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Add You - Traffic Exchanges: Why You Should Stear Clear
Have you ever wondered why one web site (maybe yours) is buried deep in the search rankings for a particular keyword, while another site (your competitor's) is at the top? Both sites may have similar content and even similar metatags, but one is number one and the other is number 131.The answer to this disparity may lie in a factor known as link popularity. When search engines determine rankings, many things are taken into consideration and one of them is how many sites are linked to your site. Search engines such as Google give much importance to both the quantity a
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange "industry" becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the networ
The first time I learned of the word c-o-l-l-a-b-o-r-a-t-i-o-n, was probably around…uh…I don’t know, maybe around the age of eight. My teacher had a tough time explaining its concept to me during a science project, “Kevin, collaboration is not making your partner do all the work while you tie his shoelaces to the chair! To the back of the lab!” How was I to know what collaboration meant then? But true to form, I got the hang of its meaning and put the musician’s mantra of “Practise, Practise, Practise” to its limit but getting the smartest kid in the class
While I usually prefer to focus on positive subjects for my articles, the merry-go-round of the traffic exchange "industry" is something I feel I have a duty to warn you of. If you're new to marketing your business online then you've been doing some searches here and there, trying to find ways of "getting out there".
You've discovered that there's a million and one different websites making fantastic claims and promising the earth! Whilst most traffic exchanges don't claim to be able to make you a millionaire, they do claim to be able to send you untold numbers of "hot prospects". This is what I have a problem with - the quality of the traffic is almost always very poor.
No doubt you've discovered a few of these traffic exchanges yourself. Why don't they work?
The giveaway is in the name but first a little history will help you understand the context in which traffic exchanges have come to exist. Back in the primordial days of the internet, at least as long ago as 2001, the first traffic exchange was born. It was a beautiful concept and it worked very well. Users signed up and agreed to view or "surf" other members' pages. As the user surfed, so credits built up which were used to display the users site across the network.
Because this concept was new, it worked fantastically well. It was a great way to get traffic to your new site. Then, inevitably, the business model was copied. The traffic exchange "industry" was now upon us. There seemed to be a new exchange being released every week. Different exchanges had different surf/display ratios. All the same people joined all the same exchanges.
Let's jump right back into the present. With a little research, it won't take you long to find out that these days it's the search engines driving more than 80% of the traffic on the internet. The only people using traffic exchanges are new webmasters and people trying to find a free way of promoting their website.
Look at this user base for a minute.
No-one is interested in what you have to sell. All they care about (just like you) is getting traffic to their own website. People who still insist on using the exchanges have devised ways of surfing more than 15 exchanges simultaneously, never spending more than a second or two on one site. This all adds up to nobody really seeing your page and equates to a very poor return on your investment - that investment being time, your most precious commodity.
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange "industry" becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the networ
Each time you or one of your work crews cruises down the road, people see the vehicle. It is logo’ed and that advertising is there to be noticed. If you cut some one off, believe me they will know who did it. They’ll tell their friends and you’ll be sorry. If you see a lady trying to pull out into bumper-to-bumper traffic, let her cut in. If you see a mom in her minivan with kids at a traffic signal, be courteous. Signal her with a pleasant hand motion to ‘please go ahead of me.’ Mouth the words also and as they pass salute her and wave at the kids or flash your head light
No doubt you've discovered a few of these traffic exchanges yourself. Why don't they work?
The giveaway is in the name but first a little history will help you understand the context in which traffic exchanges have come to exist. Back in the primordial days of the internet, at least as long ago as 2001, the first traffic exchange was born. It was a beautiful concept and it worked very well. Users signed up and agreed to view or "surf" other members' pages. As the user surfed, so credits built up which were used to display the users site across the network.
Because this concept was new, it worked fantastically well. It was a great way to get traffic to your new site. Then, inevitably, the business model was copied. The traffic exchange "industry" was now upon us. There seemed to be a new exchange being released every week. Different exchanges had different surf/display ratios. All the same people joined all the same exchanges.
Let's jump right back into the present. With a little research, it won't take you long to find out that these days it's the search engines driving more than 80% of the traffic on the internet. The only people using traffic exchanges are new webmasters and people trying to find a free way of promoting their website.
Look at this user base for a minute.
No-one is interested in what you have to sell. All they care about (just like you) is getting traffic to their own website. People who still insist on using the exchanges have devised ways of surfing more than 15 exchanges simultaneously, never spending more than a second or two on one site. This all adds up to nobody really seeing your page and equates to a very poor return on your investment - that investment being time, your most precious commodity.
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange "industry" becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the networ
When talking about a small business for sale, it is very important to understand the buyer and to create a customer through this understanding. This is called a buyer behavior study. The time and effort spent on this relatively new discipline have been of enormous magnitude. And every buyer-study has unfolded some new dimension of this discipline. The subject has been approached and analyzed from different angles and under different premises.What motivates the buyer? What induces him to buy? Why does he buy a specific brand from a particular shop? Why does he shift h
Because this concept was new, it worked fantastically well. It was a great way to get traffic to your new site. Then, inevitably, the business model was copied. The traffic exchange "industry" was now upon us. There seemed to be a new exchange being released every week. Different exchanges had different surf/display ratios. All the same people joined all the same exchanges.
Let's jump right back into the present. With a little research, it won't take you long to find out that these days it's the search engines driving more than 80% of the traffic on the internet. The only people using traffic exchanges are new webmasters and people trying to find a free way of promoting their website.
Look at this user base for a minute.
No-one is interested in what you have to sell. All they care about (just like you) is getting traffic to their own website. People who still insist on using the exchanges have devised ways of surfing more than 15 exchanges simultaneously, never spending more than a second or two on one site. This all adds up to nobody really seeing your page and equates to a very poor return on your investment - that investment being time, your most precious commodity.
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange "industry" becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the networ
Making money from google adsense may seem a problem for many webmasters. it is not just a simple case of building a website, then applying for google adsense then sitting back waiting for the cash to roll in. If you are lucky enough to have a domain name that 1000's of people are typing into their browser each day, then, yes, you can make money from adsense with little work. But as many of the searchable domain names are gone, making money from google adsense now becomes a bit of a challange. You need a good website, this is true, but you will also need alot more. 1.
Look at this user base for a minute.
No-one is interested in what you have to sell. All they care about (just like you) is getting traffic to their own website. People who still insist on using the exchanges have devised ways of surfing more than 15 exchanges simultaneously, never spending more than a second or two on one site. This all adds up to nobody really seeing your page and equates to a very poor return on your investment - that investment being time, your most precious commodity.
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange "industry" becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the networ
There is room in the economy of any city or town for the small home based business. These businesses have a definite place and play a roll like any big business does. There are so many gaps that these small businesses can fill and they often render a better customer service than most large companies have the time to do. Many of these small businessmen employ people who would otherwise have been unemployed.Plan your business well before you start it and think big. Have belief in your product or service you wish to render and plan how you intend expanding your busi
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange "industry" becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the network, there is always going to be the potential to design a piece of software that can cheat the system. These "bots" are available to buy if you look around.
Enough robots can effectively make a traffic exchange completely useless and they regularly do. No matter how much "cheat protection" the exchange owner implements, some savvy coder will always find a way around it. It's quite probable that the only winners in the traffic exchange game are the people running the robots - they get tons of free traffic! A clever exchange owner can also carve a living out it, if they try really hard.
So I have some very good reasons to warn you against using the traffic exchange and first hand experience of this industry too (I experimented with the exchanges for way too long). If you're new to this internet marketing thing then please take my advice - don't waste your time.
Concentrate on search engine optimisation. Concentrate on giving something of value away for nothing if you can. This has the effect of getting other people to link to your site since you are providing a resource. Links into your site raise your popularity. In my book I show you some great software programs available which will help you build a web property that is really worth something. That's where the fun begins.
In my opinion you must forget about traffic exchanges. Stop click - click - clicking and start - link - link - linking.
To your success!
Riley.
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