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Add You - Keyword Research and Analysis Strategies Part 2 - Competition Analysis
You may have read the book Good to Great, by Jim Collins. In his book he explains how many companies thought being good is… well, “good enough.” In these times of constant change and global competition, it is important to always look for improvement --especially when it comes to safety.Who wants to settle for “good enough” safety? In most cases, good means the company is willing to settle for an injury. “Good enough” safety means setting safety goals based on lagging indicators. (An example is to reduce lost tim
The first part of this article focused on not making your CV too long, making sure your CV is in the right order and why you should personalise your CV for every job application. The second part will focus on the content for your CV including Personal Details, Personal Profile, Employment Experience, Educational Qualifications, Additional Training and Personal Interests.1) Personal DetailsYour CV should start off with your name in big lettering, at the top centre of the page. There is no need to also incl
Now that we have built up a massive list of possible keywords (hopefully), how do we whittle it down to the select few to target? What if we have hundreds of potential keywords for different products/services to sift through? Ironically, to select only the most targeted keywords that drive quality traffic to your site, you would have invest in a small pay-per-click search marketing campaign. We would only do this on a small scale and for a short while to unlock the true value of your list of keywords. Rather than guess which keyword phrases will drive quality traffic, you'll know for certain which ones truly will from your web analytics. I recommend starting up a Google Adwords campaign to test these keywords. For this trial though, I would recommend turning off the Google Content-Matching option where the search ads could possibly appear on Google Adsense publisher sites. If you don't already have web analytics, sign up for a free analytics account courtesy of Google Analytics. This process increases your chances of only going after the best possible keywords and not spend months on an optimization campaign to drive search engine traffic that doesn't convert to sales (or do whatever action you wish them to like opting in to your mailing list).
Once we have identified profitable keywords to optimize for, we are not done yet. We still have to perform keyword competition analysis on the keywords. Again, what drives the most traffic is not necessarily the best one to go after at this point of the site promotion process. It would depend a lot on what you have done in the past to optimize the site. If no search optimization has been done previously, it's best to avoid those very high traffic key terms because they typically have large amounts of competition. To know for sure what the competition truly is for your search term, you would search each term in Google with each key phrase wrapped in double quotes (eg. "online dating service")
Let's run through an example. When you type in "online dating service" (with the quotes) in Google, you'll notice that it reports that you have "Results 1-10 of about 1,570,000 for ...". Hmm... That seems like a huge amount of competition to go up against. Let's see if it really is the case. First, I would set my browsing preferences in Google to list 100 sites at a time by clicking on preferences near the Google search box. Note: cookies in your browser will need to be enabled. Now instead of showing 10 results per page, you can view 10
IT marketing requires knowing lots of people and getting them to trust you. One way to do this is by joining and becoming active in a couple different types of organizations. In this article you'll learn the three different kinds of organizations that most computer consulting businesses do really well in.Don't join more than one of each, but look at each of these categories and figure out where your best fit is.o General Business OrganizationThis could be a chamber of commerce. This could be Rotary
Once we have identified profitable keywords to optimize for, we are not done yet. We still have to perform keyword competition analysis on the keywords. Again, what drives the most traffic is not necessarily the best one to go after at this point of the site promotion process. It would depend a lot on what you have done in the past to optimize the site. If no search optimization has been done previously, it's best to avoid those very high traffic key terms because they typically have large amounts of competition. To know for sure what the competition truly is for your search term, you would search each term in Google with each key phrase wrapped in double quotes (eg. "online dating service")
Let's run through an example. When you type in "online dating service" (with the quotes) in Google, you'll notice that it reports that you have "Results 1-10 of about 1,570,000 for ...". Hmm... That seems like a huge amount of competition to go up against. Let's see if it really is the case. First, I would set my browsing preferences in Google to list 100 sites at a time by clicking on preferences near the Google search box. Note: cookies in your browser will need to be enabled. Now instead of showing 10 results per page, you can view 10
No one can effectively work alone and no one ever does. Often, an idea may spark from a single person's mind but this would develop through the accumulation of ideas as contributed by those who have knowledge on a specific topic or simply have the innate quality to explore an idea from its simplistic point of view towards a more profound perspective.From one idea come history, civilization, great corporations, great people and a number of other significant themes. And it is inevitable that from one concept, a n
Once we have identified profitable keywords to optimize for, we are not done yet. We still have to perform keyword competition analysis on the keywords. Again, what drives the most traffic is not necessarily the best one to go after at this point of the site promotion process. It would depend a lot on what you have done in the past to optimize the site. If no search optimization has been done previously, it's best to avoid those very high traffic key terms because they typically have large amounts of competition. To know for sure what the competition truly is for your search term, you would search each term in Google with each key phrase wrapped in double quotes (eg. "online dating service")
Let's run through an example. When you type in "online dating service" (with the quotes) in Google, you'll notice that it reports that you have "Results 1-10 of about 1,570,000 for ...". Hmm... That seems like a huge amount of competition to go up against. Let's see if it really is the case. First, I would set my browsing preferences in Google to list 100 sites at a time by clicking on preferences near the Google search box. Note: cookies in your browser will need to be enabled. Now instead of showing 10 results per page, you can view 10
For many, online auction services have been the gateway to bringing millions of people on to the internet. Don’t you wish you had thought of this simple concept ten years ago or so? This article will discuss some key aspects that you should consider before diving into online auction services to sell or purchase goods.Currently there are four or five really popular online auction services on the internet. A couple of theses online auction services are so popular that I probably do not even need to mention their n
Let's run through an example. When you type in "online dating service" (with the quotes) in Google, you'll notice that it reports that you have "Results 1-10 of about 1,570,000 for ...". Hmm... That seems like a huge amount of competition to go up against. Let's see if it really is the case. First, I would set my browsing preferences in Google to list 100 sites at a time by clicking on preferences near the Google search box. Note: cookies in your browser will need to be enabled. Now instead of showing 10 results per page, you can view 10
Many businesses focus heavily on getting as many sales as possible, generating recurring sales and generating new leads, and this is all good. Infact it is a truism that without selling things your business cannot operate, so to focus on them is important. But an often overlooked side of running a successful business is focussing on your overheads - in particular rent, communications, stationary(including mailing costs) and to a lesser extent marketing. I say marketing to a lesser extent because this cost is usually
Since Google only shows 1000 results at a time, we click on the last page of the search engine results pages. During the time of this search for this particular key phrase, I see 10 pages of 100 results each. When you click on the last page (in this case, 10), we find that we truly only have 818 "real competitors"! The other pages were not shown because Google deems them as not so relevant to the searcher. Most of these unlisted pages are in Google's supplemental index.
We now have the number of real competitors for this keyword phrase. The next step is going to make or break your SEO campaign and this is keyword phrase difficulty. From our experience as SEOs, we know many clients simply don't have the patience to wait for more than 9 months before they start seeing their web pages show up in the top ten search results. If a website owner embarks on a campaign to achieve higher rankings for a very difficult search term, they are almost certainly doomed to fail. That's because it'll take lots of effort to rank the search term and they will not see much progress, even in a year. Many give up before reaching the finish line.
The good news is that you don't have to be one of these victims. By carefully analyzing the difficulty level of your search terms, you'll increase your probabilities of ranking higher in the search engines faster and with less effort and resources. We will covered it in our next article.
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