wouldn't that send your local supermarket broke?
What About The Customer?
This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it has to do with how exciting the concept is, how many eyeballs it attracts, how innovative the 'business model', or how revolutionary the technology used is. Nary a word about about the customer satisfaction or profit that are necessary in the real world.
I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.
The Fundamentals Still Apply
Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all
Strategic planning is a management tool. It is used to help an organization clarify its future direction – to focus its energy, and to help members of the organization work toward the same goals. The planning process adjusts the organization’s direction in response to a changing environment. Strategic planning is a disciplined effort to support fundamental decisions and actions that shape and guide what an organization is, what it does and why it does it, with a focus on where it wants to go and how it is going to get there.Discipline is a prerequisite to this process because it requires laser-like persistence to bring about a productive strategic planning initiative. The process raises a sequence of questions that helps planners examine current reality, test assumptions, gather and incorporate information about the present, and per
What About The Customer?
This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it has to do with how exciting the concept is, how many eyeballs it attracts, how innovative the 'business model', or how revolutionary the technology used is. Nary a word about about the customer satisfaction or profit that are necessary in the real world.
I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.
The Fundamentals Still Apply
Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all
If only I had known that autoresponders are a necessity to your online business when I first ventured online, I would have saved a lot of time and money. You have to automate in as many areas as possible and if used responsibly, autoresponders can be your best friend.Your customers expect prompt replies to their email inquiries. But finding the time to answer every inquiry by hand will quickly eat all your time. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to your customers and prospects email.Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale.<
I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.
The Fundamentals Still Apply
Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all
You have heard from many people that one of the advantages of doing affiliate marketing is that you do not have to worry about customer support. While it can be true that you do not have to worry support but you will still need to give good customer service. The most important tip is to always give good customer service because it is your business and they are your customers.If you always think in term of good customer service, you will stand out from the rest of the affiliates. The average affiliates will look at the products first, preferably those that offers high commissions. After they have found their affiliate products, they will just throw up a website, put lots of links inside and attract the traffic. Then they will wonder how come they did not make many sales.The reason is because you focus too much on the product i
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all the 'new-fashioned' sites that tried to sell autos. They were dismal failures. People used them for information, then went right on down to their local dealership to haggle and buy from real people. No matter how good a job the programmers did of automating customer contact, the customers didn't feel confident enough to complete the transaction on the website. Some businesses are so "high-touch", that wise marketers would choose to use a website only as an information, branding and lead- generation tool, with real people following up the leads.
Sure, you're right, the auto example is an extreme case. And, no, you can't afford to have a real-live salesperson selling that $9.99 CD online. I understand. Even in the real world, we have vending machines, so we don't need a human holding our hand in every sales transaction. It varies with the nature of the product.
Understand Your Customer's' Needs!
No matter how much money and technology some Web businesses throw at automating customer contact, they're doomed to failure. You can only successfully automate something you UNDERSTAND. Unfortunately, many of our dotcom whizz-kids have never had to make a living from real customers in the real world, so they just don't 'get it'. What online businesses DO need to do, is to understand what the customers' needs are in the sales process, and fulfil them.
What is really needed, is a caring, thoughtful fulfilling of customers' needs and expectations at every step in their experience with a Web business site. The better all the small steps are performed, the less need there will be for real-time human intervention (and the higher will be the conversion rate). This means;
-a professional, friendly tone to the complete website
-information about who you are- the company, the founder, the staff. Let your customer know that there are real people there
-sensible ads that don't mislead and set up unreal expectations
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all
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