un perhaps better than any other shape. Ovals are often used in traditional-lookiA logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-lookinlly tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-looki portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-lookization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-lookiun perhaps better than any other shape. Ovals are often used in traditional-looking logos. Triangles, with their angular appearance, can tell a customer that your organization is cutting edge, different, and not run of the mill.

Of course, these meanings are not set in stone. For example, the edges of a square can be softened to look like a child's building block. Circles can be made to have s