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Add You - Too Dull? Too Sharp?
A few weeks ago, some friends and I were on our yearly trip to Nantucket. According to ritual we stopped by our favorite ice cream shop as soon as we got off the boat. My friend asked for whipped cream on his small cup of chocolate ice cream. The clerk proceeded to tell him that “whipped cream only comes with sundaes.” Thinking it was a cost issue, he offered to pay the extra twe
One of the best ways to increase your chances of success, whether you work for someone else or have your own small business, is to find an effective way to tell people what you have to offer.You can do this by creating your own brand, according to author, consultant, movie producer and director, Tom Marcoux, who is known as America's Communication Coach. "In order to make
Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks, right? Not so!
People buy people first, ideas second and things third. Your brochure represents you. It is you when you’re not around.
What sort of image do you want to convey? Would you visit a prospect wearing a cheap, out-of-date suit, looking sad and second-class? Unlikely. However, many people do just that, when they use low-quality, poorly designed brochures. Your brochure represents you when you are not there. Make sure it is dressed in the fashion and quality you would use for yourself. Before you run out and find yourself a tailor or take up sewing, you should first look at your competition’s material and other’s material. Collect brochures that strike you as effective, and those that are poor. Think of it as fingering through GQ or Vogue looking for
Every once in a while you come across an individual who has an entitlement attitude. They feel that they’re blessed with unusual ability that far exceeds the rest of God’s creatures and that the people they’re forced to deal with are just mere servants that should be catering to them. If this sounds familiar to you, you’re not alone.This week I was calling upon a new cust
People buy people first, ideas second and things third. Your brochure represents you. It is you when you’re not around.
What sort of image do you want to convey? Would you visit a prospect wearing a cheap, out-of-date suit, looking sad and second-class? Unlikely. However, many people do just that, when they use low-quality, poorly designed brochures. Your brochure represents you when you are not there. Make sure it is dressed in the fashion and quality you would use for yourself. Before you run out and find yourself a tailor or take up sewing, you should first look at your competition’s material and other’s material. Collect brochures that strike you as effective, and those that are poor. Think of it as fingering through GQ or Vogue looking for
There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.Some of the gr
What sort of image do you want to convey? Would you visit a prospect wearing a cheap, out-of-date suit, looking sad and second-class? Unlikely. However, many people do just that, when they use low-quality, poorly designed brochures. Your brochure represents you when you are not there. Make sure it is dressed in the fashion and quality you would use for yourself. Before you run out and find yourself a tailor or take up sewing, you should first look at your competition’s material and other’s material. Collect brochures that strike you as effective, and those that are poor. Think of it as fingering through GQ or Vogue looking for
1. Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap!2. Always hand out two business cards – one for the prospect and one for them to handout to a colleague.3. Enter your business cards in Free Lunch draws at
“Great is the man that complicate the simple, but greater is the man that simplifies the complicated. That’s why the foundation of an atom bomb is only “E=MC2” - WindyGIn any business, you would find this universal cost. It's a cost even the big conglomerate cannot escape from. This cost is known as plainly as time. For any business to be profitable, the management of this
Then try to come up with something that combines some of the elements from successful designs. But, be careful, don’t create a zoot suit. And, make sure it fits. Look at the layout of your page--is it a dense wall of words? Don’t make your prospects work to find out what they need to know--because, bet on it, they won’t. Lay your information out in bite-sized pieces, with revealing headings, to help your reader grasp the main message. These are like the accessories you wear. Small signals that give the viewer an indication of what you are like and what you do. Be it a Rolex or a mood ring.
Two important, but often unrecognized, problems with brochures are poor grammar and poor typography. You might as well wear br
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