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  • Add You - Branding: You are the Brand

    Brand Aid: How to Sell Yourself
    When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”It is so true. You are always selling. You sell your products, your services, your ideas and most importantly, you sell yourself. No matter what you do for a living, you are a salesperson.So what will help you succeed in this
    sitioned where they are in the public's eye. Are you or your product clearly associated with the solution you seek to provide? What about your product? What
    Making A Good Impression With Business Card and Letterhead
    Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool. In the highly competitive business world today, it is crucial that you show people how you value your business by handling the slightest thing professionally.Choosing The Right Design. It is best if you choose a design t
    What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish their brand, sometimes failing when they attempt to tie a secondary product into the popular brand name. Does anyone even remember A1 chicken sauce?

    The people and companies behind the above brand names are well known. They are established. They have earned the right to be positioned where they are in the public's eye. Are you or your product clearly associated with the solution you seek to provide? What about your product? What a

    The Finite Element Method: A Four-Article Series
    FINITE ELEMENT ANALYSIS: IntroductionFirst in a four-part seriesFinite element analysis (FEA) is a fairly recent discipline crossing the boundaries of mathematics, physics, engineering and computer science. The method has wide application and enjoys extensive utilization in the structural, thermal and fluid analysis areas. The finite element method is comprised of three major phases: (1) pre-processing, in which the analyst develops a finite element mesh to divide the subject geometry into subdom
    g, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish their brand, sometimes failing when they attempt to tie a secondary product into the popular brand name. Does anyone even remember A1 chicken sauce?

    The people and companies behind the above brand names are well known. They are established. They have earned the right to be positioned where they are in the public's eye. Are you or your product clearly associated with the solution you seek to provide? What about your product? What

    A Sustainable Business Network Model for Southern Africa
    IntroductionThe relevance of the Southern African Development Community (SADC) regional integration process emanates in part from the view that there is a trade-off between regional integration and integration with the global economic system. Whilst integration with the global economy could provide the impetus for economic growth, regional integration could provide the required protection from the ills of globalization. This argument is based upon the belief system that regionalism could be used as an instrument to create a new equilibrium that bala
    ies work very hard to establish their brand, sometimes failing when they attempt to tie a secondary product into the popular brand name. Does anyone even remember A1 chicken sauce?

    The people and companies behind the above brand names are well known. They are established. They have earned the right to be positioned where they are in the public's eye. Are you or your product clearly associated with the solution you seek to provide? What about your product? What

    Presentation Folders Can Work Wonders
    The highly competitive surroundings of the business world have instigated the need for a company to boost its corporate branding. Compelling presentation materials are needed to be used as direct mail pieces or hands outs during trade show and conventions.One effective material in building a company’s corporate identity is the presentation folder. The basic use of presentation folder is to carry your direct mail or hand outs. But they posses great marketing potential beyond what they are expected to be. Yes they serve as a package of your company’s bu
    ember A1 chicken sauce?

    The people and companies behind the above brand names are well known. They are established. They have earned the right to be positioned where they are in the public's eye. Are you or your product clearly associated with the solution you seek to provide? What about your product? What

    Four Symptoms Your Small Business Accounting System Doesn't Work
    Every year about this time, I see too many accounting systems that don’t work… QuickBooks and PeachTree and Microsoft Small Business Accounting programs that don’t do what their small business users want or need.Sometimes, people know their accounting systems don’t work. And they don’t care. But, sadly, sometimes, the struggling small business person doesn’t even know his or her system isn’t working until it’s too late. Until the business fails because the owners don’t realize they aren’t making money.Fortunately, perhaps surprisingly, you can
    sitioned where they are in the public's eye. Are you or your product clearly associated with the solution you seek to provide? What about your product? What about your name? How are you positioned in the marketplace? As an entrepreneur, a small businessperson, you have to be ever so keenly aware of every minute detail and opportunity to brand yourself. You need to be the expert. Your product must solve the problem, and the world needs to know about it. Branding therefore, may be the most important marketing challenge you face as your business plan unfolds.

    It's all about public perception. Is Coke the real thing? Does Hershey make the finest chocolate? Does McDonald's offer the best tasting, most nutritious hamburger? Does GM make the finest cars? We have been trained b

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