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Add You - Maximum Web Site Performance - Do You Really Know What You Want To Achieve?
Sell More, Make More by Knowing Your Competition
How well do you know your competition? I have talked with sales professionals who couldn’t even make a list of their competitors. There is no doubt that you should be a stone cold, flat out expert on the competition in several aspects: 1.Their strengths 2.Their liabilities (all competitors have them) 3.How they are structured 4.Their product lines, service offerings, packages, track record, pricing, etc. All that being said we need to talk about my definition of competition:Any person, place, condition or circumstance that compete
of Google image searches that were giving very high search rankings for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'! How well do you know your competition? I have talked with sales professionals who couldn’t even make a list of their competitors. There is no doubt that you should be a stone cold, flat out expert on the competition in several aspects: 1.Their strengths 2.Their liabilities (all competitors have them) 3.How they are structured 4.Their product lines, service offerings, packages, track record, pricing, etc. All that being said we need to talk about my definition of competition:Any person, place, condition or circumstance that compete
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrated men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective i
Price Your ClickBank Products for Maximum Profit
Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.Most merchants understand that over-valuing a product kills sales. It is also fairly well understood that under-pricing cuts the unit revenue without any guarantee of a significant gain in sales volume. But few people are aware of a third (but equally important) pricing observation; that compromise pricing can be as harmful as either of the other two blunders.To understand why this is the case, we need to examine the principles that lie beh
Having clear performance objectives for your web site is absolutely essential if you want to be able to assess and maximise its ongoing performance.Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.Most merchants understand that over-valuing a product kills sales. It is also fairly well understood that under-pricing cuts the unit revenue without any guarantee of a significant gain in sales volume. But few people are aware of a third (but equally important) pricing observation; that compromise pricing can be as harmful as either of the other two blunders.To understand why this is the case, we need to examine the principles that lie beh
But setting unambiguous performance standards at the outset is sadly often overlooked in the excitement of designing and launching a new web site. And sometimes the question isn't even explicitly addressed because the answer or answers are thought to be obvious.
Here are just some of the objectives that are often put forward with great conviction but little thought:
Let's look at each of these objectives to test their validity for the majority of web site owners.
Maximum Page Hits
How meaningful is this if you don't know who is doing the clicking, you don't know the number of visitors involved and if the hits don't result in the action that you want your web site to achieve? Do you really want just a few visitors with hyperactive trigger fingers?!
Maximum Number Of Visitors
Perhaps a little more logical as an objective, but not much! Surely it is the quality of visitors that you want not the quantity? Surely you want visitors who are visiting your web site not as a result of random chance or act of God, but because they are interested in what your web site has to say and what it has to offer?
We once had a client, for example, who was extremely pleased with the visitor numbers that were being achieved but slightly concerned and mystified by the low conversion from visit to action - after all, the design of the web site was great, especially the graphics.
When the web site traffic figures were analysed in a little more detail, it was quickly established that the impressive visitor numbers were largely the result of Google image searches that were giving very high search rankings for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'!
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrated men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective is
Top Salespeople Know When To Walk Away
You probed, elicited needs, and you tried to advance the buyer to the next stage of the process.And all of a sudden, you’re getting nowhere, fast.When you call, the secretary says he’s always in a meeting. He doesn’t respond to your voice mails.What do you do?Keep him in your teaser file and continue to bombard him with calls? Send him a barrage of emails? Hope that there is still life in the deal?I don’ think so. You’ve done the best you can do. It’s time to walk away.But this is hard, because we feel invested and we want to get some payb
great conviction but little thought:You probed, elicited needs, and you tried to advance the buyer to the next stage of the process.And all of a sudden, you’re getting nowhere, fast.When you call, the secretary says he’s always in a meeting. He doesn’t respond to your voice mails.What do you do?Keep him in your teaser file and continue to bombard him with calls? Send him a barrage of emails? Hope that there is still life in the deal?I don’ think so. You’ve done the best you can do. It’s time to walk away.But this is hard, because we feel invested and we want to get some payb
Let's look at each of these objectives to test their validity for the majority of web site owners.
Maximum Page Hits
How meaningful is this if you don't know who is doing the clicking, you don't know the number of visitors involved and if the hits don't result in the action that you want your web site to achieve? Do you really want just a few visitors with hyperactive trigger fingers?!
Maximum Number Of Visitors
Perhaps a little more logical as an objective, but not much! Surely it is the quality of visitors that you want not the quantity? Surely you want visitors who are visiting your web site not as a result of random chance or act of God, but because they are interested in what your web site has to say and what it has to offer?
We once had a client, for example, who was extremely pleased with the visitor numbers that were being achieved but slightly concerned and mystified by the low conversion from visit to action - after all, the design of the web site was great, especially the graphics.
When the web site traffic figures were analysed in a little more detail, it was quickly established that the impressive visitor numbers were largely the result of Google image searches that were giving very high search rankings for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'!
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrated men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective i
Job Search Secrets: Living Outside Your Comfort Zone
Even if you don't love your job, there is something very comfortable about going to work each day. After a few months or a few years with a company, you know what's going on. You're aware of all the players, understand where the real power is concentrated, and know how to approach your coworkers and supervisors to keep everything running smoothly.When you lose your job, you are faced with the great unknown. While there is the potential for all kinds of positive developments, there is also a lost and alien landscape around you. The comfort zone that allowed you to move calml
mber of visitors involved and if the hits don't result in the action that you want your web site to achieve? Do you really want just a few visitors with hyperactive trigger fingers?!Even if you don't love your job, there is something very comfortable about going to work each day. After a few months or a few years with a company, you know what's going on. You're aware of all the players, understand where the real power is concentrated, and know how to approach your coworkers and supervisors to keep everything running smoothly.When you lose your job, you are faced with the great unknown. While there is the potential for all kinds of positive developments, there is also a lost and alien landscape around you. The comfort zone that allowed you to move calml
Maximum Number Of Visitors
Perhaps a little more logical as an objective, but not much! Surely it is the quality of visitors that you want not the quantity? Surely you want visitors who are visiting your web site not as a result of random chance or act of God, but because they are interested in what your web site has to say and what it has to offer?
We once had a client, for example, who was extremely pleased with the visitor numbers that were being achieved but slightly concerned and mystified by the low conversion from visit to action - after all, the design of the web site was great, especially the graphics.
When the web site traffic figures were analysed in a little more detail, it was quickly established that the impressive visitor numbers were largely the result of Google image searches that were giving very high search rankings for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'!
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrated men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective i
Reserve Space On Your Website For Advertisers
If you have a website, why not reserve some space for advertisers. Other businesses in the same category might want to have a link on your site in the form of a text or banner ad.This serves two purposes. Advertisers get a one way link out from your site which is more valuable to search engines than a reciprocal link and they also get the benefit of your traffic.You on the other hand can gain by charging a monthly fee for the ads and also give your visitors more options. They will come back to your site. If you get five or ten text ads in an ad space you could make a
interested in what your web site has to say and what it has to offer?If you have a website, why not reserve some space for advertisers. Other businesses in the same category might want to have a link on your site in the form of a text or banner ad.This serves two purposes. Advertisers get a one way link out from your site which is more valuable to search engines than a reciprocal link and they also get the benefit of your traffic.You on the other hand can gain by charging a monthly fee for the ads and also give your visitors more options. They will come back to your site. If you get five or ten text ads in an ad space you could make a
We once had a client, for example, who was extremely pleased with the visitor numbers that were being achieved but slightly concerned and mystified by the low conversion from visit to action - after all, the design of the web site was great, especially the graphics.
When the web site traffic figures were analysed in a little more detail, it was quickly established that the impressive visitor numbers were largely the result of Google image searches that were giving very high search rankings for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'!
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrated men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective i
Handling Interruptions And Feeding Monkeys
Where Do Interruptions Come From?The Boss• Who often has the power when it comes to setting prioritiesSubordinates• The more accessible you are, the more they’ll use/abuse youFellow workers• Interrupt for many reasons from social to work-relatedClients and customers• These you can’t ignorePhone• Sounds familiar?Dealing With Interruptions:When you’re interrupted, ask yourself what’s more important: the interruption or what you’re working on? You can k
of Google image searches that were giving very high search rankings for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'! Where Do Interruptions Come From?The Boss• Who often has the power when it comes to setting prioritiesSubordinates• The more accessible you are, the more they’ll use/abuse youFellow workers• Interrupt for many reasons from social to work-relatedClients and customers• These you can’t ignorePhone• Sounds familiar?Dealing With Interruptions:When you’re interrupted, ask yourself what’s more important: the interruption or what you’re working on? You can k
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrated men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective is made far more specific and relevant.
Having top rankings for keywords that are unrelated to your web site's content may help boost short-term traffic but it will do little for the likelihood of repeat visits and nothing for the all important conversion of visits to desired action.
And similarly, having top rankings for keywords that only you use - and use frequently to confirm your supposed success! - may well give you a warm feeling of satisfaction but little in the way of increased web site traffic.
Having high search engine rankings for relevant and popular keywords - now that's a desirable objective!
Having A Great Web Site Design
We think - and hope - that attitudes are changing but we still see all too often an imbalance between the emphasis and resources devoted to the design and construction of web sites and that given to achieving desired visibility.
Sometimes there is an assumption that great design will somehow magically attract attention and the number and type of visitors that are wanted. Often there is a feeling of frustration and unfairness when the magic fails to work.
If ugly and popular and beautiful and invisible were the only choices we know what our decision would be! OK, exaggeration to make a point, but there is a point there.
The Bottom Line?
It's often said that search engine optimisation is really a simple business overcomplicated by those with vested interests. And it probably is simple if you are the only person selling bananas in Basingstoke! (See article) But, for the rest of us - the all too many of us competing for high volumes of relevant visitors who will convert into profitable customers, life is a little more complicated.
Reducing that complexity through setting unambiguous performance objectives for your web site is a good
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