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    (Home-Based) Business Success Tips: Busting Five Myths
    Every day I come across people who are unhappy because they are struggling to make ends meet, working like slaves, living paycheck to paycheck, in debt up to their eyeballs. I recognize them because I used to be in that situation. No longer though; I’m now part of the home-based business revolution.Why aren’t they? Because as I find out when I talk with them, they subscribe to many of the myths that surround business in general, and in particular the home business industry. To help them—and you if you’ve been thinking about it—I’d like to take a look at fiv
    ll,
    Is Your Yellow Page Rep Working for You?
    The real question would be, how are they actually paid? But let’s start at the beginning. Assuming you are the archetype small, family-run business, that is the typical Yellow Page advertiser, you probably have a YP rep that sees you every year. Or perhaps you are a moderate spender that only warrants a telephone call instead. Either way, you will be contacted by the rep and should be aware of some basic truths. What qualifies me to give them to you, you may ask? Because I was a YP rep for 25 years, owned my own advertising agency prior to that and have a degree i
    I remember it well,
    Taking Advantage of Online Offers Without Giving Up Your Credit Card Info
    My wife works for the local BlockBuster video in town and they are supposed to get people to sign up for an online account but the problem is that a lot of people are afraid to sign up for these things because of fear of having to put their credit card info on the form. With the world coming online credit card fraud is on the increase. How are we able to take advantage of the savings from these online offers without having to give up our personal credit card information?Whenever I sign up for anything that says it is going to deduct from a credit card I ge
    member it well,
    Promotional Products: Thinking Inside The Box
    Online sales are becoming an ever more significant segment of the country's retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.E-shoppers are not only spending more, but Grau says they're also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat
    er it well,
    Keeping Predators at Bay: Protecting Company Assets from Outside Threats
    No matter what industry you are in, no matter what your assets include, inventory, money, information and other resources critical to you and your business are vulnerable to predators, outside of your company, who will go to great lengths to steal them.All businesses suffer from fraud and theft:· The retailer is susceptible to shoplifters, check and credit card fraud, counterfeiters, quick-change artists, vendor theft, robbers and burglars. · The contractor may have building materials stolen from the job site, confidential bid information that
    t well,
    The Best Yellow Page Ad in the World
    Whew, that’s a big declaration. But just how and where did I find such an ad? There’s a great story behind it, but first a few words about my personal qualifications. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads.With that in mind, allow me to describe the incredible ad I discovered. I
    ll, my first job. I

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