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  • Add You - Organic Naming -- Creating Company and Products Names with Deep Roots

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    e result was Firefly – a name that n
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    When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that no
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    llular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that n
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    y needed a name that would resonate with both them and their parents. The result was Firefly – a name that n
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    with both them and their parents. The result was Firefly – a name that n
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    e result was Firefly – a name that not only fits the product (it lights up when in use) but also one that has deep meaning. Many parents can fondly recall summer nights spent chasin

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