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  • Add You - The Psychology of Color in Web Design

    What Your Competition Knows About Traffic
    Need more traffic? There's a lot you can learn from spying on your competition. Your competition has traffic sources that you can easily swipe by following these steps.Step One: Who should you spy on? You probably can name six to thirty online competitors. If not, you need to go through Google and Yahoo with the key terms you target. Who comes up? Write down everyone who has a business si
    tain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

    You can start adjusting your color application now and keep in mi

    Ten Font and Text Tips
    1. Use reversed text sparingly, although it produces a dramatic effect it is easily overdone and small sizes are difficult to read on some monitors.2. Keep it simple. Avoid over filling a page, good use of white space encourages the reader to focus on the content. Use bullets, indents, italics or headings to distinguish important points.3. Do not use too many font types. Generally
    Persons engaged in website design, here’s a scoop for you! Would you just like to know that by understanding the basics of cognitive psychology around color and patterns, we could further improve our Web design!

    Designing a Web site does not only concentrate on making web pages of a certain site interesting and impressive. This skill and talent must also be used to ensure the user-friendliness of a certain site and must strive to reach the widest range of users possible.

    So what’s this about psychology? It simply implies that by understanding the capabilities of the human eye, we can produce Website designs that are more user-friendly. Being user-friendly means that our website design will not only cater for normal sighted Internet users but also to those partially sighted, blind or estimated 8-10% of men with red-green colour blindness.

    If you don’t know anything about vision and colorblindness and their reaction to various designs, then you must start learning now! 'Normal' vision is subject to huge variances. Even the size of elements will affect an individual user's perception of colour. The colours and the intensity of shades you choose to use in your Website design will be discerned differently by every individual who visits your Website.

    Inconsistencies in color patterns are affected by changes in the ambient lighting levels. It’s like changes in your hair color depending on the amount of lighting it was exposed. Some people even see blue colors in some objects like clothing wherein others do not perceive. These persons just happen to have more blue sensitive cones (photosensitive cells which convert light energy into nerve impulses) in their retina. They seem to view the world with 'blue-tinted spectacles'. As a web desinger, you have to be aware that these conditions are the reasons why your perception of your Web design may be different to other people and certainly are not the same with everyone else's.

    The key aspect to contemplate to achieve accessibility, aside from impaired vision, is by being aware that your design might be manipulated by assistive technology. Screen readers or magnifiers are examples of this. They are software the physically disabled employ to enhance their experience of user interfaces. Some Web users can only read a certain combination such as yellow text on a black background, which allows no room for greyscale.

    In order to have good legibility for users with certain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

    You can start adjusting your color application now and keep in min

    Old Accounts In New Agencies
    You know the maxim of bottles & wines right? I have a theory that says that old wine in any bottle has to taste better. If the taste is not to your liking, chances are that its time to change your drink.Public Relations agencies take pride in old and steady relationships. We do too! But a spate of recent pitches that we were invited to shock-struck my eyes open. Thrilled as we were to att
    designs that are more user-friendly. Being user-friendly means that our website design will not only cater for normal sighted Internet users but also to those partially sighted, blind or estimated 8-10% of men with red-green colour blindness.

    If you don’t know anything about vision and colorblindness and their reaction to various designs, then you must start learning now! 'Normal' vision is subject to huge variances. Even the size of elements will affect an individual user's perception of colour. The colours and the intensity of shades you choose to use in your Website design will be discerned differently by every individual who visits your Website.

    Inconsistencies in color patterns are affected by changes in the ambient lighting levels. It’s like changes in your hair color depending on the amount of lighting it was exposed. Some people even see blue colors in some objects like clothing wherein others do not perceive. These persons just happen to have more blue sensitive cones (photosensitive cells which convert light energy into nerve impulses) in their retina. They seem to view the world with 'blue-tinted spectacles'. As a web desinger, you have to be aware that these conditions are the reasons why your perception of your Web design may be different to other people and certainly are not the same with everyone else's.

    The key aspect to contemplate to achieve accessibility, aside from impaired vision, is by being aware that your design might be manipulated by assistive technology. Screen readers or magnifiers are examples of this. They are software the physically disabled employ to enhance their experience of user interfaces. Some Web users can only read a certain combination such as yellow text on a black background, which allows no room for greyscale.

    In order to have good legibility for users with certain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

    You can start adjusting your color application now and keep in mi

    Meta Tags - An Important Part of Every Web Page
    Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:Meta Page Title TagThe title tag is supported by all search engines and should be considered as the most important element in your optimisation proce
    y every individual who visits your Website.

    Inconsistencies in color patterns are affected by changes in the ambient lighting levels. It’s like changes in your hair color depending on the amount of lighting it was exposed. Some people even see blue colors in some objects like clothing wherein others do not perceive. These persons just happen to have more blue sensitive cones (photosensitive cells which convert light energy into nerve impulses) in their retina. They seem to view the world with 'blue-tinted spectacles'. As a web desinger, you have to be aware that these conditions are the reasons why your perception of your Web design may be different to other people and certainly are not the same with everyone else's.

    The key aspect to contemplate to achieve accessibility, aside from impaired vision, is by being aware that your design might be manipulated by assistive technology. Screen readers or magnifiers are examples of this. They are software the physically disabled employ to enhance their experience of user interfaces. Some Web users can only read a certain combination such as yellow text on a black background, which allows no room for greyscale.

    In order to have good legibility for users with certain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

    You can start adjusting your color application now and keep in mi

    Your Subscribers are Your Best Marketing Tools
    Your subscribers can give you the best market feedback and can act as your best market research tool. Take their opinion to develop new article ideas, press releases, provide statistics and much more.To take the customers feedback, you must watch, listen carefully and keep on taking in new ideas as they come along, and then apply whatever new you have learnt. The following points will hel
    ception of your Web design may be different to other people and certainly are not the same with everyone else's.

    The key aspect to contemplate to achieve accessibility, aside from impaired vision, is by being aware that your design might be manipulated by assistive technology. Screen readers or magnifiers are examples of this. They are software the physically disabled employ to enhance their experience of user interfaces. Some Web users can only read a certain combination such as yellow text on a black background, which allows no room for greyscale.

    In order to have good legibility for users with certain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

    You can start adjusting your color application now and keep in mi

    For Business SUCCESS... Listen To The Voices of Experience
    Discover the pitfalls of owning your own business BEFORE... [you make a BAD choice!]It's really BIG dollars rather than dimes... at least that's my experience over many years. Thousands can be GONE quickly if you fail to plan and work your plan toward success. That said, the first step - baby size - should be at the 'feet' of one who has been there... done it!!Invincible, right
    tain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

    You can start adjusting your color application now and keep in mind that your designs will not be considered impressive if few people could discern them.

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