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Add You - Branding Junk Removal - He Did It, Can You?
When it comes to manning your company, you should aim to know absolutely everything that goes in and out of it. From how much profit the company makes monthly to employee satisfaction. And because it is the company’s duty to know as much as possible, an employee performance appraisal is highly recommended to be done every now and then so that the company will be able
There are a vast array of printers on the market and an even greater array of ink cartridges. As printer manufacturers bring out a new printer they are just as likely to bring out new ink cartridges to go with them.This can cause problems for businesses to keep track of office running costs as there can be a considerable difference in the costs of various ink
Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, “You’ve got to get out there and be loud and proud... You’ve got to stand out. You have got to have a brand that is worth remarking about.”
He learned much about this type of philosophy from the book Purple Cow, written by one of his mentors, Seth Godin.
It’s kind of like Sir Richard Branson’s recent flying superhero-saving nurses publicity stunt to launch Virgin Mobile Canada.
Like Branson, Scudamore takes risks. He and his company want to make sure they get noticed. After all, they’re “building the Fed-Ex of Junk removal.” He does k
So many business leaders and MBA professors say that cutting prices actually hurts profits and it hurts the industry and no one wins. This may be well documented in industries where price competition was not applied correctly or one company started dumping into the market in order to increase market share, but if a company is truly on the ball and has their systems,
He learned much about this type of philosophy from the book Purple Cow, written by one of his mentors, Seth Godin.
It’s kind of like Sir Richard Branson’s recent flying superhero-saving nurses publicity stunt to launch Virgin Mobile Canada.
Like Branson, Scudamore takes risks. He and his company want to make sure they get noticed. After all, they’re “building the Fed-Ex of Junk removal.” He does
Marketing is all about getting exposure for your business. While it’s important to have an overall plan for marketing that includes marketing gifts and giveaways, summer is a good time to suspend a few of the rules and just get out there to have some fun. Seriously. Some serious fun with marketing gifts that take fun seriously.Summer is a prime time for neighb
He learned much about this type of philosophy from the book Purple Cow, written by one of his mentors, Seth Godin.
It’s kind of like Sir Richard Branson’s recent flying superhero-saving nurses publicity stunt to launch Virgin Mobile Canada.
Like Branson, Scudamore takes risks. He and his company want to make sure they get noticed. After all, they’re “building the Fed-Ex of Junk removal.” He does
The journey of lingerie from 'cotte' to trendy intimatewearThe existence of lingerie is as old as the existence of women who wear it. In the middle ages things were easygoing as women wore various corset-like alternatives like the cotte, the bliaunt and the surcot, which move on easily over their dresses and hold the breasts firmly. Wearing underwear/corsets h
It’s kind of like Sir Richard Branson’s recent flying superhero-saving nurses publicity stunt to launch Virgin Mobile Canada.
Like Branson, Scudamore takes risks. He and his company want to make sure they get noticed. After all, they’re “building the Fed-Ex of Junk removal.” He does
“99% of advertising doesn’t sell a thing.”Sounds like something a local real estate agent might say after paying for yet another ad that didn’t produce, right?You might be surprised to learn that the quote actually belongs to David Ogilvy, legendary founder of one of the world’s largest and most successful advertising agencies.Yikes – if a man re
After changing the company name, from Rubbish Boys to 1-800-GOT-JUNK (Scudamore was looking for a more professional name and was inspired by the Got Milk campaign and the 1-800-FLOWER model, where it doesn’t matter where you are in the country, you can call one number), Scudamore knew he would be able to build a brand. It had never been done in the industry.
“Junk removal is not somethi
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