Add You - Internet and Businesses Online

A Basic Sales Planning Strategy That Really Works
There are six steps to generating new business and increasing your company’s revenue, all this takes is a little profiling and you can make all subsequent sales actions more effective.I run a sales forum in the UK (http://www.asalesforum.com/) we get many questions from new sales people, seasoned professionals and small business owners relating to new business sales campaigns. I firmly believe that planning is key and the answers to their questions often relate back to this simple sales planning method.Step 1 – Get access to historical data on your existing customers and their buying habits and information about prospects who will not buy from you.Step 2 – Find information on your major competitors, their products and USP’s.Step 3 – Now take a look at your top customers (depending on the nature of your business and customer spend, this could be as few as 5 or as many as 50) take a look at why they buy from you. Do they like your customer service? Do you offer product features that are unique? Do you offer additional services they value? Are you a one stop shop for them?

uch a way that it gets the attention of the searcher. This may mean changing ad copy slightly from one keyword phrase to the next. Try to put yourself in the position of the person doing the search.

6) We bid on the keywords that we're targeting with the ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you're selling a product for $19.95, how many clicks can you buy and still be profitable? One sale out of 199 clicks and you're profitable. At this rate you only made a nickel, but that was at a conversion rate of only 0.5%! What if you had a conversion rate of 3%? 3% (3 visitors out of 100 become customers) doesn't sound like too much does it?

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very sli

The Best Way to Earn Money Online - Part 1
Having been an affiliate marketer, an MLM'er a membership site marketer and an Internet Marketer, I have concluded that passive income from Adsense is the best income of all. Whether you sell pills or magic potions, you have to deal with customers who need support, encouragement and handholding.Handholding is a full time activity in MLM. I grew very tired of the whiners. I swore that the $8.91 cents that I earned from my MLM days would toward a bus ticket to get to my next full time less stressful career.The obvious choice was to go online and sell digital products. However, the problem with ebooks is that everyone sells them. An ebook that sells for $47.00 today will be available on ebay tomorrow for .99. Another problem is the information and promises of quick income can get you in a lot of trouble. If the information does not create an instant millionaire, the customer send a nasty email to and calls you a huckster or says bad things about your loved one.In order to stay abreast of the latest Internet Marketing schemes, you have to subscribe to hundreds of email list. Everyday some self-made guru sends you a seasoned email ab

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

Websites come in a wide variety of flavors, including...

- Minisites designed to sell individual products
- Portal sites designed to sell a broad selection of products
- Content sites designed to provide information

Of the above site species (minisites, portal sites and content sites), which do you think has the best chance of selling a product and putting income in your bank account?

ANSWER: Minisites.

Let's talk about web traffic.

Imagine 5 different internet users going to Google, MSN, Yahoo or whatever their favorite search engine happened to be, and each individual enters one of the following search queries:

Search #1: hazards

Search #2: household hazards

Search #3: chemical household hazards

Search #4: chemical household hazards for infants

Search #5: protecting infants from chemical household hazards

If you had a website that sold a device that guaranteed the safety of infants by locking cabinets containing hazardous household chemicals, which of the above visitors do you think would be most likely to buy what you're selling? I know. I hear you. "That's pretty obvious, Ron."

We want internet user #5 most. We may also want #3 and #4. Do we want #1 and #2? Maybe... Maybe not. The answer to that is going to depend on what it takes to get them to our site. But before we attempt to answer that question, HERE'S SOMETHING CRITICAL...

My Question to You: "If you were assured that you could get visitor #5 to your website, where would you send them?"

Let's say that your website had a variety of home safety products available. You sell everything from fire extinguishers to first aid kits to carbon monoxide detectors to child safe locks.

Your site's home page has just a little bit of information on each of your home safety product lines. Would you send visitor #5 to your home page?

Or...

Since visitor #5 just did a search for "protecting infants from chemical household hazards", would you have better results by sending them directly and immediately to the web page where they can order your device that guarantees the safety of their child from chemical household hazards?

Please don't think that I'm trying to insult your intelligence. I'm not. It's just that I have received correspondence from other direct marketers online concerned about the low sales of their websites only to find out that whenever that person sent traffic to their site, the traffic was going to their home page rather than to a page that spoke directly to the needs and desires of the visitor.

Alrighty then? Traffic time.

There are only 3 ways to get traffic to your website:

1) Buy it.
2) Borrow it.
3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

Before we go any further, let's talk about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

"Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

If you were able to get there or anywhere close, what would be required? What investment in time and resources would be required to land a prized spot such as this? Would you be able to get there for free? Furthermore, how long would you stay there?

Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to control the results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that nobody has the knowledge to control all of the top positions.

Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the best opportunity to find the most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

Here's the basics of PPC advertising:

1) We have a product to sell.

2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean changing ad copy slightly from one keyword phrase to the next. Try to put yourself in the position of the person doing the search.

6) We bid on the keywords that we're targeting with the ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very slig

Continual Development of Post Card Printing
No doubt that technology is revolutionizing printing, which can always enhance the results of post cards. With this, it can boost production, sales, and standards. The continual evolution of methods used in printing gives fast and efficient printing services, a very good solution for businesses opting to get in touch with their clients.This can be one of your source or tool for communicating medium. They can make things easier for you to deliver your message. Post cards are one of the things you need for linking clients. As the design and production schemes have been simplified, the method of post card printing can always be improved for its purpose. Here is an ideal process on producing good post cards.*Audience distinctiveness can direct the design of your post cards. By knowing their lifestyle, you can be able to produce an effective print that can be exclusive for your set of targets. You can benefit from its effectiveness if you give this first consideration your attention. This can prevent you from sending cards to the wrong persons.*Materials to use. Cards like these needs customization, the ideal materials also play a role in

ehold hazards

Search #4: chemical household hazards for infants

Search #5: protecting infants from chemical household hazards

My Question to You: "If you were assured that you could get visitor #5 to your website, where would you send them?"

Let's say that your website had a variety of home safety products available. You sell everything from fire extinguishers to first aid kits to carbon monoxide detectors to child safe locks.

Your site's home page has just a little bit of information on each of your home safety product lines. Would you send visitor #5 to your home page?

Or...

Alrighty then? Traffic time.

There are only 3 ways to get traffic to your website:

1) Buy it.
2) Borrow it.
3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

Before we go any further, let's talk about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

"Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

Here's the basics of PPC advertising:

1) We have a product to sell.

2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

6) We bid on the keywords that we're targeting with the ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very sli

Illegal Janitors: How They Threaten Your Business
Everyone has heard of the streams of illegal aliens that are crossing into America. We know that they’re coming here to better their lives, to find work.But, what kind of work are they finding? Are they becoming police officers? Firemen? Doctors? Lawyers?No. In many cases they are taking low paying jobs in service related industries like lawn maintenance, painting, restaurants, and… janitorial.Now, you might think that having an illegal alien cleaning your building is a big thing. But after reading this article, you may change your opinion.Question: Who has total access to your facility, even in areas where certain employees aren’t allowed?Answer: The Janitor!Question: Who can freely come and go at all hours of the night, usually without being questioned?Answer: The Janitor!Question: Who removes small and large items from your facility, sometimes taking them home?Answer: The Janitor!Question: Who has 10-12 hours a day to ramble through your company’s and employee’s property, and could find confidential information that could be sold on the Internet?Answer: The Janitor!<

irect marketers online concerned about the low sales of their websites only to find out that whenever that person sent traffic to their site, the traffic was going to their home page rather than to a page that spoke directly to the needs and desires of the visitor.

Alrighty then? Traffic time.

There are only 3 ways to get traffic to your website:

1) Buy it.
2) Borrow it.
3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

Before we go any further, let's talk about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

"Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in the short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

Here's the basics of PPC advertising:

1) We have a product to sell.

2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

6) We bid on the keywords that we're targeting with the ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very sli

LURKERS and BABBLERS and the Make-Up of Your Subscriber Base
I see comments from frustrated list owners all of the time. They get frustrated because they have started discussion lists where no discussions take place... sure, they have subscribers, but discussions are scarce. Out of frustration, these list owners invariably throw their hands up and walk away from their lists.If you are one of these discussion list owners, then this article is for you.I have been managing discussion lists on the net for nearly two years.Truth is, the average list has 28 MEMBERS. And, chances are 24 of the lists' members are LURKERS. Lurkers are those who are members, but never post a single question or comment to the list. Every list has them. Yet, most list owners are frustrated by the lurkers. They would like to see discussions on their lists, so that they may be educated the same as the lurker.I have one list that is a discussion type technical support list. I have 140 members on that list and 120 of them are only lurkers. This list is set up for the lurkers who have computer problems to ask their questions, and the professionals answer the questions. Many of the lurkers find this

n the short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

Here's the basics of PPC advertising:

1) We have a product to sell.

2) We determine what the product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking for the solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list of the keywords and keyword phrases that people are actually using to conduct their searches.

6) We bid on the keywords that we're targeting with the ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very sli

Can You Get Personable With An Internet Marketing Guru?
A few months ago I got the opportunity to talk with Holly Mann on a few occasions not only about her eBook, but life in general. I was quite surprised that someone of her stature would take the time out to indulge me with good personable conversation that didn't necessarily always revolve around her eBook. Let's take a moment and realize how important this is to so many people trying to make money online.Most people that build squeeze pages to sell their own products, do so with an uncanny sense of hype. After awhile they all look the same because the red font color and font size 26 is thrown right in front of you face that you can't miss it. As to why I was completely thrown for a loop when I clicked on an affiliate link to reach Holly's page.As I continued to read I realized that she was different than most, giving you a little insight of what revolved around her whether it was her son, moving to Thailand, helping children in orphanages, working in journalism, photography, and all this was before even discussing anything about her book.I was drawn to the fact after reading the first paragraph or two I felt as if I knew her on a m

uch a way that it gets the attention of the searcher. This may mean changing ad copy slightly from one keyword phrase to the next. Try to put yourself in the position of the person doing the search.

6) We bid on the keywords that we're targeting with the ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running the above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do the math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very slightly). Knowing this is a huge advantage.

Can you find more visitors to your site for $0.20, $0.30 or even $0.40? Of course you can, and it will still be profitable! Obviously, the less you spend on advertising, the more you keep. But if you could find a source of automatic traffic that you knew was profitable, wouldn't you buy as much as you could find?

This is exciting stuff! PPC traffic can work for you. Yes, there's a little bit of a learning curve, but that's true with anything new that you do.

Here's a list of PPC Search Engines that you should consider starting with:

Google AdWords (http://www.adwords.google.com)
Overture (http://www.overture.com)
FindWhat (http://www.findwhat.com)
Enhance Interactive (http://www.enhance.com)
GoClick (http://www.goclick.com)
7Search (http://www.7search.com)
Kanoodle (http://www.kanoodle.com)
ePilot (http://www.ePilot.com)
Search123 (http://www.search123.com)
SearchFeed Interactive (http://www.searchfeed.com)
eSpotting (http://www.espotting.com)
Xuppa (http://www.xuppa.com)

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

In part 2 of this series, we'll continue our thoughts on "(1) Buy it" - traffic that is.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/83463/addyou-Traffic-Generation--The-Number-One-Skill-That-Will-Generate-Cash-Flow-Part-1-of-3.html">Traffic Generation: The Number One Skill That Will Generate Cash Flow (Part 1 of 3)</a>

BB link (for phorums):
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Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.

Are the Yellow Pages a dying media? Is the Internet king? Not so, says attorney Ben Glass.

Let us start with what Butterfly marketing really is. Butterfly marketing is a relatively new strategy of marketing that is getting a lot of buzz. It has products some absolutely HUGE results for internet marketers and it seems to be one of the best and least known methods of promotion.

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Add You - Traffic Generation: The Number One Skill That Will Generate Cash Flow (Part 1 of 3)

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