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Add You - The Birth of a Professional Web Site: Part Two Your Strategic Web Design Plan
The more links your website receives over time, the higher it's pagerank will prove to be. Since Google puts a lot of value on pagerank when it comes to search engine rankings, having your pagerank as high as possible should be a must-do on your website promotion agenda.Article submission is a great method of building links back to your website, and thus pagerank. Many seo professionals use artucle submissions as a strategic weapon in their web marketing campaign. The reason is simple: submitting your article to article directories builds a good amount of inbound links over time.You'll receive links and traffic not only from the a
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.
Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.
Above all else, you must specifically design your site for your potential customers. Provide them with the information they des
Here are some of the memorable things people have said to me since I started my business in 1992. And, yes, all of the quotes are true."Paying these royalties is a real hassle."> Comment: You can't judge a book publisher by the cover."I know that you're a much better speaker, and that your content is better, your materials are better, and even your fee is lower, but I decided to use a seminar company from out of state because my boss will approve it without asking any questions."> Comment: That explains why sometimes you find yourself in a really terrible seminar."I save all the invoices in a drawer
Although designing a professional web site is an important part of your strategic plan, it is only the first step. Before you begin the actual design process, you must first determine your overall strategy and design your web site accordingly.
Internet marketers have basically two choices:
-> Design a mini web site that focuses on just one product or service, with no other content of any kind.
-> Design a content web site that includes not only your products and services, but also information and resources that will be of interest to your target market.
Although both types of sites can be effective, your success ultimately depends on your site design and marketing strategies. Both will play a very important role.
Content Web Sites
Content oriented sites are sites that provide visitors with content, such as articles, tutorials, free ebooks and resources. This type of site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information.
Content sites usually profit by educating their visitors. For example, a content site focusing on dog grooming might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors and promote their products.
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.
The key to using this technique effectively is to provide content that targets your potential customer.
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't look professional or pleasing to the eyes at first glance, it's perceived value will be low. The perceived value of your web site will have a great impact on your success.
On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Your potential customer will not wait -- ultimately costing you business.
If you're serious about your Internet business, designing a web site specifically designed to sell your products is an essential part of your success. Everything within your web site should have one specific purpose -- getting your visitors to take action.
Your Strategy
Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. You can accomplish this in a number of ways, including:
1) Display a graphic image of your product on your main page with a short ad and a link leading to your sales page.
2) Create a "Products" section within the navigational menu of each page with a short description and link to each of your products.
3) Write articles that focus on the same topic as your product. At the end of the article, within your bylines, provide your visitors with information about your product.
4) Write tutorials that target your potential customer. At the end of the tutorial, provide information about your product.
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.
Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.
Above all else, you must specifically design your site for your potential customers. Provide them with the information they des
There’s no denying that a healthy work environment is a top concern for most employees. Review any employee satisfaction survey and you’re apt to find this issue among the top five concerns of your staff – sometimes above the issue of pay.So how do you know if your organization provides a safe, healthy environment for employees? Well, there are some signs to look for.1. Employees laugh often.Generally, humor is a sign of comfort. Employees that feel comfortable with co-workers and have joy in their work will exhibit laughter throughout the day.2. Employees freely share their ideas.Does management truly have
Content sites usually profit by educating their visitors. For example, a content site focusing on dog grooming might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors and promote their products.
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.
The key to using this technique effectively is to provide content that targets your potential customer.
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't look professional or pleasing to the eyes at first glance, it's perceived value will be low. The perceived value of your web site will have a great impact on your success.
On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Your potential customer will not wait -- ultimately costing you business.
If you're serious about your Internet business, designing a web site specifically designed to sell your products is an essential part of your success. Everything within your web site should have one specific purpose -- getting your visitors to take action.
Your Strategy
Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. You can accomplish this in a number of ways, including:
1) Display a graphic image of your product on your main page with a short ad and a link leading to your sales page.
2) Create a "Products" section within the navigational menu of each page with a short description and link to each of your products.
3) Write articles that focus on the same topic as your product. At the end of the article, within your bylines, provide your visitors with information about your product.
4) Write tutorials that target your potential customer. At the end of the tutorial, provide information about your product.
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.
Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.
Above all else, you must specifically design your site for your potential customers. Provide them with the information they des
Fear is a very powerful emotion. When we live in fear, even of the unknown, there is a tendency to isolate, exert control and be on the defensive. It drains our energy and creates exhaustion. The majority of coaching conversations I am having these days are about this fear generated by a struggling economy. Worry over business progress, finding a job, salary and bonus eliminations, increased job performance expectations have taken over people’s mindsets thus decreasing motivation and focus for themselves and their business. While no one has a crystal ball to know exactly what will happen with the economy, you do have th
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't look professional or pleasing to the eyes at first glance, it's perceived value will be low. The perceived value of your web site will have a great impact on your success.
On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Your potential customer will not wait -- ultimately costing you business.
If you're serious about your Internet business, designing a web site specifically designed to sell your products is an essential part of your success. Everything within your web site should have one specific purpose -- getting your visitors to take action.
Your Strategy
Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. You can accomplish this in a number of ways, including:
1) Display a graphic image of your product on your main page with a short ad and a link leading to your sales page.
2) Create a "Products" section within the navigational menu of each page with a short description and link to each of your products.
3) Write articles that focus on the same topic as your product. At the end of the article, within your bylines, provide your visitors with information about your product.
4) Write tutorials that target your potential customer. At the end of the tutorial, provide information about your product.
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.
Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.
Above all else, you must specifically design your site for your potential customers. Provide them with the information they des
A majority of people who purchase items online often follow their hearts rather than to meticulously analyze the product with their brain.Raise your hand if you are one of these people?Here are some tips to separate scammers and honest merchants on the internet.Guarantee: Make sure your merchant has at least a 30 day guarantee. You will need this time to start your own online business, any less will not give you enough time to gather materials you to start your home business.Any goods shipped by US or Canadian Postal services fall under the mandate of the Federal Postal Law that all goods have an uncondit
Your Strategy
Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. You can accomplish this in a number of ways, including:
1) Display a graphic image of your product on your main page with a short ad and a link leading to your sales page.
2) Create a "Products" section within the navigational menu of each page with a short description and link to each of your products.
3) Write articles that focus on the same topic as your product. At the end of the article, within your bylines, provide your visitors with information about your product.
4) Write tutorials that target your potential customer. At the end of the tutorial, provide information about your product.
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.
Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.
Above all else, you must specifically design your site for your potential customers. Provide them with the information they des
Have you ever wonder how to efficiently advertise your affiliate products at a very low cost or even for FREE? I’m going to share with you how this can be done.Ezine AdvertisingThis is one of the ideal method for beginners. Why? Because it is relatively cheap and beginners can actually make use of this opportunity to obtain hands on experience in advertising their products. There are a few reasons why using Ezine to advertise is a good idea. See below;Like I said, it is relatively cheap, so even if your adverts are poorly written you can identify the problem and perf
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
No matter what type of response you're looking for, your site must be specifically designed to achieve your goal.
Every part of your web site must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.
Above all else, you must specifically design your site for your potential customers. Provide them with the information they desire, while continually mentioning the benefits of your products, and you'll reap the rewards.
(Continued in part three)
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<a href="http://www.addyou.info/article/85621/addyou-The-Birth-of-a-Professional-Web-Site-Part-Two-Your-Strategic-Web-Design-Plan.html">The Birth of a Professional Web Site: Part Two Your Strategic Web Design Plan</a>
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