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Add You - Traffic Generation Tactics!
There are many people searching the internet for that one program that will enable them to make money online. Many have lost their money in worthless scams, many have lost their money in programs whose jargon was too difficult to understand. People need to be able to recognize a program worthy of their time and money.What’s important is the fact that you need basic fundamentals to become successful at making money online. Most online training courses are not complete or their language is not for the layperson. Computer jargon can be difficult to master. Once you figure out what they’re trying to say, then you have to piece it all together to start making money online.The majority of the people searching for ways to make money online fall in the newbie category. Online training courses should step up and effectively describe the fundamentals in extreme detail. Hands on projects should be included to teach the different strategies, such as exploring for niche products or how to generate a keyword list. Reading about it is one thing, but actually doing it and understanding what you just did is another. The course should also be affordable so more people can partake in a training that could one day give them the lifestyle they have always dreamed of.The fundamentals you need to learn include finding top niche products, how to generate traffic, affiliate marketing, creating your own website, types of hosting, blogging, importance of keywords, creating your own product, content, search engines, PPC advertising, article writing. There is a ton of information out there that can be overwhelming and cause people to be confused and not know where to start. The key to remember is to start out slow. Start by using free methods until you start generating a profit. Once
TACTIC #6:
Encourage people to "get busy" with your site with interactive traffic generators
One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.
As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.
You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.
Offer fun or helpful interactive tools that relate to the purpose of your site. For example:
If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.
If you sell scuba gear or sailing goods, li
The purpose of the Delivery phase to design, develop, test, implement and hand over the solution identified in Phase 2, the Feasibility Study Phase.Key Players - The key players within the Delivery Phase are:the Business Sponsor who is responsible for providing overall direction of the project and for ensuring that periodic reviews or health checks are performed; the Sponsor's Representative who is responsible for representing the Business Sponsor on day-to-day matters and issues; the Project Manager who is responsible for managing this phase of the project, including controlling, monitoring, reviewing and reporting; the Stakeholders who are responsible for confirming the correct interpretation of the Users’ requirements; Process Description & Recommendations The Project Manager must:Create and continuously update the Project Management Plan;Implement best-practice project controls;Continuously monitor and control the project;Continuously review the project deliverables; The Business Sponsor should ensure that towards the end of each Stage, or at least every 3 months, a review or health check is performed to: Confirm that the project remains in accordance with the corporate business objectives, and that it continues to meet a real business need; Check performance against previously agreed success criteria; Confirm that forecasts of benefits to be delivered remain valid;
The good news is, there are lots of ways to effectively advertise your site online and drive tons of "qualified" traffic to your site -- for free! ("Qualified" traffic consists of people who belong to your target niche market and are most likely to buy the products or services you offer -- THESE are the people you want coming to your site!)
TACTIC #10:
Use viral marketing strategies to "infect" people with the desire to learn more about your product!
These days, viral marketing messages are spreading through the Web like wildfire. Viral marketing is any type of advertising that is "self-perpetuating," compelling people to share it with others so that it spreads through a community like a virus -- but a good one!
Hotmail.com is a textbook example of viral marketing on the Internet. Hotmail was one of the first free e-mail services on the Web. In its first one and a half years, Hotmail managed to sign up an incredible 12 million subscribers! How did it accomplish this? Simple: At the end of every e-mail, Hotmail included the following message: "Get your private, free e-mail at http://www.hotmail.com," encouraging everyone who received an e-mail to sign up for the free service themselves.
Large companies use viral marketing messages to perpetuate awareness of their brand, often by creating humorous videos or animation clips that people send to their friends for a laugh. Some smaller companies have also used this strategy successfully. An example is "Homestar Runner," a small business that's created a set of cartoon characters and animated shorts that circulate around the Web, encouraging people to visit the main site and buy the company's merchandise.
If you like to play around with video or animation, you might think about adopting this strategy to generate interest in your own product. Just keep in mind that it can be very difficult to determine the exact return on investment for viral marketing campaigns, since it's impossible to keep track of where the ad goes. This type of viral marketing is good for generating interest in your site and products, but it doesn't always translate into immediate sales.
TACTIC #9:
Use online business networking communities to hook up with other entrepreneurs for link swaps and joint marketing ventures
Business networking communities are springing up all over the Web. They're similar to dating or social networking sites, but are used by entrepreneurs to find other businesspeople with whom they can establish mutually beneficial business relationships.
Sites like these can offer great opportunities for entrepreneurs to set up joint marketing ventures with like-minded businesses, or simply to find link-swap partners who can help drive more traffic to their sites. (We'll be looking at link swapping in greater detail later on, in case you're not familiar with this effective traffic generation tactic).
Business networking communities can also help generate traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.
If you decide to join a networking community, be sure to partner with people whose business is complementary to your own. Their site has to attract visitors who are likely to become your customers as well -- for example, it probably won't do you any good to have your all-vegetarian tofu burgers featured on a Cattle Rancher's Association site!
Here are some business networking communities you may want to check out:
Ryze
LinkedIn
AlwaysOn
Spoke
TACTIC #8:
Become a recognized "name" in your niche market by participating in newsgroups, discussion forums, or blogging networks
A great way to establish an online identity and develop relationships with your potential customer base is by taking part in newsgroups and discussion forums or starting up a blog related to your niche market. These tools can really help you communicate directly with your niche market and discover what their wants and needs are.
For example, if you sell special mountain biking shoes, spend some time hanging out in mountain biking forums -- that's where your target market's going to be! Or you could start your own blog in which you describe your latest mountain biking adventures -- complete with attention-grabbing photos, of course! You could even combine the two tactics and generate interest in your blog by mentioning it in forums and newsgroups.
However, most newsgroups, blog networks, and discussion forums do NOT allow people to blatantly advertise in them! If you want to generate traffic through these sites, the best way to do it is to offer friendly, useful advice to people who express a need for something, and then include a subtle link to your business site at the end of all your messages. If people like what you say, they may decide to visit your site and check out your products or services.
Taking part in newsgroups, forums and blogs can be very time-consuming, but can still be a great way to establish a name for yourself in your niche market.
TACTIC #7:
Get your visitors to tell their friends about you!
A good way to drive visitors to your site is to ask your existing customer base to do it for you!
There are lots of sites that offer free "tell-a-friend" buttons you can place directly on your site, in order to encourage your visitors to send e-mails to their friends telling them about your site.
If your site offers a free opt-in newsletter, contest, quiz, or "tip of the day" -- in other words, any information that people will want to share because it's fun, valuable, or exciting -- include a "send to a friend" button in that feature as well. It's a great way to get the word out about your site to as many people as possible -- and there is nothing more powerful than a personal recommendation from a friend or colleague.
TACTIC #6:
Encourage people to "get busy" with your site with interactive traffic generators
One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.
As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.
You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.
Offer fun or helpful interactive tools that relate to the purpose of your site. For example:
If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.
If you sell scuba gear or sailing goods, lin
Today's so-called reality shows are too staged for my taste. Their contrived situations and semi-scripted actions actually render them somewhat less than real.For unvarnished reality, try listening to a police scanner. You'll hear real cops answering real crime calls. You'll hear police officers as they head into potentially dangerous situations. You'll hear police dispatchers as they try to keep up with everything from fender benders to shootings--all in a standard night's work for many police departments.When the first police scanners came out, my mother bought one so she could hear what was happening in her city, and especially to hear if anything bad was being reported in her own neighborhood.I remember coming in late at night from a date to find her sitting at the kitchen table with the scanner going. Naturally, she had been worrying about where I was and listening to hear if there had been any wrecks.When my brother became a policeman, my mother really had something to worry about--and an excuse to listen to the police radio day in and day out.Police scanners are not just for professional worriers, though. Many people listen to them as a hobby. Newspaper, radio and TV reporters listen to them in order to get the first word of a major crime or accident so they can get to the scene quickly.Nowadays, you don't even need a police scanner to hear police calls in many cities. There are hundreds of live police radio feeds being streamed over the Internet. There are also fire department radio feeds as well. All you do is click a link for the city of your choice and start listening.Tonight, I listened for about an hour to the live police feed from my hometown, a medium-sized city with a normal share of crime and other human conflict. D
If you like to play around with video or animation, you might think about adopting this strategy to generate interest in your own product. Just keep in mind that it can be very difficult to determine the exact return on investment for viral marketing campaigns, since it's impossible to keep track of where the ad goes. This type of viral marketing is good for generating interest in your site and products, but it doesn't always translate into immediate sales.
TACTIC #9:
Use online business networking communities to hook up with other entrepreneurs for link swaps and joint marketing ventures
Business networking communities are springing up all over the Web. They're similar to dating or social networking sites, but are used by entrepreneurs to find other businesspeople with whom they can establish mutually beneficial business relationships.
Sites like these can offer great opportunities for entrepreneurs to set up joint marketing ventures with like-minded businesses, or simply to find link-swap partners who can help drive more traffic to their sites. (We'll be looking at link swapping in greater detail later on, in case you're not familiar with this effective traffic generation tactic).
Business networking communities can also help generate traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.
If you decide to join a networking community, be sure to partner with people whose business is complementary to your own. Their site has to attract visitors who are likely to become your customers as well -- for example, it probably won't do you any good to have your all-vegetarian tofu burgers featured on a Cattle Rancher's Association site!
Here are some business networking communities you may want to check out:
Ryze
LinkedIn
AlwaysOn
Spoke
TACTIC #8:
Become a recognized "name" in your niche market by participating in newsgroups, discussion forums, or blogging networks
A great way to establish an online identity and develop relationships with your potential customer base is by taking part in newsgroups and discussion forums or starting up a blog related to your niche market. These tools can really help you communicate directly with your niche market and discover what their wants and needs are.
For example, if you sell special mountain biking shoes, spend some time hanging out in mountain biking forums -- that's where your target market's going to be! Or you could start your own blog in which you describe your latest mountain biking adventures -- complete with attention-grabbing photos, of course! You could even combine the two tactics and generate interest in your blog by mentioning it in forums and newsgroups.
However, most newsgroups, blog networks, and discussion forums do NOT allow people to blatantly advertise in them! If you want to generate traffic through these sites, the best way to do it is to offer friendly, useful advice to people who express a need for something, and then include a subtle link to your business site at the end of all your messages. If people like what you say, they may decide to visit your site and check out your products or services.
Taking part in newsgroups, forums and blogs can be very time-consuming, but can still be a great way to establish a name for yourself in your niche market.
TACTIC #7:
Get your visitors to tell their friends about you!
A good way to drive visitors to your site is to ask your existing customer base to do it for you!
There are lots of sites that offer free "tell-a-friend" buttons you can place directly on your site, in order to encourage your visitors to send e-mails to their friends telling them about your site.
If your site offers a free opt-in newsletter, contest, quiz, or "tip of the day" -- in other words, any information that people will want to share because it's fun, valuable, or exciting -- include a "send to a friend" button in that feature as well. It's a great way to get the word out about your site to as many people as possible -- and there is nothing more powerful than a personal recommendation from a friend or colleague.
TACTIC #6:
Encourage people to "get busy" with your site with interactive traffic generators
One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.
As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.
You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.
Offer fun or helpful interactive tools that relate to the purpose of your site. For example:
If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.
If you sell scuba gear or sailing goods, li
A lot of small business overlook the IRC Section 44 small business disabled access credit.Essentially Section 44 provides a credit for up to one half of the costs to comply with the Americans with Disabilities Act (ADA). The maximum annual credit cannot exceed $5,000 and the costs must exceed $250. Businesses that have revenues of under $1 million or under 30 full time employees qualify for this tax credit. Most costs to purchase equipment or devices and to create or modify personal or real property are eligible for this credit if (1) they are reasonably necessary to comply with the ADA and (2) the primary purpose of complying with the ADA.The Fifth Circuit Court of Appeals recently addressed Section 44 in Arevalo v. Commissioner. The Arevalo case provides an example of when taxpayers should not try to qualify for the Section 44 tax credit and it shows how the IRS approaches these tax credits.Arevalo was yet another individual taxpayer who “invested” payphones with Alpha Telecom. Alpha Telecom purports to “sell” payphones as “business opportunities” and at the same time, if the “business owner” agrees, Alpha Telecom essentially manages and operates the payphones for the “business owner.” The courts have held that these transactions are “investments,” and not “businesses.”Arevalo had claimed a Section 44 tax credit on his personal 2001 tax return because, apparently, the Alpha Telecom payphones were modified to be ADA compliant. The US Tax Court and the Fifth Circuit (just like the Sixth Circuit did with a different taxpayer) held that Arevalo was not entitled to the Section 44 tax credit.In reaching this determination, the court held that (1) Arevalo could not show how funds were expended to make the payphones ADA compliant, because Alpha Telecom, apparentl
Business networking communities can also help generate traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.
If you decide to join a networking community, be sure to partner with people whose business is complementary to your own. Their site has to attract visitors who are likely to become your customers as well -- for example, it probably won't do you any good to have your all-vegetarian tofu burgers featured on a Cattle Rancher's Association site!
Here are some business networking communities you may want to check out:
Ryze
LinkedIn
AlwaysOn
Spoke
TACTIC #8:
Become a recognized "name" in your niche market by participating in newsgroups, discussion forums, or blogging networks
A great way to establish an online identity and develop relationships with your potential customer base is by taking part in newsgroups and discussion forums or starting up a blog related to your niche market. These tools can really help you communicate directly with your niche market and discover what their wants and needs are.
For example, if you sell special mountain biking shoes, spend some time hanging out in mountain biking forums -- that's where your target market's going to be! Or you could start your own blog in which you describe your latest mountain biking adventures -- complete with attention-grabbing photos, of course! You could even combine the two tactics and generate interest in your blog by mentioning it in forums and newsgroups.
However, most newsgroups, blog networks, and discussion forums do NOT allow people to blatantly advertise in them! If you want to generate traffic through these sites, the best way to do it is to offer friendly, useful advice to people who express a need for something, and then include a subtle link to your business site at the end of all your messages. If people like what you say, they may decide to visit your site and check out your products or services.
Taking part in newsgroups, forums and blogs can be very time-consuming, but can still be a great way to establish a name for yourself in your niche market.
TACTIC #7:
Get your visitors to tell their friends about you!
A good way to drive visitors to your site is to ask your existing customer base to do it for you!
There are lots of sites that offer free "tell-a-friend" buttons you can place directly on your site, in order to encourage your visitors to send e-mails to their friends telling them about your site.
If your site offers a free opt-in newsletter, contest, quiz, or "tip of the day" -- in other words, any information that people will want to share because it's fun, valuable, or exciting -- include a "send to a friend" button in that feature as well. It's a great way to get the word out about your site to as many people as possible -- and there is nothing more powerful than a personal recommendation from a friend or colleague.
TACTIC #6:
Encourage people to "get busy" with your site with interactive traffic generators
One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.
As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.
You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.
Offer fun or helpful interactive tools that relate to the purpose of your site. For example:
If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.
If you sell scuba gear or sailing goods, li
The company is created in order to generate profit. Four factors influence company’s performance and well being- time, human, money and substance. In this article I will discuss each one of four in more details.Human resource has four functions that deal with human. There are staffing function, training and developing function, motivation function and maintenance function. All the functions are essential for the business to survive, however, I think motivation is the most important function of all. The word "motivation" is often used to describe certain sorts of behaviour. A student who studies hard and tries for top grades may be described as being highly motivated. Such statements imply that motivation has a major influence on our behaviour but they don't really tell us how. The concept of motivation is that "something that prompts person to act in a certain way". Also according to the researcher, Davidman, motivation can be defined as a concept used to describe the factors within an individual, which prompt, maintain and channel behaviour towards a goal.The reason I think motivation is most important factor in human resource management is because I conceive that the supreme goal of human resource management is that to retain employees' motivation high. This is the way to make the most of human resource that is limited. Because people must have motivation when they start doing things. For example, when people feel good or enjoy doing something, this will become motivation. It is the same in business situation. Satisfied and enjoyable job becomes motivation for employees. Moreover, high motivation influences a team. Even though there are many superior workers in a team, it could be meaningless when their motivation is low. Therefore, motivation is sign
However, most newsgroups, blog networks, and discussion forums do NOT allow people to blatantly advertise in them! If you want to generate traffic through these sites, the best way to do it is to offer friendly, useful advice to people who express a need for something, and then include a subtle link to your business site at the end of all your messages. If people like what you say, they may decide to visit your site and check out your products or services.
Taking part in newsgroups, forums and blogs can be very time-consuming, but can still be a great way to establish a name for yourself in your niche market.
TACTIC #7:
Get your visitors to tell their friends about you!
A good way to drive visitors to your site is to ask your existing customer base to do it for you!
There are lots of sites that offer free "tell-a-friend" buttons you can place directly on your site, in order to encourage your visitors to send e-mails to their friends telling them about your site.
If your site offers a free opt-in newsletter, contest, quiz, or "tip of the day" -- in other words, any information that people will want to share because it's fun, valuable, or exciting -- include a "send to a friend" button in that feature as well. It's a great way to get the word out about your site to as many people as possible -- and there is nothing more powerful than a personal recommendation from a friend or colleague.
TACTIC #6:
Encourage people to "get busy" with your site with interactive traffic generators
One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.
As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.
You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.
Offer fun or helpful interactive tools that relate to the purpose of your site. For example:
If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.
If you sell scuba gear or sailing goods, li
Frankly, given the legal and regulatory requirements involved in attempting to collect a debt, it makes as much sense to do it yourself as it does to try to remove your own appendix. A collection agency is, on the whole, much cheaper than a doctors - and lawyers. Do yourself a favor and let a professional collection agency handle this complex matter for you.It is an unfortunate fact that the collections industry is not regulated much by the government. Absolutely anybody can set themselves up with an "office" and call themselves a collection agency. You don't have to be certified or accredited by anybody.You don't need any kind of special degrees or anything like that to start a collection agency. So, while there are plenty of reputable, ethical collection agencies out there, are also plenty of con artists. It's a case of buyer very much beware.Beyond making sure the collection agency is credible, you'll need to make sure they are right for your business. Each collection agency may have different specialties and, even if they don't, they might not have the specialized knowledge required to collect in your industry. A collection agency working in medical collections must be familiar with medical terminology and insurance requirements. Make sure the collection agency has the skills and knowledge needed to successfully collect on your particular type of account.You will also have to consider the fact that the collection agency will have to be paid for their services. A collection agency usually charges you a percentage of the money they collect on your behalf; currently the industry standards range from 25% to50%, depending on the dollar amount of the account, the age of the account, how much overall business the collection agency gets (or expects to get) from you in
TACTIC #6:
Encourage people to "get busy" with your site with interactive traffic generators
One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.
As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.
You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.
Offer fun or helpful interactive tools that relate to the purpose of your site. For example:
If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.
If you sell scuba gear or sailing goods, link to current tide and weather information.
If you sell books on philosophy or self-improvement, include IQ tests or quizzes that determine personality types.
This strategy tends to be better for getting repeat traffic than for attracting new visitors, but if you include a "tell-a-friend" button with your interactive traffic generator, you may prompt visitors to share the news about your site with others -- and get them to drive new traffic to your site for you!
TACTIC #5:
Increase your site's exposure by swapping links with other sites
If you want your site to be seen by as many potential customers as possible, try to get it mentioned on sites they're likely to visit. You want to find sites that are related to yours, but not competing with it.
For example, if you sell ski goggles, try to get your product mentioned on alpine tourism sites, sites that sell skis, boots and poles, and sites that sell winter clothing -- but not on other sites that sell ski goggles!
A great way to get your site mentioned on other sites is to contact those sites directly and offer to "link swap" with them. Tell them you'll put a link to their site on your site if they'll do the same for you. Not only will this generate a lot of increased exposure for your site -- it can also boost your ranking with the search engines.
Search the Web for sites that cater to your niche market -- AND that get a lot of traffic! If you own a souvenir shop, for example, see if you can get your site listed on local hotel and restaurant sites, as well as other travel and hospitality sites tourists are likely to visit.
TACTIC #4:
Get the message out about your site by giving away free content
One of the best ways to make sure your site gets mentioned on other sites is to offer them valuable free content.
Many online business owners are happy to get quality information to put on their site or in their opt-in newsletters so offer them some of the regularly updated content you've posted on your own site (as suggested in Traffic Generation Tactic #6). By providing other site owners with free articles, product reviews, or advice columns, you'll be doing them a favor -- as well as increasing the exposure of your own site!
Try to get your content published on popular web sites or in newsletters that have huge mailing lists. Before you offer your content, do a little research to discover how much traffic the site gets, and how many people subscribe to the site's opt-in newsletter. Try to find out which sites are the "hot spots" in your niche market -- THAT'S where you want your articles to be published!
IMPORTANT NOTE: Remember, this tactic will ONLY work if you include your contact info and a link to your site at the end of every article! That'll make it easy for people to visit your site and learn more about the products or services you sell -- so make sure that every site or e-zine that publishes your content includes this contact info and link.
TACTIC #3:
Be one of the first sites people see listed when they search your keywords in the free search engines
The free search engines such as Google, Yahoo!, and MSN are still one of the most effective ways to get the word out about your site. There are lots of different techniques you can use to ensure you get a good ranking with the free search engines. For example, you can...
Submit your site to the free search engines and online directories Optimize your web site so that it's easily indexed by search engine spiders Pay close attention to your keyword inclusion and placement Create content-rich "information pages" to direct traffic to your site ... And these are just a few tactics that will help you improve your search engine ranking! You can spend the time needed to do all this work yourself, or you can use software that will do the job for you, such as WebPosition Gold.
TACTIC #2:
Use e-mail promotions to present your visitors with offers they CAN'T refuse!
Yes, it's true: E-mail promotions are one of the top two ways to attract qualified traffic to your site. If you have list of customer or subscriber e-mail addresses, then you're set!
People who have visited your site and signed up for your newsletter (or a contest or survey) are far more likely to buy than someone who has never heard of your site before. It's essential that you stay in touch with these people!
Encourage visitors to frequently return to your site by e-mailing them attractive promotional offers, such as e-coupons or discounts on new products you're offering... notification of a sale or a contest you're running... even free services or products you've decided to give away to a limited number of people!
TACTIC #1
Build an army of affiliates to drive TONS of traffic to your site for you!
Without a doubt, an affiliate program is the BEST way to increase your site's exposure! You can get your affiliates to drive qualified traffic to your site using all the techniques we've mentioned so far, as well as other effective advertising techniques that require an initial investment.
You can literally get your affiliates to do ALL your marketing for you! In fact, one of our most successful clients doesn't spend ANY time optimizing his site for the free search engines -- he lets his affiliates do it for him! Many of them go to great lengths to make sure their sites are highly ranked -- and because they all link to his site, they boost his search engine ranking as well!
And the best thing about affiliate programs is that you don't pay your affiliates a dime for all the work they do unless they help you make a sale! It really is a win-win proposition:The more sales your affiliates help you make, the more money they earn as well.
Final thoughts
In order to maximize your site's exposure, it's best to use a combination of the tactics listed above. For example, if you're sending out an e-mail promotion, you may want to include a "tell-a-friend" option in the e-mail so that the people on your mailing
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