Add You - Business

Business Start Ups...Let's Play Ball
Starting a business is like starting your own baseball team. Start-up (Spring training) is when you are doing your research, deciding on a business name, zoning requirements, setting up your business, deciding on what fo

Working With Passion
Last week I attended the annual conference of the North American Simulation and Gaming Association. I have served on the NASAGA Board for the past six years. During that time I have served as the Chair twice and our comp

A logo should be thought of as a living design. As times and styles change, the logo design should keep up. Otherwise, a logo starts to look old and tired - not things you want to portray to your customers. Mild changes can make a big improvement while still helping retain the image your customers have come to recognize and trust. The changes can be simple - think of it as a graphical facelift. Lightening or darkening of colors, slight changes in font type or size, and variation of the overall shape are little things that can make a big difference.

When customers look at your logo, they automatically associate your logo with what it's like to do business with you. A old, tired logo might make customers feel like your business is old and tired too. That's why some mild updates can go a long way. Too many changes can alienate your customers, but smart, subtle updates will help them feel like your business is improving and staying "with it."

Every once in awhile I'll come across a logo that includes several icons, several fonts, taglines, and more. I suspect most of these logos are the result of a CEO not being able to decide the one thing his company stands for. So he throws in everything, hoping his customers will recognize something that appeals to them. But the result is exactly the opposite. These logos are so crowded and complex they are impossible to remember and appeal to no one - except the CEO. The best logos are simple. A single icon and easy-to-read logotype. And

IT Support for Small Businesses - How to Build Your Business Without Breaking the Bank
Building a small business is hard work. In the initial period of most small businesses, one or two people are trying to do everything until the business grows enough to diversify functions and hire assistance. While you

ome to recognize and trust. The changes can be simple - think of it as a graphical facelift. Lightening or darkening of colors, slight changes in font type or size, and variation of the overall shape are little things that can make a big difference.

Questions You Need to Ask When Bidding on Cleaning a Building
When bidding on cleaning a building, walking through the building with the prospective client is an important part of the process. This offers you not only a chance to do a detailed site inspection, but to ask questions

ly associate your logo with what it's like to do business with you. A old, tired logo might make customers feel like your business is old and tired too. That's why some mild updates can go a long way. Too many changes can alienate your customers, but smart, subtle updates will help them feel like your business is improving and staying "with it."

Construction Company Profits - Save Tens-of-Thousands of Dollars INSTANTLY
Two of our recent clients, one construction company with over $100 million in revenue and exceptional personnel, training, and controls in force, and another with under $2 million in revenue without any controls, had the

your business is improving and staying "with it."

Power Teams and Web Support
Since a Power Team is a loosely knit organization, it is difficult to give potential clients a way to see all the expertise at the same time. You would not want them to go to each site to learn about the people on the pr

ything, hoping his customers will recognize something that appeals to them. But the result is exactly the opposite. These logos are so crowded and complex they are impossible to remember and appeal to no one - except the CEO. The best logos are simple. A single icon and easy-to-read logotype. And often no icon at all. When you're ready to create your logo, keeping it simple will help your customers recognize and remember who you are and what service your provide. And that is critical to the long-term success of your company.

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Dynamic digital signage has evolved significantly since its inception and it is helpful to understand how this has happened. Basically, digital signage consists of visual content being delivered by a network of displays that is controlled and managed from a central location.

The simple business card is a valuable asset to any businessman or professional. It is your own personal advertisement and calling card. The business card is not just for the salesman, however, but also for anyone in business. The business card can be printed in various forms in addition to the common black on white business card.

Your personal brand needs to stand out and shine. It's not just your logo that represents your company, so do you! Read how to define your personal brand and image.

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Add You - Logo Upgrades and Simplicity

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