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  • Add You - Are You Making These Deadly SEO Mistakes?

    What's in a Face?
    I once had a colleague that would roll his eyes at almost every idea that wasn’t his own. Additional facial expressions that complemented the eye-rolling were typically easy to spot as well: puffed cheeks then a release of air, sighs, furrowed brows, and other assorted expressions that gave everyone around the distinct impression that this individual thought he was way too smart to have to sit in meetings with the rest of us. One time someone called him out on it. The most interesting part of all of this was that he really didn’t have a clue that he was an eye-roller. He truly was not aware of the expressions he was making and even more importantly how they were negatively impacting the rest of the team.I’ve found two factors that ca
    creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto gener
    Signage and Branding for the Small Business
    Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today’s dynamic market, another element in a successful brand strategy is vehicle and signage advertising which is one of the most important cost-effective advertising tools available to small businesses today.Today's business world is an increasingly competitive place to be and your company identity is an essential component of your image. It is the publics’ first perception of you and your first opportunity to make a positive impression on potential customers. A well designed signage program can instantly and effectively communi
    Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods

    So you want to exchange links with other web sites in order to get higher search engine rankings?

    So you want to create hundreds of auto-generated, keyword rich pages for your site?

    Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.

    Firstly, lets take a look at the Google webmaster guidelines page which states:

    "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links."

    I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.

    So what is a web spammer?

    A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto genera

    The Top One Percent Sell with Precision
    The Best Salespeople, the Top 1%, utilize a precise, highly organized sales process that leaves very little to chance. Each step of the sales process increases the probability of successfully closing the sale.Here’s the dictionary definition of PROCESS: A uniform series of actions designed to produce a specific outcome. In High Probability Selling, the ultimate ‘specific outcome’ is to close the sale; the ‘series of actions’ are the linear steps of the sales process. We train salespeople to use the Sales Questionnaire as a tool to keep the sales process efficiently on track.For example, you’re on your first appointment with a prospect. If you’ve used High Probability Prospecting, before the meeting your prospect agreed to the follo
    te?

    Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.

    Firstly, lets take a look at the Google webmaster guidelines page which states:

    "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links."

    I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.

    So what is a web spammer?

    A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto gener

    Franchise Sales; Starting a Franchising Company and Selling the First Unit
    Many executive business management teams with to propel their product or service through the marketplace and their brand name through franchising. This makes sense for many reasons, although we must also consider that franchising is a highly over regulated industry. To top it off, it is not easy selling franchises. Why is that you ask?Well in franchising it is harder than hell to get someone to buy the first franchise, once you sell the first one it is much easier to show people that unit instead of a company owned unit and then they are much more interested. In my franchising company, which I founded, I gave away my first franchise and sold the second one on terms, I financed them and the third one for half price and made deals for the n
    delines page which states:

    "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links."

    I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.

    So what is a web spammer?

    A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto gener

    Unsuccessful Applicants Deserve Good Service Too
    When you hire new staff, or put projects out to bid, do your advertisements state: ‘We regret only selected applicants will be informed.’?Think about this policy from the applicant’s point of view. What a horrible fate to endure. As days go by, hope slowly withers and turns to anxiety, resignation or despair.Would it be so difficult for your company to call, send a letter or a simple e-mail thanking unsuccessful applicants for their time – and wishing them all the best?Unsuccessful applicants are active members in the ever-changing business world. They might apply for another position with you in the future. Perhaps they will talk about their experience of your company among their friends and family members. Perhaps they wil
    se links."

    I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.

    So what is a web spammer?

    A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto gener

    Stand Up For Yourself - Give Shifty eBay Customers Their Own Back!
    I wouldn't believe it until a close PowerSeller friend told me so, but it seems a really nasty scam operates within eBay's buying population and it depletes you of money and reputation.This is what happens:Someone has a damaged item, they bought it at a sale or broke it themselves, and they can't get their money back from the seller. So they bid on a similar item on eBay which, when it arrives is swapped with the damaged item. The damaged item is returned to you and forms the subject of a complaint that you are selling damaged goods and a warning that you either refund the payment or face negative feedback and become the subject of a complaint to eBay's own security branch as well as local and national consumer protection bodies.
    creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto generated directories. SEO circles call these types of pages "search engine clutter".

    The Professional Web Spammer

    The aware, professional web spammer places the search engine clutter on a secondary domain and looks for link partners. If you exchange links with these webmasters, you will be at risk of getting a penalty if one of those sites gets banned.

    These sites are created on disposable (secondary) domains and they all link or redirect to a main selling website which does not link back to the spam pages. Usually, all the secondary domains link to each other too.

    This professional knows all about not using the standard web page templates that come with the auto directory generation software. This webmaster is clever enough to realize that common templates will be easy to detect by search engines which means that the web spam site will get banned very quickly. This webmaster will rebuild the pages from scratch which is usually a good way to avoid detection.

    The Am

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