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Add You - What Makes a Good Logo?
Retail History
It is one of the biggest employers in the world. It eats up a large chunk of our money. It is the retail industry.Retailing is a massive, passive beast that pervades just about all our lives. Virtually all of us shop, sometimes as a pleasure and sometimes as a burdenous chore.But when and how did it all begin? The answer is probably to do with surpluses. As we got better at cultivating the land, some people found that even after feeding their families and animals and putting f
st characteristic of an effective logo is that it has immediate impact. Your logo shoIt is one of the biggest employers in the world. It eats up a large chunk of our money. It is the retail industry.Retailing is a massive, passive beast that pervades just about all our lives. Virtually all of us shop, sometimes as a pleasure and sometimes as a burdenous chore.But when and how did it all begin? The answer is probably to do with surpluses. As we got better at cultivating the land, some people found that even after feeding their families and animals and putting f
People are Bad for Your Profits!
After years of running various small businesses I have finally come to conclude that people are bad for your profits! What made me arrive at this conclusion? Well obviously it’s a very broad statement & people are not always bad for profits. Of course they are not, as many businesses make all their money by selling to the end consumer. But I believe there are better ways for people looking to set up a small profitable business than dealing direct with customers to make their money.W
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.After years of running various small businesses I have finally come to conclude that people are bad for your profits! What made me arrive at this conclusion? Well obviously it’s a very broad statement & people are not always bad for profits. Of course they are not, as many businesses make all their money by selling to the end consumer. But I believe there are better ways for people looking to set up a small profitable business than dealing direct with customers to make their money.W
The first characteristic of an effective logo is that it has immediate impact. Your logo shou
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down the dumper.Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of le
recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down the dumper.Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of le
The first characteristic of an effective logo is that it has immediate impact. Your logo sho
Fundraiser Follow Up
One of the key factors to a successful fundraising event and future fundraising events is to follow up with the supporters, volunteers and participants after the fundraiser is completed and the numbers are tallied!Taking the time to add that personal touch will go a long way in the eyes of your supporters, participants, volunteers and sponsors. Take the time to send them a thank you card and thank them for the time spent helping through out the fundraiser. This will help assure that t
o you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.One of the key factors to a successful fundraising event and future fundraising events is to follow up with the supporters, volunteers and participants after the fundraiser is completed and the numbers are tallied!Taking the time to add that personal touch will go a long way in the eyes of your supporters, participants, volunteers and sponsors. Take the time to send them a thank you card and thank them for the time spent helping through out the fundraiser. This will help assure that t
The first characteristic of an effective logo is that it has immediate impact. Your logo sho
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.Personal contact with prospective hosts is always the best, done by either by the guest or t
opting a logo should know the criteria that make for an effective logo.Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.Personal contact with prospective hosts is always the best, done by either by the guest or t
The first characteristic of an effective logo is that it has immediate impact. Your logo sho
5 Hot Tips for the Home Based Business Entrepreneur
If you're reading this, chances are there is one thing for sure: you have an interest in becoming a home based business entrepreneur. Maybe you're adventurous and are sick of the rat race that you're living and want to live the experience of owning your own business. Or perhaps, you eventually want to become self employed so you have more time and freedom. Whatever the reason, there's one main goal that always seems to be the do-or-die ingredient of a successful home business: to succeed and
st characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.If you're reading this, chances are there is one thing for sure: you have an interest in becoming a home based business entrepreneur. Maybe you're adventurous and are sick of the rat race that you're living and want to live the experience of owning your own business. Or perhaps, you eventually want to become self employed so you have more time and freedom. Whatever the reason, there's one main goal that always seems to be the do-or-die ingredient of a successful home business: to succeed and
In addition to impact, a good logo must be good to look at. An effective logo s
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