Tags |
|
|
Links |
|
|
Add You - Profitable Target Marketing: 6 Lessons from Major League Baseball
At one time, tags were popular SEO items that helped masters promote their web pages, yet after many cheat tactics, tags are now weak in SEO marketing. Still, some web owners will insert tags in their web pages. These tags have keywords bid appear in the URL. The SEO tags also go in caption tags. Domain trademark names are often filled with SEO tags also as well as description Meta Tags, keyword Meta tags, and th
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions -- live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
<Google is one of the most popular search engines in the world. But it is also alot more than that. It also provides numerous online services and advertising. This presents one of the easiest business opportunities on the internet. How? Google lets you in on its billion dollar action by providing an easy to use system through google search, google adsense and google referral programs. These three methods ea
Last night, as I watched the 2003 Baseball All Star Home Run Derby and visited Major League Baseball's Web site, it struck me. The league is doing many things to effectively find and attract targeted Web customers, while simultaneously generating revenue.
In fact, I noticed several lessons from Major League Baseball you can use to profitably target your own customers. Here are six of them:
Think Through Your Business Models
Free information and activities are present, but well thought out, revenue generating business models are also evident.
Lesson 1: Make your profit generators stand out.
MLB.com has a separate, prominent navigation menu for profit producing activities -- MLB Shop, Tickets, Auctions, Subscriptions -- which appears in the upper right on all pages, where potential paying customers cannot miss it.
Importantly, each corresponding area of the site is narrowly focused on the visitors' interests. For example, the shop sells baseball -- and only baseball -- items. This is readily apparent from the slogan "For all things baseball".
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions -- live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
As a small business owner, you will eventually sense the need for Six Sigma implementation in your business. Typically, yours is a 3-5 year old company on the threshold of expanding your operations to meet the growing customer expectations but is cornered to optimize your resources on generating more sales than anything else. Small companies in the bracket of 50-100 employees (most of them being non technical) an
In fact, I noticed several lessons from Major League Baseball you can use to profitably target your own customers. Here are six of them:
Think Through Your Business Models
Free information and activities are present, but well thought out, revenue generating business models are also evident.
Lesson 1: Make your profit generators stand out.
MLB.com has a separate, prominent navigation menu for profit producing activities -- MLB Shop, Tickets, Auctions, Subscriptions -- which appears in the upper right on all pages, where potential paying customers cannot miss it.
Importantly, each corresponding area of the site is narrowly focused on the visitors' interests. For example, the shop sells baseball -- and only baseball -- items. This is readily apparent from the slogan "For all things baseball".
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions -- live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
<Someone has emailed you that they are interested in your work. Or, you have a list of potential contacts from your leads group. Or maybe you're thinking about someone you want to cold-call, because they could really use what you are offering.You are headed towards a conversation, which will end, you hope, with the other person saying "Yes, I'm buying!"These conversations can be very painful, because
Think Through Your Business Models
Free information and activities are present, but well thought out, revenue generating business models are also evident.
Lesson 1: Make your profit generators stand out.
MLB.com has a separate, prominent navigation menu for profit producing activities -- MLB Shop, Tickets, Auctions, Subscriptions -- which appears in the upper right on all pages, where potential paying customers cannot miss it.
Importantly, each corresponding area of the site is narrowly focused on the visitors' interests. For example, the shop sells baseball -- and only baseball -- items. This is readily apparent from the slogan "For all things baseball".
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions -- live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
<Sales is a very different profession from many, as you are not judged on what you do every day, but on the results that you are able to bring to a company – mainly revenue. A Salesperson is rarely ever considered an expense of overhead to a company, but in most cases an asset. It’s quite simple, if you cannot sell you will be fired, or if you work for yourself you will go out of business. Most people think th
Importantly, each corresponding area of the site is narrowly focused on the visitors' interests. For example, the shop sells baseball -- and only baseball -- items. This is readily apparent from the slogan "For all things baseball".
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions -- live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
<Results can not be guaranteed, of course, since a lot of your success lies in your own hands.Then again I would not have written this if I did not believe in the power of Google AdSense.A lot of webmasters are making a lot of money off of AdSense, and there is no reason you should not be one of them.The amount of money you can make with Google AdSense mainly depends on what user needs your we
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions -- live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
Pop-ups and other online advertising are a fact of life on free-to-user sites. Major League Baseball demonstrates taste and intelligent implementation with their pop-under, limiting each visitor to a single impression. Banner advertisements and sponsorships are also apparent.
Develop Profit Pulling Marketing Techniques
Lesson 4: Segment your visitors.
The league uses a "hub and spoke" system, which allows visitors to choose their own interests. There is one general site (MLB.com), with links to several specialty sites. (stlouis.cardinals.mlb.com, etc.)
This portal approach helps segment visitors into specific interest groups. It is a win-win strategy. Visitors find what they are looking for and the league can more easily target its marketing activities.
Lesson 5: Target locally.
Each "spoke" off the MLB hub contains local content, which segments visitors regionally. The league targets products and services accordingly.
For example, the Cardinals team site includes detailed information for Cardinals baseball events, ticket purchasing for Busch stadium games, and auctions for St. Louis related baseball memorabilia.
Lesson 6: Offer tiered products.
MLB offers subscription services at many levels. By packaging fantasy games into progressively larger bundles, they encourage trial as wel
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/80577/addyou-Profitable-Target-Marketing-6-Lessons-from-Major-League-Baseball.html">Profitable Target Marketing: 6 Lessons from Major League Baseball</a>
BB link (for phorums):
[url=http://www.addyou.info/article/80577/addyou-Profitable-Target-Marketing-6-Lessons-from-Major-League-Baseball.html]Profitable Target Marketing: 6 Lessons from Major League Baseball[/url]
Related Articles:
So You Want To Get A Franchise?
Bookmark it:
|