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Add You - How to Write a Tag Line - 10 Tips
With the recent drop in gas prices, should online retailers expect a cheery holiday sales forecast? According to the National Federation of Retailers (NRF) one-fifth of all retail sales in the United States occur during the holiday season. With the critical holiday shopping season upon us, many companies a
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. In
Stickers are one of the things that can be used as an advertising medium. A sticker by definition is a paper having a backing which can be removed leaving a sticky side. In a populated place, you can see them anywhere from streets and walls. This can be one of the easy ways to promote and reach your custome
A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”
The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose first language isn’t English will understand your tag line. An Australian might know what “Tickle it you wrigglers!” means, but would someone from Japan?
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. In
Extra income is something that we all need and want but are we willing to work a second job or earn extra income in other ways? Most people like the idea but after working a full time job would find it hard to work evenings as well.More often than not extra income is something that comes in the form o
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose first language isn’t English will understand your tag line. An Australian might know what “Tickle it you wrigglers!” means, but would someone from Japan?
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. In
Many residential cleaning companies start out as a one-person operation. But as your cleaning company grows and you add employees you will soon face the problem of whether you should send in a single person to clean a home or if you should send in a team. Some cleaners may prefer to work alone, but is that i
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose first language isn’t English will understand your tag line. An Australian might know what “Tickle it you wrigglers!” means, but would someone from Japan?
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. In
Exactly how do you create an advertisement that stops a potential customer right in their tracks? One that gets them locked in a hypnotic trance from the moment they lay eyes on your ad until they grab the phone and feverishly dial in your number?Would you like a specific answer? I'll lay out the exa
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose first language isn’t English will understand your tag line. An Australian might know what “Tickle it you wrigglers!” means, but would someone from Japan?
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. In
When you come up with great ideas for business gifts by looking at all of the wonderful possibilities available on the market today, you will be very pleased. Merchandise like nice office supplies that serve a practical purpose as well as looking great, or office items that are strictly for use as elegant o
7. With the brand name included, if possible – the Automobile Association’s “Just AAsk” is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you really want.”
8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”
9. Interesting – does WH Smith’s “More of what you really want” grab you?
10. Free from the possibility of prompting a negative remark – Mobil’s “We want you to live” could give rise to “That’s obvious!”
© 2006 Eldo Barkhuizen BA, HDE
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