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Add You - Usability - The 30 Second Rule
It's not just the cost of a product that is on the customer's mind. Customers like to save money. They know that if they save a dollar, that's another dollar still tucked away in their pocket or bank account. All though there is still a big
With more and more people corresponding through e-mail, now is the time to differentiate your business by personalizing your contact with a simple and inexpensive postcard. There are so many reasons why you should send postcards regularly. Th
1. Who are you?
2. What do you do?
3. What should I (the user) do next.
If you aren't able to answer these three questions in thirty seconds or less, it's time for a web site redesign.
Let's look at the first question: Who are you? Eyemapping studies show that the first place users look is at the top left area of your site. This is why most well-designed web sites have their company's logo placed there. This is the first step to answering that first question. The placement of the logo at the top left also helps orient the user and helps to bring brand awareness.
Now, the second question: What do you do? This is always difficult for companies, especially when the company itself is not focused on a core product or service, or is having trouble internally defining what it is they really do. When you throw in target audiences who are very
You can submit your site to the search engines in the normal way, that is, submit your domain name or URL. But another way is to present them with a sitemap file. This gives them a much more detailed overall view. Building a site map
If you aren't able to answer these three questions in thirty seconds or less, it's time for a web site redesign.
Let's look at the first question: Who are you? Eyemapping studies show that the first place users look is at the top left area of your site. This is why most well-designed web sites have their company's logo placed there. This is the first step to answering that first question. The placement of the logo at the top left also helps orient the user and helps to bring brand awareness.
Now, the second question: What do you do? This is always difficult for companies, especially when the company itself is not focused on a core product or service, or is having trouble internally defining what it is they really do. When you throw in target audiences who are very
In the previous article I explained why it is a good idea to create a methodology based on a standard framework and highlighted the criteria to choose the most convenient one. In this article I will give some tips for the adaptation and docum
Now, the second question: What do you do? This is always difficult for companies, especially when the company itself is not focused on a core product or service, or is having trouble internally defining what it is they really do. When you throw in target audiences who are very
Sit back and read this carefully. I was thinking about this while I was driving to work this morning. It might sound elementary for some, but it is fascinating for people who strive to get the most out of the team that surrounds them.W
Now, the second question: What do you do? This is always difficult for companies, especially when the company itself is not focused on a core product or service, or is having trouble internally defining what it is they really do. When you throw in target audiences who are very
Trend watching in business has come a long way from being a trend in itself to being a full time profession. Trend watching helps companies by preparing them to adopt new trends in their field of business. Trends change quickly without limita
Finally, users want to know what to do next. Users want to get off your homepage as soon as they can, and get to the good stuff-- the information, the products, the entertainment, or the service. Again, you may have different target audiences with different needs. Speak to each of them with calls to action such as: Contact Us for a Free Evaluation. Your designer should know how to draw the user's eye to these calls-to-action.
If you currently pass the thirty second rule, congratulations, you are w
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