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  • Add You - Web Navigation - Indispensable Rule Number 1 of Hi-ROI Web Site Navigation

    Choosing A Good Domain Name
    One would think that registering a domain is the first step when setting up your website. This is not quite true. Hopefully you had done your research first to identify your niche keywords, in other words, the primar
    e is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.
    Corporate Branding and Professional Logo Design
    Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corpora
    A recent client request to review their web site usability prompted me to codify some of the rules with which I approach web navigation. These 3 principles work 100% and every deviation from them only brings confusion to the end user and thus lowers the corporate ROI (Return on Investment).

    Rule Number 1:

    Don't-Make-Me-Think.

    Also the title of a best-seller book by Steve Krug, this principle is violated in many web sites because perhaps the developers love their craft so much that they forget what the whole site is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.<

    Is Your Resume Working? 10 Steps to a Resume That Gets Results
    You know the feeling. You spend hours, or even days, creating a resume. You pore over every word of your cover letter and agonize over what to say in your email. Then you hit ‘send’ and wait. And wait. And wait. No
    on. These 3 principles work 100% and every deviation from them only brings confusion to the end user and thus lowers the corporate ROI (Return on Investment).

    Rule Number 1:

    Don't-Make-Me-Think.

    Also the title of a best-seller book by Steve Krug, this principle is violated in many web sites because perhaps the developers love their craft so much that they forget what the whole site is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.

    Great Ads: The Secret Formula
    Begin With The End In MindBefore your ad can come to life, you must know what its purpose is going to be and how you are going to attract a new customer.Write down a summary of your needs, a prec
    (Return on Investment).

    Rule Number 1:

    Don't-Make-Me-Think.

    Also the title of a best-seller book by Steve Krug, this principle is violated in many web sites because perhaps the developers love their craft so much that they forget what the whole site is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.

    Types Of Background Checks
    There are quite a few types of background checks that can be done on a job applicant. These include credit checks, criminal record checks, driving records, and past employer checks. Even though it may be difficult to
    is principle is violated in many web sites because perhaps the developers love their craft so much that they forget what the whole site is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.
    How To 'Touch' More Customers For Referrals
    Want to guarantee success in any marketing program? Here’s a tip: try looking at your existing customers, first. While not profound, plenty of businesses need to be reminded.I don’t mean putting together s
    e is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.

    Navigation must be 100% transparent for the user to trust the web content and the business entity behind the web content. If the user starts thinking about the quirks of navigation, you will lose her as a prospect as well.

    If your visitors start asking questions or silently chew on statements like the following, it means you have failed in the Don't-Make-Me-Think test:

    "Wow, that's interesting, why did they put this link here?"

    "Oops, what happened to the left sidebar?"

    "Oh, great, I have no idea ho

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