2. Write and submit for the market you are targeting.

I know. This one sounds obvious, but you'd be surprised at the number of internet marketing articles I get on my health site, or articles I get on Eastern religion on my Christian site.

Although there is nothing fundamentally wrong with the articles themselves, they have nothin

As someone who uses articles to promote my business interests, I'd like to offer my best tips for writing and promoting articles so that they get you the result you want, which is more traffic and sales.

1. The purpose of writing an article, other than to get traffic and sales to your site, is to establish your expertise. You are offering your potential customer value he/she can't get anywhere else.

You are branding yourself as an expert. By branding yourself as an expert in your topic, you raise the credibility of your offering and others are more likely to buy from you.

Where most get into trouble here is writing an article on one topic and advertising a totally unrelated topic in the resource box.

For example, you write an article on internet marketing. However, when the reader gets to the resource box, you're advertising a balding cure. Your resource box has just been wasted. Readers won't click through.

The reason why is that you have nothing else left to offer them on the topic of internet marketing.

When creating your resource box, remember, this is your opportunity to advertise your products and services. Give the reader a reason to click through.

2. Write and submit for the market you are targeting.

I know. This one sounds obvious, but you'd be surprised at the number of internet marketing articles I get on my health site, or articles I get on Eastern religion on my Christian site.

Although there is nothing fundamentally wrong with the articles themselves, they have nothing

1. The purpose of writing an article, other than to get traffic and sales to your site, is to establish your expertise. You are offering your potential customer value he/she can't get anywhere else.

You are branding yourself as an expert. By branding yourself as an expert in your topic, you raise the credibility of your offering and others are more likely to buy from you.

Where most get into trouble here is writing an article on one topic and advertising a totally unrelated topic in the resource box.

For example, you write an article on internet marketing. However, when the reader gets to the resource box, you're advertising a balding cure. Your resource box has just been wasted. Readers won't click through.

The reason why is that you have nothing else left to offer them on the topic of internet marketing.

When creating your resource box, remember, this is your opportunity to advertise your products and services. Give the reader a reason to click through.

2. Write and submit for the market you are targeting.

I know. This one sounds obvious, but you'd be surprised at the number of internet marketing articles I get on my health site, or articles I get on Eastern religion on my Christian site.

Although there is nothing fundamentally wrong with the articles themselves, they have nothin

Where most get into trouble here is writing an article on one topic and advertising a totally unrelated topic in the resource box.

For example, you write an article on internet marketing. However, when the reader gets to the resource box, you're advertising a balding cure. Your resource box has just been wasted. Readers won't click through.

The reason why is that you have nothing else left to offer them on the topic of internet marketing.

When creating your resource box, remember, this is your opportunity to advertise your products and services. Give the reader a reason to click through.

2. Write and submit for the market you are targeting.

I know. This one sounds obvious, but you'd be surprised at the number of internet marketing articles I get on my health site, or articles I get on Eastern religion on my Christian site.

Although there is nothing fundamentally wrong with the articles themselves, they have nothin

The reason why is that you have nothing else left to offer them on the topic of internet marketing.

When creating your resource box, remember, this is your opportunity to advertise your products and services. Give the reader a reason to click through.

2. Write and submit for the market you are targeting.

I know. This one sounds obvious, but you'd be surprised at the number of internet marketing articles I get on my health site, or articles I get on Eastern religion on my Christian site.

Although there is nothing fundamentally wrong with the articles themselves, they have nothin

2. Write and submit for the market you are targeting.

I know. This one sounds obvious, but you'd be surprised at the number of internet marketing articles I get on my health site, or articles I get on Eastern religion on my Christian site.

Although there is nothing fundamentally wrong with the articles themselves, they have nothing to do with the topic I am promoting.

In one of his books, marketer Jay Abraham mentions the bank robber Willie Sutton. When Sutton was asked why he robbed banks, he said, "Because that's where the money is".

Good advice. Go where the money is. Post your articles where your readers are. Besides, if you post them on unrelated sites, you just irritate the site owner. When you finally do post content the site owner can use, he/she will probably delete it because you've lost credibility.

3. Use short words, short sentences, and short paragraphs.

Writer Ernest Hemingway gave this advice when he worked for the "Kansas City Star".

However, when writing for the internet, it's even better advice.

Readers read 25 percent slower when reading on a computer screen. It doesn't take long for your eyes to get tired. Think about your reader.

All of those long paragraphs might make you think that your writing is impressive because you can string lots of sentences together, but your reader will click away because it's not worth the effort to read text that's all crammed together.

Use good grammar and correct spelling.

One of my authors submitted an article the other day on article promotion. He spelled article artical. Mistakes like this one can hurt your credibility.

Another issue you should consider is acronyms. Acronyms are abbreviations th