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    How The Humble Telephone Will Build Your Business
    So, we're heading for tough times! Why? Because if we are told something often enough (by opposition politicians, bankers, debt collection agencies, economists, your next door neighbor, taxi drivers, stock market analysts and journalists) we are going to believe it - it becomes a self fulfilling prophesy.Well, whatever the economic outlook - real or imagined - over the next year, perhaps it is time to assess how you are currently gaining business, what you will need to do to keep it and continue growing even when all around you are crying 'tough times' and are discounting madly, dropping services, slashing costs and 'downsizing' (one of my personally most hated words straight out of the 80's).Never mind what the market is doing, what are you doing?Look closely at how you use your telephone.There are three key areas that senior people in any organization simply must consider when analyzing the awesome power of the telephone:How can everyone in the organization use the telephone as a customer service tool, not just an inconvenient interruption to their work?How can we make our customer service department more responsive as opposed to r
    y, there is no reason a sighted specialist couldn’t become such an expert, one who is dependant on screen readers will more likely be intimate with their functions and use, the frustrations of poor web site design and solutions which ease or eliminate those frustrations in practice, not just in theory.



    Conclusion

    Website accessibility is something every company and organization needs to consider if they have or are planning to have a web presence. It’s not only morally correct but it increases your potential customer base and it is increasingly becoming the law.


    Testing doesn’t need to be difficult or expensive. Depending on the scope of your site compliance can be achieved entirely in-house by following the steps above. If you haven’t got the available resources or feel outside, expert help is required there are a number of consultants from which to choose. One should be aware, however, that the services rendered can range from automated testing only (perhaps appropriate for a web development team which is not particularly knowledgeable in accessibility issues but able to understand and implement post test recommendations) to full, regular audits costing 10’s of thousands (possibly appropriate for a company with a large and regularly changing website such as an on-line auctioneer or a newspaper). It is vital, therefore, to understand one’s needs and know which service to seek.


    For any larger testing effort target audience testing is key

    PPC Publishing
    There was a time when online marketing was all about putting your banner ads on different sites. Now, one of the most effective ways of online marketing is pay per click (PPC) marketing. Well, whatever might be the method, the primary goal is the same- grabbing the attention of as many people as possible. The goal of online marketing has always been to generate as much traffic as possible to your site. After all the success and failure of any online business depends on the traffic that the site generates.If you research a little bit you would find that there are number of different ways of internet marketing but the fact remains that most of them are not that effective in generating traffic. Pay per click is one of the most effective ways of online marketing. And it can certainly also let you earn a lot of money.You need to pay attention to the design of your website. There must be space for placing advertisements on your site. And see how well you earn with pay per click marketing. You can take the example of yahoo and Google. They have come out with their own pay per click advertisement programs and you can be a part of their programs to make good money. The best thing is tha
    Anyone can test a web page or even an entire site for accessibility. The necessary knowledge isn’t PhD level or even too vast. It does require familiarity with HTML and CSS, the ability to appreciate the unique challenges faced by users with various disabilities, and an understanding of the W3C Accessibility Guidelines. Beyond that, all you need is the desire and time.


    Step 1 – Validate HTML and CSS

    This step may come as a surprise to many. After all, wouldn’t invalid code either not work or leave a visible bug? Actually, the answer is not necessarily.


    The reason can be that some WISIWIG editors generate invalid code and hard-core programmers who write their code by hand can easily omit some bit of HTML or CSS “grammar”. This doesn’t mean non-functioning code it just means it doesn’t meet the standards. I won’t go into specifics here, just think of it as sort of similar to formal collegiate writing. There is a particular standard which is expected. A paper could be written differently, more “free form”, it could contain all the ideas and arguments, and it could be just as well thought out – but because it doesn’t meet the standard it would not get a top grade.


    Validating your code has a number of advantages. It decreases the probability of cross browser problems, it tends to eliminate or reduce so called code bloat, and valid code tends to be easier to maintain as well as being compatible with a broader range of assistive technologies used by people with disabilities.


    Step 2 – Automated Accessibility Testing

    Automated accessibility testing is an often misunderstood step in the overall process. To some it is everything that needs to be done. “My site is Bobby compliant. Doesn’t that mean it’s accessible?” To others it’s a red herring and should be avoided all together. My take is that it’s an invaluable step. When writing an article I rely on the spellchecker to catch my typos even though I know I still need to go through and check out the copy myself to make sure I have written “Dave” and not “Cave”, for instance. Automated testing finds many issues which could easily be missed by reading the code and so I always begin with it.


    Depending on the scale of your project you might be able to use one of several free web based validators or you may opt to buy one of the testing packages available on the market.


    The report you will get will include tests which cannot be run by the validator but which it flags for manual examination. Make sure to go through these as well. Most of the tools will describe the issue enough for someone with the above mentioned prerequisites to test.


    And lastly, make sure to have any issues raised, fixed before continuing. Doing so will greatly reduce the time required for the remainder of testing.


    And please, I cannot emphasize enough that automated testing alone cannot assure accessibility. Please continue with the steps below.


    Step 3 – Keyboard Testing

    This a simple but very important step. Hide you mouse and navigate your web site using only your keyboard. If you have never done this then you are likely to learn something.


    Various groups of people can’t or don’t want to use a mouse. For some it’s just confusing or difficult, especially those with certain motor control problems or sometimes seniors. For others, like blind web users, it’s impossible. Making sure every link, form field, button, or any other functionality in the page is accessible via the keyboard is a basic necessity of web accessibility – but you may also find that to get to the main content or primary form on the page you need to click the Tab Key many times. Though technically accessible, this is extremely inconvenient.


    Again, be sure to make any changes required which this phase of testing brought up before continuing.


    Step 4 – Screen Reader Testing

    To conduct screen reader testing you will need to install the necessary software. It will take some time to get used to and configure your screen reader so be patient. Begin by simply turning off your monitor and listening to your page. Does it make sense? Many web designs depend on visual cues and can get close to unintelligible when those cues aren’t available.


    Next, try to carry out one or more of the tasks your website was built for. If it’s an online store, find a product and make a purchase. If it’s an informational site then find key information. Remember – this is the reason you built the site and it is the reason you are making it accessible. If it core functionality depends on a complex form, can you tell which fields are required? If it’s a shopping cart, can you see how much you have spent before making the purchase?


    Step 5 – Target Audience Testing

    Various conventions of web design have emerged in the course of the World Wide Web’s short existence which we have grown used too and even depend on to help us navigate a new site. Links appear in a different color (often blue) and underlined. Site wide or global navigation is usually found along the top of the page. Small pictures can often be clicked to get a bigger one. Similarly, there are conventions used in quality accessible design but naturally those of us who aren’t dependant on accessible design may not be aware of them. These might include links, sometimes invisible, along the top of a page which allow the user to skip to various parts of the page, colors with high contrast values or just consistent design throughout the site.


    Web accessibility isn’t just fulfilling a set of requirements or validating against predefined checkpoints. It also means quality design. And just as it’s best to leave questions of browser based user interface design to an expert it’s best to have your site checked over by an expert in screen reader user interface design when considering accessibility. And though in theory, there is no reason a sighted specialist couldn’t become such an expert, one who is dependant on screen readers will more likely be intimate with their functions and use, the frustrations of poor web site design and solutions which ease or eliminate those frustrations in practice, not just in theory.



    Conclusion

    Website accessibility is something every company and organization needs to consider if they have or are planning to have a web presence. It’s not only morally correct but it increases your potential customer base and it is increasingly becoming the law.


    Testing doesn’t need to be difficult or expensive. Depending on the scope of your site compliance can be achieved entirely in-house by following the steps above. If you haven’t got the available resources or feel outside, expert help is required there are a number of consultants from which to choose. One should be aware, however, that the services rendered can range from automated testing only (perhaps appropriate for a web development team which is not particularly knowledgeable in accessibility issues but able to understand and implement post test recommendations) to full, regular audits costing 10’s of thousands (possibly appropriate for a company with a large and regularly changing website such as an on-line auctioneer or a newspaper). It is vital, therefore, to understand one’s needs and know which service to seek.


    For any larger testing effort target audience testing is key.

    Turn Cold Calling Into Hot Prospecting
    After spending 20 years working in sales and a good proportion of that in new business sales, I can tell you that a lot of seasoned sales people hate to prospect. It can be time consuming, laborious, boring and very often damaging to the ego.The real question though is; is it difficult? My answer to that is an emphatic, no. It can appear difficult if you do not really know what you are doing or have no plan to follow or if your definition of difficult is something that may entail rejection but we are not talking about explaining Heisenberg’s Uncertainty Principle here.The first thing you need to do when setting up a prospect session is have the right attitude. Many times I have seen seasoned sales people start off hunched up over the phone expecting defeat and feeling miserable. Then when the first couple of calls go badly they will cheerfully announce that they were right after all and that this it is waste of time. Brilliant!So it is crucial before you start to have a positive mindset and a PLAN!Probably the biggest clich? in cold calling is that it is a numbers game. It is also very true, the more calls you make the more success you are likely to have but you h
    le with disabilities.


    Step 2 – Automated Accessibility Testing

    Automated accessibility testing is an often misunderstood step in the overall process. To some it is everything that needs to be done. “My site is Bobby compliant. Doesn’t that mean it’s accessible?” To others it’s a red herring and should be avoided all together. My take is that it’s an invaluable step. When writing an article I rely on the spellchecker to catch my typos even though I know I still need to go through and check out the copy myself to make sure I have written “Dave” and not “Cave”, for instance. Automated testing finds many issues which could easily be missed by reading the code and so I always begin with it.


    Depending on the scale of your project you might be able to use one of several free web based validators or you may opt to buy one of the testing packages available on the market.


    The report you will get will include tests which cannot be run by the validator but which it flags for manual examination. Make sure to go through these as well. Most of the tools will describe the issue enough for someone with the above mentioned prerequisites to test.


    And lastly, make sure to have any issues raised, fixed before continuing. Doing so will greatly reduce the time required for the remainder of testing.


    And please, I cannot emphasize enough that automated testing alone cannot assure accessibility. Please continue with the steps below.


    Step 3 – Keyboard Testing

    This a simple but very important step. Hide you mouse and navigate your web site using only your keyboard. If you have never done this then you are likely to learn something.


    Various groups of people can’t or don’t want to use a mouse. For some it’s just confusing or difficult, especially those with certain motor control problems or sometimes seniors. For others, like blind web users, it’s impossible. Making sure every link, form field, button, or any other functionality in the page is accessible via the keyboard is a basic necessity of web accessibility – but you may also find that to get to the main content or primary form on the page you need to click the Tab Key many times. Though technically accessible, this is extremely inconvenient.


    Again, be sure to make any changes required which this phase of testing brought up before continuing.


    Step 4 – Screen Reader Testing

    To conduct screen reader testing you will need to install the necessary software. It will take some time to get used to and configure your screen reader so be patient. Begin by simply turning off your monitor and listening to your page. Does it make sense? Many web designs depend on visual cues and can get close to unintelligible when those cues aren’t available.


    Next, try to carry out one or more of the tasks your website was built for. If it’s an online store, find a product and make a purchase. If it’s an informational site then find key information. Remember – this is the reason you built the site and it is the reason you are making it accessible. If it core functionality depends on a complex form, can you tell which fields are required? If it’s a shopping cart, can you see how much you have spent before making the purchase?


    Step 5 – Target Audience Testing

    Various conventions of web design have emerged in the course of the World Wide Web’s short existence which we have grown used too and even depend on to help us navigate a new site. Links appear in a different color (often blue) and underlined. Site wide or global navigation is usually found along the top of the page. Small pictures can often be clicked to get a bigger one. Similarly, there are conventions used in quality accessible design but naturally those of us who aren’t dependant on accessible design may not be aware of them. These might include links, sometimes invisible, along the top of a page which allow the user to skip to various parts of the page, colors with high contrast values or just consistent design throughout the site.


    Web accessibility isn’t just fulfilling a set of requirements or validating against predefined checkpoints. It also means quality design. And just as it’s best to leave questions of browser based user interface design to an expert it’s best to have your site checked over by an expert in screen reader user interface design when considering accessibility. And though in theory, there is no reason a sighted specialist couldn’t become such an expert, one who is dependant on screen readers will more likely be intimate with their functions and use, the frustrations of poor web site design and solutions which ease or eliminate those frustrations in practice, not just in theory.



    Conclusion

    Website accessibility is something every company and organization needs to consider if they have or are planning to have a web presence. It’s not only morally correct but it increases your potential customer base and it is increasingly becoming the law.


    Testing doesn’t need to be difficult or expensive. Depending on the scope of your site compliance can be achieved entirely in-house by following the steps above. If you haven’t got the available resources or feel outside, expert help is required there are a number of consultants from which to choose. One should be aware, however, that the services rendered can range from automated testing only (perhaps appropriate for a web development team which is not particularly knowledgeable in accessibility issues but able to understand and implement post test recommendations) to full, regular audits costing 10’s of thousands (possibly appropriate for a company with a large and regularly changing website such as an on-line auctioneer or a newspaper). It is vital, therefore, to understand one’s needs and know which service to seek.


    For any larger testing effort target audience testing is key

    Contact Centers Online
    Online contact centers are a great boon to customers. These centers handle e-mail newsletters, website inquiries and chats just like regular contact centers. They are provided with special software that would allow contact information to be routed to the correct people, enable contacts to be easily tracked and required data to be collected quickly.Nowadays it has become important to provide excellent customer service on the Web. Most customers prefer the web to phone or e-mail. So the web self-service should be the top priority for every company. An effective web self-service environment can significantly reduce the workload of the regular contact center. Online contact centers can produce a substantial return on investment. Now many successful web-based service implementations are available for a wide range of industries. Contact centers online can satisfy the customers in a better way, reduce the contact center costs and provide the maximum value out of all your Internet investments.Online contact centers act as a tool to increase sales, provide new revenue-generation opportunities and improve customer satisfaction and loyalty. The web collaboration allows the contact center
    >

    Step 3 – Keyboard Testing

    This a simple but very important step. Hide you mouse and navigate your web site using only your keyboard. If you have never done this then you are likely to learn something.


    Various groups of people can’t or don’t want to use a mouse. For some it’s just confusing or difficult, especially those with certain motor control problems or sometimes seniors. For others, like blind web users, it’s impossible. Making sure every link, form field, button, or any other functionality in the page is accessible via the keyboard is a basic necessity of web accessibility – but you may also find that to get to the main content or primary form on the page you need to click the Tab Key many times. Though technically accessible, this is extremely inconvenient.


    Again, be sure to make any changes required which this phase of testing brought up before continuing.


    Step 4 – Screen Reader Testing

    To conduct screen reader testing you will need to install the necessary software. It will take some time to get used to and configure your screen reader so be patient. Begin by simply turning off your monitor and listening to your page. Does it make sense? Many web designs depend on visual cues and can get close to unintelligible when those cues aren’t available.


    Next, try to carry out one or more of the tasks your website was built for. If it’s an online store, find a product and make a purchase. If it’s an informational site then find key information. Remember – this is the reason you built the site and it is the reason you are making it accessible. If it core functionality depends on a complex form, can you tell which fields are required? If it’s a shopping cart, can you see how much you have spent before making the purchase?


    Step 5 – Target Audience Testing

    Various conventions of web design have emerged in the course of the World Wide Web’s short existence which we have grown used too and even depend on to help us navigate a new site. Links appear in a different color (often blue) and underlined. Site wide or global navigation is usually found along the top of the page. Small pictures can often be clicked to get a bigger one. Similarly, there are conventions used in quality accessible design but naturally those of us who aren’t dependant on accessible design may not be aware of them. These might include links, sometimes invisible, along the top of a page which allow the user to skip to various parts of the page, colors with high contrast values or just consistent design throughout the site.


    Web accessibility isn’t just fulfilling a set of requirements or validating against predefined checkpoints. It also means quality design. And just as it’s best to leave questions of browser based user interface design to an expert it’s best to have your site checked over by an expert in screen reader user interface design when considering accessibility. And though in theory, there is no reason a sighted specialist couldn’t become such an expert, one who is dependant on screen readers will more likely be intimate with their functions and use, the frustrations of poor web site design and solutions which ease or eliminate those frustrations in practice, not just in theory.



    Conclusion

    Website accessibility is something every company and organization needs to consider if they have or are planning to have a web presence. It’s not only morally correct but it increases your potential customer base and it is increasingly becoming the law.


    Testing doesn’t need to be difficult or expensive. Depending on the scope of your site compliance can be achieved entirely in-house by following the steps above. If you haven’t got the available resources or feel outside, expert help is required there are a number of consultants from which to choose. One should be aware, however, that the services rendered can range from automated testing only (perhaps appropriate for a web development team which is not particularly knowledgeable in accessibility issues but able to understand and implement post test recommendations) to full, regular audits costing 10’s of thousands (possibly appropriate for a company with a large and regularly changing website such as an on-line auctioneer or a newspaper). It is vital, therefore, to understand one’s needs and know which service to seek.


    For any larger testing effort target audience testing is key

    Title Proliferation
    I have recently been doing quite a bit of work in the European Community and more particularly in the UK. One of the things that I've found interesting is that many of our European brethren are not familiar with the term "C-suite executive". As the yank from the colonies I've found myself attempting to rationally explain the phenomenon of “Title Proliferation” (which is comprised of "Title Escalation" and "Title Inflation") that we've experienced in the US over the last several years. After a few explanations and a little reflection, I thought this topic worthy of today's blog post (or blog venting session as the case may be).It wasn't that long ago that we only had a handful of C-suite positions: Chairman of the Board, Chief Executive Officer, Chief Operating Officer and Chief Financial Officer...Oh what a wonderful era when Corporate America was a simple place where a president was a president and not a division manager posing as a president.All kidding aside, in this author's humble opinion there are legitimate needs and corresponding uses and benefits for certain titles when applied appropriately for true corporate benefit. That being said, I'm never thrilled to be called
    s an informational site then find key information. Remember – this is the reason you built the site and it is the reason you are making it accessible. If it core functionality depends on a complex form, can you tell which fields are required? If it’s a shopping cart, can you see how much you have spent before making the purchase?


    Step 5 – Target Audience Testing

    Various conventions of web design have emerged in the course of the World Wide Web’s short existence which we have grown used too and even depend on to help us navigate a new site. Links appear in a different color (often blue) and underlined. Site wide or global navigation is usually found along the top of the page. Small pictures can often be clicked to get a bigger one. Similarly, there are conventions used in quality accessible design but naturally those of us who aren’t dependant on accessible design may not be aware of them. These might include links, sometimes invisible, along the top of a page which allow the user to skip to various parts of the page, colors with high contrast values or just consistent design throughout the site.


    Web accessibility isn’t just fulfilling a set of requirements or validating against predefined checkpoints. It also means quality design. And just as it’s best to leave questions of browser based user interface design to an expert it’s best to have your site checked over by an expert in screen reader user interface design when considering accessibility. And though in theory, there is no reason a sighted specialist couldn’t become such an expert, one who is dependant on screen readers will more likely be intimate with their functions and use, the frustrations of poor web site design and solutions which ease or eliminate those frustrations in practice, not just in theory.



    Conclusion

    Website accessibility is something every company and organization needs to consider if they have or are planning to have a web presence. It’s not only morally correct but it increases your potential customer base and it is increasingly becoming the law.


    Testing doesn’t need to be difficult or expensive. Depending on the scope of your site compliance can be achieved entirely in-house by following the steps above. If you haven’t got the available resources or feel outside, expert help is required there are a number of consultants from which to choose. One should be aware, however, that the services rendered can range from automated testing only (perhaps appropriate for a web development team which is not particularly knowledgeable in accessibility issues but able to understand and implement post test recommendations) to full, regular audits costing 10’s of thousands (possibly appropriate for a company with a large and regularly changing website such as an on-line auctioneer or a newspaper). It is vital, therefore, to understand one’s needs and know which service to seek.


    For any larger testing effort target audience testing is key

    Small Business Start Up Financing
    The number one question I get asked as a small business start-up coach is: Where do I get start-up cash?I'm always glad when my clients ask me this question. If they are asking this question, it is a sure sign that they are serious about taking financial responsibility for start it.Not All Money Is the SameThere are two types of start-up financing: debt and equity. Consider what type is right for you.Debt Financing is the use of borrowed money to finance a business. Any money you borrow is considered debt financing.Sources of debt financing loans are many and varied: banks, savings and loans, credit unions, commercial finance companies, and the U.S. Small Business Administration (SBA) are the most common. Loans from family and friends are also considered debt financing, even when there is no interest attached.Debt financing loans are relatively small and short in term and are awarded based on your guarantee of repayment from your personal assets and equity. Debt financing is often the financial strategy of choice for the start-up stage of businesses.Equity financing is any form of financing that is based on the equity of your business.
    y, there is no reason a sighted specialist couldn’t become such an expert, one who is dependant on screen readers will more likely be intimate with their functions and use, the frustrations of poor web site design and solutions which ease or eliminate those frustrations in practice, not just in theory.



    Conclusion

    Website accessibility is something every company and organization needs to consider if they have or are planning to have a web presence. It’s not only morally correct but it increases your potential customer base and it is increasingly becoming the law.


    Testing doesn’t need to be difficult or expensive. Depending on the scope of your site compliance can be achieved entirely in-house by following the steps above. If you haven’t got the available resources or feel outside, expert help is required there are a number of consultants from which to choose. One should be aware, however, that the services rendered can range from automated testing only (perhaps appropriate for a web development team which is not particularly knowledgeable in accessibility issues but able to understand and implement post test recommendations) to full, regular audits costing 10’s of thousands (possibly appropriate for a company with a large and regularly changing website such as an on-line auctioneer or a newspaper). It is vital, therefore, to understand one’s needs and know which service to seek.


    For any larger testing effort target audience testing is key. Unfortunately, most accessibility testing companies don’t offer the service, and some don’t even offer screen reader testing.


    Resources

    Free Online HTML & CSS Validators

    HTML Validation (http://validator.w3.org/">http://validator.w3.org/)

    CSS Validation (http://jigsaw.w3.org/css-validator)

    Free Online Accessibility Validators

    WebXact (http://webxact.watchfire.com)

    Cynthia Says (http://www.cynthiasays.com)

    Automated Accessibility Testing Software

    InFocus (http://www.ssbtechnologies.com/products/infocus/index.html)

    Bobby (http://www.watchfire.com/products/desktop/accessibilitytesting/default.aspx)

    Screen Readers

    JAWS (http://www.freedomscientific.com)

    IBM HomePage Reader (http://www-3.ibm.com/able/solution_offerings/hpr.html)

    Miscellaneous

    W3C Accessibility Guidelines (http://www.w3.org/TR/WCAG10-HTML-TECHS/)

    Accessibility Testing and Target Audience Testing Solutions (http://www.pageaccessibilitylabs.com)

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