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  • Add You - Managing Hotel Guest Complaints on User Generated Travel Websites

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    Thanks to consumer review websites, where users generate their own content, travelers now have the power to re

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    A traveler’s experience is viewed as more powerful than an advertisement or even article; people trust other peoples’ experiences. People that travel also love to talk about their experiences to their friends, family and co-workers; they want to tell you what was absolutely fabulous about their vacation, and they also want to tell you what went wrong. All of these experiences make for good story telling at their next cocktail party or at Monday morning’s gathering around the water cooler.

    Thanks to consumer review websites, where users generate their own content, travelers now have the power to re

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    riences. People that travel also love to talk about their experiences to their friends, family and co-workers; they want to tell you what was absolutely fabulous about their vacation, and they also want to tell you what went wrong. All of these experiences make for good story telling at their next cocktail party or at Monday morning’s gathering around the water cooler.

    Thanks to consumer review websites, where users generate their own content, travelers now have the power to re

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    o tell you what was absolutely fabulous about their vacation, and they also want to tell you what went wrong. All of these experiences make for good story telling at their next cocktail party or at Monday morning’s gathering around the water cooler.

    Thanks to consumer review websites, where users generate their own content, travelers now have the power to re

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    experiences make for good story telling at their next cocktail party or at Monday morning’s gathering around the water cooler.

    Thanks to consumer review websites, where users generate their own content, travelers now have the power to re

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    Thanks to consumer review websites, where users generate their own content, travelers now have the power to reach far beyond the water cooler; these sites allow them to post their comments and leave what I call a “digital footprint.” Their comments have the potential to reach thousands of people, and influence their purchasing decisions, good and bad. A hotel with a bad review will see their occupancy plummet, but a good review will help reservations and increase ADR by building-up occupancy.

    We are seeing now that 25% of all hotel bookings are being made online, and another 25% are ma

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