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Add You - The Power of Storytelling to Build a Better Brand
Most of my practice is spent helping clients design and implement mortgage plans in concert with their overall financial plans to accumulate wealth. Many of these people are focused on saving for important life events including retirement.It is equally important to have a plan for the way we'll be taking the money out of these plans. Four thousand people a day are turning 701/2, and an increasing amount of people will be faced with the distribution
How do you tell a good story?
You start with a captivating, intr
Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets. This means that maintenance and repair of the business location must be up to standards of the confidential operations manual of the franchised business at all times.If a franchised outlet is in the state of disrepair and looks it, but customers will know and it will be difficult f
How do you tell a good story?
You start with a captivating, intri
A concern for many business owners is repeat business. One of the best ways to get repeat business is to outline what makes YOU want to do business with someone else again, and apply these same questions to your own business. Ask yourself the following: Were you clear as to what you wanted or needed? Were all your needs meet based on what you told the business you wanted or needed? Were they courteous, friendly? Did you get what you needed in a timely man
How do you tell a good story?
You start with a captivating, intr
Are you a local business owner? Whether you run a grocery store, a clothing store, a jewelry store, or even a tax preparation service, there is a good chance that the majority of your marketing is focused on your local community. Although local advertising is a necessity, there is something that you may not know. Your local community is likely turning to the internet to research their options for buying products and services, even locally. That is why y
How do you tell a good story?
You start with a captivating, intr
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.There are several brand tools that can also fall into the marketing category. This is what makes the two concepts so closely related, but at the same time so much different. Brand tools can consist of several different components, all of which
How do you tell a good story?
You start with a captivating, intr
Before you can decide how much to spend on your advertising and marketing campaign, you must decide on how often you plan to advertise. Many experts say the best time to advertise is all the time. When business is really good, advertise for even more business, but even more important, so that business doesn’t get bad. After all, every business has it’s down times, so help to eliminate or shorten them by advertising during the good times. When business
How do you tell a good story?
You start with a captivating, intriguing hook. In the business equivalent, that would ideally be your company name. That's why evocative, and even provocative, names work so well. So in the elevator at the trade show it goes something like this... "Who are you here with ?" You then share your company name. If it's inter
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