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Add You - Small Business Marketing Tip - Brand and Customer Referrals
Before Christmas I found a display of older candy brands, and some of them made it into my cart. Among other things I picked up Beeman’s Chewing Gum to put in the stockings of several family members.While visiting my Dad before Christmas, he told me a story about finding something at the
There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your customer says about you. Your customer needs
Is a state-wide Mobile Oil Change Business viable for the West Virginia Market? Recently we were asked to consult an upstart entrepreneur interested in the mobile oil changing industry sub-sector and looking to target his state of West Virginia. Are there any such businesses now like this in the
As a small business owner you know your business better than anybody else. However, our experience shows that many small business owners and marketing managers need help in clarifying and clearly stating their own company Brand.
Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.
Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need them to wave it when the opportunity arises: when they are talking to another potential customer. In an earlier article we discussed the importance of helping mavens develop a positive view of your business. A typical satisfied customer won’t supply you with the quality or number of referrals that a true maven will, but even one referral is better than zero.
There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your customer says about you. Your customer needs a
Have you streamlined your business with innovative equipment and progressive training, yet, efficiency eludes you? Do you cringe when you hear the words human error? Is the cash register too quiet and the standard office operating procedure chaotic and unproductive? How can you make your business
Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.
Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need them to wave it when the opportunity arises: when they are talking to another potential customer. In an earlier article we discussed the importance of helping mavens develop a positive view of your business. A typical satisfied customer won’t supply you with the quality or number of referrals that a true maven will, but even one referral is better than zero.
There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your customer says about you. Your customer needs
The revolution in the advertising industry has necessitated a change in the traditional mode of advertising. Newspapers, radio, television, direct mailers, or even the Internet is no longer enough to meet the demands of the various advertising needs. In today's demanding times, the call is for a
Let’s be candid: even your best customers won’t wave your Brand Banner all the time. And they don’t need to. You only need them to wave it when the opportunity arises: when they are talking to another potential customer. In an earlier article we discussed the importance of helping mavens develop a positive view of your business. A typical satisfied customer won’t supply you with the quality or number of referrals that a true maven will, but even one referral is better than zero.
There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your customer says about you. Your customer needs
No cash for advertising? No worries. These promotions are more about creativity than spending money. Another bonus is they’re easy to do and manage. All it takes is for you to get started. Try one. Or all ten.The Hook: Create a clever email that has a tie-in with your company products.
There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your customer says about you. Your customer needs
In recent years, the public sentiment of the American people has seen an interesting shift in a potentially extremely good direction. People have begun to be extremely health-conscious recently, a trend which has brought about a few rather notable things. First of all, the general wellbeing of th
There is a pivotal moment in the customer referral process: you are about to see a warm body walking through your door--or not--depending on what your customer says about you. Your customer needs a Brand Banner that is easy to repeat and memorable.
As a marketer it’s your job to supply her with that Brand Banner. Maybe you give her one very tightly focused sentence or phrase that sums up all your business does and is. Sometimes an effective slogan can be so powerful and memorable that the customers believe it and actively pass it on. Usually such slogans must go beyond cute and carry some meaningful content, but not always. A slogan is a part of your Package, and ideally everything about your Package should reinforce the Brand.
A good Brand Banner must be focused, and that focus should re-iterate your brand’s position in the mind of the current customer. If you aren’t clearly positioned in the mind of the customer, then how can the customer possibly refer your friend to you in any type of meaningful way?
Clearly focusing your Brand Banner around your position will help to keep your Brand sticky. In another article we will show how you can
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