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Add You - How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization
A website is more than just a home page. In fact, it is useful to think of a website as a cluster of mini websites, with each of the inner pages being a full-fledged website. Depending on the content of these inner pages, visitors will enter your site through these “side doors” on the strength of search engine queries that match the content of these interior pages.This is great news for you, especially if you have a lot of pages with interesting content. However, if these inner pages are not indexed in the search engines, then you will not gain the advantages of all this “extra” traffic. Here are some steps to take to make sure that all of your pages are “spidered” and included in the major search engines.1. First, make a check to determine your present indexing positionNormally when a search engine robo
Significant attribute -- an attribute that affects the performance of a page.
Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.
There are some obvious significant attributes that are universal for everybody.
Why pay eBay to host your auction images for you when you can use an online image hosting service to do it for free? A lot of people don't even know it's possible or may think it's not worth the hassle. This simple step by step article will show you how you can easily save money on your eBay listings.Most good file and image sharing websites will allow you to rename files, resize images, create thumbnails, rotate images, and more. All of these are very helpful tools for managing your eBay auction images.In order to get started, the first thing you need to do is take good quality pictures of your items. Try to use a camera that can take pictures at 2 Megapixels or greater. I also like to use an inexpensive tripod to take my pictures as this usually helps eliminate most problems with blurry pictures. Once you have your pi
In this article, I would like to describe a way to shorten the amount of time it takes to test your pages and to increase the probability of success.
Before I go any further, I would like to introduce a few concepts and notions that will be used in this article.
Attribute -- a specific visual or conceptual element of a page, an ad creative, or a sales letter (used in fine-grained performance comparison testing). A few examples of what might be considered attributes:
- headline text
- headline font
- headline color
- order button size
- order button color
- order button text
Please note that even though those six things are related to only two elements, they are all separate attributes.
Attribute value – some particular setting of an attribute.
Here are a few examples of values:
- order button color, red
- order button color, green
- order button text, "Buy Now"
- order button text, "Add To Cart"
I just listed two values for two separate attributes.
Significant attribute -- an attribute that affects the performance of a page.
Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.
There are some obvious significant attributes that are universal for everybody.
There are several types of protection and security available for your phone lines. If I gave you an idea of what could occur if your lines aren’t protected it would make you want to do something immediately to protect your lines. I see so many businesses every day without one ounce of phone or telecom protection and they are totally unprepared.One form of protection is securing your phone lines and services from outsiders and employees. This may seem simple but it doesn’t need to be simple for anyone to place orders to disconnect your services or to add unwanted services. Another form of protection is being in control of your telecom fees. Almost every company we review is unaware of this form of protection.Yet another form of protection is being prepared for a natural disaster or a man made disaster. Natural disa
Before I go any further, I would like to introduce a few concepts and notions that will be used in this article.
Attribute -- a specific visual or conceptual element of a page, an ad creative, or a sales letter (used in fine-grained performance comparison testing). A few examples of what might be considered attributes:
- headline text
- headline font
- headline color
- order button size
- order button color
- order button text
Please note that even though those six things are related to only two elements, they are all separate attributes.
Attribute value – some particular setting of an attribute.
Here are a few examples of values:
- order button color, red
- order button color, green
- order button text, "Buy Now"
- order button text, "Add To Cart"
I just listed two values for two separate attributes.
Significant attribute -- an attribute that affects the performance of a page.
Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.
There are some obvious significant attributes that are universal for everybody.
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper’s most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything—they have to be related to the news. The ones most likely to get published bring a personal perspective to a topic of national or intense local interest. Anytime one of your topics is even vaguely in the news, try writing a letter about it.Letters to the editor should be short—no more than 200 words—so they shouldn't take long to write. Type it up on your computer and e-mail it over to the editor. Look for your letter in the newspaper in the next few weeks, and if it appears, let your clientf what might be considered attributes:
- headline text
- headline font
- headline color
- order button size
- order button color
- order button text
Please note that even though those six things are related to only two elements, they are all separate attributes.
Attribute value – some particular setting of an attribute.
Here are a few examples of values:
- order button color, red
- order button color, green
- order button text, "Buy Now"
- order button text, "Add To Cart"
I just listed two values for two separate attributes.
Significant attribute -- an attribute that affects the performance of a page.
Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.
There are some obvious significant attributes that are universal for everybody.
Affiliate marketing is on of the largest growing sectors of home based businesses today. Promising a proven method of generating income without having to create and produce an actual product, it is no wonder that you see more and more affiliate sites online everyday. Unfortunately, the sad fact is that the vast majority of the sites do not earn their creators enough money to justify the time or money expended to maintain them. You see it all the time. Sites come and sites go in the blink of an eye. It is not the concept of affiliate marketing that is bad but the application of the concept that is flawed. There are two main reasons that this sites fail.*Online business owners do not stick with their program.Way too often if people do not see results in a few weeks, they get discouraged and give up. It is partially the attributes.
Attribute value – some particular setting of an attribute.
Here are a few examples of values:
- order button color, red
- order button color, green
- order button text, "Buy Now"
- order button text, "Add To Cart"
I just listed two values for two separate attributes.
Significant attribute -- an attribute that affects the performance of a page.
Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.
There are some obvious significant attributes that are universal for everybody.
Once a webmaster creates an active and vibrant online community forum, he/she can do a lot of things with it. He can make it into a platform for online activism. He can make it into a place, which he makes friends, business contacts or both. He can also generate revenue by itself. However, this doesn't happen magically, so a lot of webmasters work on what's often referred to as 'post exchange.' As I host several forums, I work on this 'post exchange'. I believe that it's a necessary step, but the vast majority of new forums don't ever reach 10k posts in total. If a new forum doesn't reach 10k posts in total, it does not go anywhere. But why do many webmasters fail to make 10k posts or more in their forums?First and foremost, many webmasters refuse to post in their forums by themselves and they also refuse to exchange p for two separate attributes.
Significant attribute -- an attribute that affects the performance of a page.
Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.
There are some obvious significant attributes that are universal for everybody.
One example of such significant attribute is a headline.
It has been proven many times over that changes in a headline have a huge impact on the performance of a campaign or an offering, in any medium for any industry. You can find a lot of information about universal significant attributes in any book that deals with testing and response rates.
A much harder problem would be trying to identify significant attributes that are unique to your site, product, audience, or traffic source.
As I described in my report called "How To Win The AdWords Game," the famous 20/80 rule applies to attribute testing just as well as it applies to many other things in our lives. In other words, 20% of the attributes you improve will produce 80% of overall performance increase.
Out of 100 attributes you decide to test, testing 80 attributes would be a waste of time. This is the reason many people fail to realize the importance of small attributes.
After all, if you follow the conventional wisdom of testing only one attribute at a time, you end up with no visible results and a firm belief that small attributes do not affect conversion. It is only logical to quit after testing 10 different attributes, one at a time, and having to wait one week for each attribute. The truth is
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