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Add You - Big Judgments on Little Information - Understanding How Your Customers Think
How Much Does Six Sigma Cost?
Most companies contemplating Six Sigma implementation have most of the costs worked out beforehand. This follows the assumption that taking additional work means involving more people. You either hire people on fee base or recruit them on your payroll at a cost. Well, then there is the cost of implementation above this, whic
nt to make
certain that the first impression your customers might receive from you (business
card, logo, phone call from you, Web site, brochure, signage, etc) is the impression
that you want to send to them.Most companies contemplating Six Sigma implementation have most of the costs worked out beforehand. This follows the assumption that taking additional work means involving more people. You either hire people on fee base or recruit them on your payroll at a cost. Well, then there is the cost of implementation above this, whic
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business owner looking for an edge, pick up Seth's book. If you know another business owner who might benefit from r
Top 7 Secrets to Shopping for a Franchise that is Right for you
When considering buying a franchise there are some secrets you need to know about. There are lots of franchise opportunity directories available both online and at the local bookstores. First you need to narrow it down to the categories, which interest you. And you may be surprised to find that some franchises are listed in
Your consumers are bombarded
everyday with thousands of brand images and sales pitches. "In order to survive
the onslaught of choices, consumers make snap judgments." When considering buying a franchise there are some secrets you need to know about. There are lots of franchise opportunity directories available both online and at the local bookstores. First you need to narrow it down to the categories, which interest you. And you may be surprised to find that some franchises are listed in
I read this in a book that was recommended to me entitled All Marketers Are Liars. What's fascinating about most of us is that we consistently make judgments on very little information. In effect, consumers absorb little bits of information (like seeing your logo or business card) and then make judgments and predictions about your business based on the little input they've been exposed to.
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a barnacle on a sailboat. Once the snap decision has been made, consumers seek out information that supports their snap judgments and ignore information that doesn't. For consumers, this approach saves an immense amount of time and keeps them from going nuts; for savvy business owners, this screams, "My first impression better be a good one."
So what does all this mean to you?
This is why having a professional, marketing-focused and consistent business identity is so important. The truth is, your customers make snap judgments, and once those decisions are made, they are tough to change. So you want to make certain that the first impression your customers might receive from you (business card, logo, phone call from you, Web site, brochure, signage, etc) is the impression that you want to send to them.
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business owner looking for an edge, pick up Seth's book. If you know another business owner who might benefit from re
Cross Cultural Communication Consultants
Cross Cultural Communication Consultants Cross cultural communication consultants have come a long way in the short period of time such specialists have been in demand. No longer are they expatriates with a few years overseas experience and the capability to impart their knowledge onto others. Cross
en make judgments and predictions
about your business based on the little input they've been exposed
to. Cross Cultural Communication Consultants Cross cultural communication consultants have come a long way in the short period of time such specialists have been in demand. No longer are they expatriates with a few years overseas experience and the capability to impart their knowledge onto others. Cross
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a barnacle on a sailboat. Once the snap decision has been made, consumers seek out information that supports their snap judgments and ignore information that doesn't. For consumers, this approach saves an immense amount of time and keeps them from going nuts; for savvy business owners, this screams, "My first impression better be a good one."
So what does all this mean to you?
This is why having a professional, marketing-focused and consistent business identity is so important. The truth is, your customers make snap judgments, and once those decisions are made, they are tough to change. So you want to make certain that the first impression your customers might receive from you (business card, logo, phone call from you, Web site, brochure, signage, etc) is the impression that you want to send to them.
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business owner looking for an edge, pick up Seth's book. If you know another business owner who might benefit from r
How to Be a Great Client
As a consultant, I’m always trying to find ways to provide better service to my clients along with delivering more value for what they pay me. Whether it is a little piece of advice that helps in an area on the periphery of the services I provide or connecting a client with a resource totally unrelated, the focus is always
peed dating has been so popular and effective for people—we all make
snap judgments based on a first impression. As a consultant, I’m always trying to find ways to provide better service to my clients along with delivering more value for what they pay me. Whether it is a little piece of advice that helps in an area on the periphery of the services I provide or connecting a client with a resource totally unrelated, the focus is always
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a barnacle on a sailboat. Once the snap decision has been made, consumers seek out information that supports their snap judgments and ignore information that doesn't. For consumers, this approach saves an immense amount of time and keeps them from going nuts; for savvy business owners, this screams, "My first impression better be a good one."
So what does all this mean to you?
This is why having a professional, marketing-focused and consistent business identity is so important. The truth is, your customers make snap judgments, and once those decisions are made, they are tough to change. So you want to make certain that the first impression your customers might receive from you (business card, logo, phone call from you, Web site, brochure, signage, etc) is the impression that you want to send to them.
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business owner looking for an edge, pick up Seth's book. If you know another business owner who might benefit from r
What Is EFT
EFT (electronic funds transfer) refers to monetary transfers between different accounts via electrical signals and secured codes. These electric payments are a fairly new means of money transfer, and can be used to pay taxes, make personal, and company payments. Electronic funds transfer systems, include a large number of fi
. For consumers, this approach saves
an immense amount of time and keeps them from going nuts; for savvy business owners,
this screams, "My first impression better be a good one." EFT (electronic funds transfer) refers to monetary transfers between different accounts via electrical signals and secured codes. These electric payments are a fairly new means of money transfer, and can be used to pay taxes, make personal, and company payments. Electronic funds transfer systems, include a large number of fi
So what does all this mean to you?
This is why having a professional, marketing-focused and consistent business identity is so important. The truth is, your customers make snap judgments, and once those decisions are made, they are tough to change. So you want to make certain that the first impression your customers might receive from you (business card, logo, phone call from you, Web site, brochure, signage, etc) is the impression that you want to send to them.
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business owner looking for an edge, pick up Seth's book. If you know another business owner who might benefit from r
We Are All Consultants
In our business lives we wear many hats. We often think of our job title as the way to describe our work. In fact, in any social situation, the question, “So what do you do?” will come up early in any conversation with a new person. How do we respond to this question? Invariably, we respond with our job title and the nam
nt to make
certain that the first impression your customers might receive from you (business
card, logo, phone call from you, Web site, brochure, signage, etc) is the impression
that you want to send to them.In our business lives we wear many hats. We often think of our job title as the way to describe our work. In fact, in any social situation, the question, “So what do you do?” will come up early in any conversation with a new person. How do we respond to this question? Invariably, we respond with our job title and the nam
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business owner looking for an edge, pick up Seth's book. If you know another business owner who might benefit from reading this article, forward their name and email address to me at comments@candographics.com
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