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  • Add You - May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions

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    Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe wit
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    month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe wi
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    ring purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe wi
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    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. Because the ‘May is Gold Month’ event is really still in its infancy, it is important to establish an in-store theme to inform customers of the occasion, and any promotions the store is running in conju

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