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Add You - Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion
Communicating Emotionally Difficult Information
You may struggle when it's time to say something sensitive or potentially upsetting to someone you work with. However, sometimes it is necessary to discuss things that must be changed in order for the relationship to continue on a positive note.Here are nine steps you can use to help you communicate this important information without losing friends and without getting fired.1. Know your objective for this conversation. What you want to happen when the conversation ends? How do you want to feel? How do you want the other person to feel? Do you want some action to be taken? What is it? How will you know when you're done?2. Ask questions. It's difficult to understand the reasons for someone else's behavior. Often the simplest way to get this kind of information is to simply ask for it. This information will give you what you need to know about the current situation in order to be most likely to reach your own objective. Who else has information you need? Can you research it? Where?3. Use "I" messages during the conversation to describe how you feel about the situation. You need to express ho
unpaid that will give your website additional
exposure
You may struggle when it's time to say something sensitive or potentially upsetting to someone you work with. However, sometimes it is necessary to discuss things that must be changed in order for the relationship to continue on a positive note.Here are nine steps you can use to help you communicate this important information without losing friends and without getting fired.1. Know your objective for this conversation. What you want to happen when the conversation ends? How do you want to feel? How do you want the other person to feel? Do you want some action to be taken? What is it? How will you know when you're done?2. Ask questions. It's difficult to understand the reasons for someone else's behavior. Often the simplest way to get this kind of information is to simply ask for it. This information will give you what you need to know about the current situation in order to be most likely to reach your own objective. Who else has information you need? Can you research it? Where?3. Use "I" messages during the conversation to describe how you feel about the situation. You need to express ho
Rethinking Corporate Responsibility - A Conversation With Author Christine Arena
Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process
Creating a well-designed website is the first step in your internet marketing strategy
that must be backed up with techniques designed to drive traffic to the website for
successful, long-term results. You wouldn't consider opening a retail store in a
major shopping mall without signage and you shouldn't consider having a nice
looking website designed without expanding your web presence in order to be
found on the internet. The following strategy overview is designed to bring about
these results:Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process
- An attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services
- A website that creates a call-to-action in the form of purchase, contact, subscription or other commitment from your viewer
- Create a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services
- Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services via the internet
- Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services
This search engine optimization (SEO) strategy is composed of several processes in three stages.
Tier I
Website design is the foundation and beginning of a successful internet marketing strategy. It is true that several websites exist on the internet that are unattractive but seem to work. If there are aspects of these websites that work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer. These basics are essential for Tier 1 success:
- Good web design that complements the company image and offline marketing campaign products
- Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website
- Attractive but quick-loading graphics that are pleasing to the eye and
meaningful to the website.
- Keyword usage that is search engine-friendly:
- Utilization
- Placement
- Frequency
- Relevance
- Coding that is lean, clean and without errors
- Relevance of content to the theme of the site
- Changing content that changes frequently
- Content is king -- it's all about content, content, content
Tier II
Once the website has been created and published, many new website owners think that the project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II for this to occur. While all methods may not be required to see successful traffic generation, some combination of most if not all will probably be needed to create traffic, maintain traffic and finally, grow traffic to our website with long-term results. Consider implementing these strategies:
- Dynamic content is necessary and by updating the website frequently the
search engines see your website as active, not stagnant. How often should changes
be made? At the very least, monthly. But the more frequent the changes, the better.
There are some tried and true methods you may want to employ:
- Monthly newsletter (or weekly)
- Tip of the day that rotates to the page using a script from an existing database of information at your site
- RSS feed to public news feeds that update hourly or daily at the least
- Changes to contact information, staffing, clients, etc.
- Checking the links frequently to make sure that they are active and valid
- Simple modification of content from time to time should be done in between these regular maintenance tasks which will update the website
- Good links management results in a positive weight given by the search engines
for search positioning. The algorithms used for weighting one page over another
require link popularity assessment for successful traffic to your website. Link
popularity is also one of the main contributions to Google and Alexa Page Rank.
How do you achieve link popularity? It can be tedious and requires careful attention
to the selection of the links, but there are several means that can be employed:
- Reciprocal Links - Search for relevant and desired web pages with which to trade links
- Purchase Page Rank-based links to boost your relevance and weight in the eyes of search engines
- List with directories, paid or unpaid that will give your website additional exposure
- Create the links with link text in mind, designed to utilize relevant keywords
- Link only with websites that have decent PageRank (PR); i.e., PR of 3 at a minimum, PR of 4 would be the ideal minimum
- Blogs - web logs linked to your site or posting to popular blogs with your links included to point traffic back to your site; a good strategy is to employ pinging with the blog posting
- Forums -- forum participation that allows you to leave your link with the intent of attracting traffic back to your site
- Listing with the few free search engines and directories is essential although you won't see any results for months
- Develop an email list subscription function on your site with the intent of sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space on your newsletter.
- Purchase sponsorship on other email lists where you can promote your product and/or services as well as get your website promoted in the process.
- Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where
Fearless Selling - A New Strategy for Confidence in Sales and Resilient Productivityrow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services
Making sales – whether from the sales floor in a retail outlet to gaining big money clients for a big multi-national – is a truly exhilarating thing. But as big as the buzz is when you’ve gained a new client or sale, when losing a client or sale, it really can add weight to the truthfulness of the expression, ‘once bitten twice shy’. It’s easy to blame ourselves, blame our methods, something we’ve done; when really it could be that the customer or client just wasn’t ready to buy.Rejection in sales can create a big impact on us after time; rather than having a fearless attitude in our job, doubt can sneak in. We can wonder ‘what if’ and may question whether we can actually make the sale before we even try. This doubt is a powerful thing and can show in our body language. No matter what sales technique we then use, this doubt can leak through, and when combined with a sales technique that we feel is polished, the client can see through this (albeit subconsciously) and doubt can sneak in about our authority in our field.When addressing this leakage we have a hard task set out using traditional methods. Our gut reaction
This search engine optimization (SEO) strategy is composed of several processes in three stages.
Tier I
Website design is the foundation and beginning of a successful internet marketing strategy. It is true that several websites exist on the internet that are unattractive but seem to work. If there are aspects of these websites that work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer. These basics are essential for Tier 1 success:
- Good web design that complements the company image and offline marketing campaign products
- Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website
- Attractive but quick-loading graphics that are pleasing to the eye and
meaningful to the website.
- Keyword usage that is search engine-friendly:
- Utilization
- Placement
- Frequency
- Relevance
- Coding that is lean, clean and without errors
- Relevance of content to the theme of the site
- Changing content that changes frequently
- Content is king -- it's all about content, content, content
Tier II
Once the website has been created and published, many new website owners think that the project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II for this to occur. While all methods may not be required to see successful traffic generation, some combination of most if not all will probably be needed to create traffic, maintain traffic and finally, grow traffic to our website with long-term results. Consider implementing these strategies:
- Dynamic content is necessary and by updating the website frequently the
search engines see your website as active, not stagnant. How often should changes
be made? At the very least, monthly. But the more frequent the changes, the better.
There are some tried and true methods you may want to employ:
- Monthly newsletter (or weekly)
- Tip of the day that rotates to the page using a script from an existing database of information at your site
- RSS feed to public news feeds that update hourly or daily at the least
- Changes to contact information, staffing, clients, etc.
- Checking the links frequently to make sure that they are active and valid
- Simple modification of content from time to time should be done in between these regular maintenance tasks which will update the website
- Good links management results in a positive weight given by the search engines
for search positioning. The algorithms used for weighting one page over another
require link popularity assessment for successful traffic to your website. Link
popularity is also one of the main contributions to Google and Alexa Page Rank.
How do you achieve link popularity? It can be tedious and requires careful attention
to the selection of the links, but there are several means that can be employed:
- Reciprocal Links - Search for relevant and desired web pages with which to trade links
- Purchase Page Rank-based links to boost your relevance and weight in the eyes of search engines
- List with directories, paid or unpaid that will give your website additional exposure
- Create the links with link text in mind, designed to utilize relevant keywords
- Link only with websites that have decent PageRank (PR); i.e., PR of 3 at a minimum, PR of 4 would be the ideal minimum
- Blogs - web logs linked to your site or posting to popular blogs with your links included to point traffic back to your site; a good strategy is to employ pinging with the blog posting
- Forums -- forum participation that allows you to leave your link with the intent of attracting traffic back to your site
- Listing with the few free search engines and directories is essential although you won't see any results for months
- Develop an email list subscription function on your site with the intent of sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space on your newsletter.
- Purchase sponsorship on other email lists where you can promote your product and/or services as well as get your website promoted in the process.
- Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where Vinyl Banners - Design Tips for Large Vinyl Bannersean, clean and without errors
Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a vinyl banner. And even if you have no experience, your supplier can point you in the right direction, or even design your banner for a small charge.Here are some things to watch for when designing a vinyl banner...1. Use software that handles CMYK full color output. There are at least three kinds of software you can use:- Image editors like Photoshop, PhotoPaint, or PhotoImpact- Page Layout programs like Quarkxpress, Pagemaker, or InDesign- Illustration programs like Illustrator or CorelDrawGenerally speaking, programs that are designed for consumers or general office applications are not recommended: e.g., Word, Wordperfect, Publisher, Excel, etc. If you have a specific inquiry, don't hesitate to ask your vinyl banners supplier. A good source of information is your contact person at America-Banners.com. You can ask a design or production related question by using the contact form on any page on the site.2. Keep your design simple and striking. The best designs - Relevance of content to the theme of the site
- Changing content that changes frequently
- Content is king -- it's all about content, content, content
Tier II
Once the website has been created and published, many new website owners think that the project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II for this to occur. While all methods may not be required to see successful traffic generation, some combination of most if not all will probably be needed to create traffic, maintain traffic and finally, grow traffic to our website with long-term results. Consider implementing these strategies:
- Dynamic content is necessary and by updating the website frequently the
search engines see your website as active, not stagnant. How often should changes
be made? At the very least, monthly. But the more frequent the changes, the better.
There are some tried and true methods you may want to employ:
- Monthly newsletter (or weekly)
- Tip of the day that rotates to the page using a script from an existing database of information at your site
- RSS feed to public news feeds that update hourly or daily at the least
- Changes to contact information, staffing, clients, etc.
- Checking the links frequently to make sure that they are active and valid
- Simple modification of content from time to time should be done in between these regular maintenance tasks which will update the website
- Good links management results in a positive weight given by the search engines
for search positioning. The algorithms used for weighting one page over another
require link popularity assessment for successful traffic to your website. Link
popularity is also one of the main contributions to Google and Alexa Page Rank.
How do you achieve link popularity? It can be tedious and requires careful attention
to the selection of the links, but there are several means that can be employed:
- Reciprocal Links - Search for relevant and desired web pages with which to trade links
- Purchase Page Rank-based links to boost your relevance and weight in the eyes of search engines
- List with directories, paid or unpaid that will give your website additional exposure
- Create the links with link text in mind, designed to utilize relevant keywords
- Link only with websites that have decent PageRank (PR); i.e., PR of 3 at a minimum, PR of 4 would be the ideal minimum
- Blogs - web logs linked to your site or posting to popular blogs with your links included to point traffic back to your site; a good strategy is to employ pinging with the blog posting
- Forums -- forum participation that allows you to leave your link with the intent of attracting traffic back to your site
- Listing with the few free search engines and directories is essential although you won't see any results for months
- Develop an email list subscription function on your site with the intent of sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space on your newsletter.
- Purchase sponsorship on other email lists where you can promote your product and/or services as well as get your website promoted in the process.
- Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where What is a Front Surface Mirror?ly)
Over the past 25 years I have had the unique opportunity to talk directly with many of the professionals and instructors who use Overhead Projectors as an integral part of their profession. Through these interactions I have accumulated notes and information that has inspired me to write these articles that pertain to some of the most common problems experienced by owners of today's and yesterday's Overhead Projectors. This is the fourth article in a series of articles that will be written from a professional Electronics Technicians point of view in regards to some of today's most common Overhead Projector problems.My clients often ask me “What's the big deal about replacing that reflective mirror in their Overhead Projector? A mirror is just a mirror, right?"Well in reality it is a very big deal. There is a huge difference between a front surface which is what your mirrors are in your Overhead Projector and a standard mirror which is what you would find in your home. A front surface mirror is just how it sounds. The mirroring surface is on the front, where there mirroring on a standard mirror is on the back side. I - Tip of the day that rotates to the page using a script from an existing database of information at your site
- RSS feed to public news feeds that update hourly or daily at the least
- Changes to contact information, staffing, clients, etc.
- Checking the links frequently to make sure that they are active and valid
- Simple modification of content from time to time should be done in between these regular maintenance tasks which will update the website
- Reciprocal Links - Search for relevant and desired web pages with which to trade links
- Purchase Page Rank-based links to boost your relevance and weight in the eyes of search engines
- List with directories, paid or unpaid that will give your website additional exposure
- Create the links with link text in mind, designed to utilize relevant keywords
- Link only with websites that have decent PageRank (PR); i.e., PR of 3 at a minimum, PR of 4 would be the ideal minimum
- Blogs - web logs linked to your site or posting to popular blogs with your links included to point traffic back to your site; a good strategy is to employ pinging with the blog posting
Web Audio – How to Boost Website Performance by Adding Web Audio
Many internet marketers agree that a conversion ratio, between website traffic and website sales, of between 1% and 3% seems to be the industry norm and that 2% is a good average ratio. What this means is that, on average, only 2 out of every 100 visitors will actually become a customer.Webmasters often make the mistake of only focusing on ways to attract more traffic instead of also finding ways of converting more visitors into customers. However, more and more webmasters are realizing that website success is a two tier approach, namely:1) Getting Traffic, and 2) Converting Traffic into sales.In the case of paid advertising, very often website traffic can only be increased by spending more on advertising. It is common for the ratio between traffic and advertising to be 1:1, meaning that if you are currently spending USD 100 to get 500 website visitors you will need to spend USD 200 to get 1000 website visitors.With the cost of paid advertising becoming more expensive, many webmasters are now looking for ways to rather increase the conversion ratio between traffic and sales instead of spending mor
unpaid that will give your website additional
exposure
Many internet marketers agree that a conversion ratio, between website traffic and website sales, of between 1% and 3% seems to be the industry norm and that 2% is a good average ratio. What this means is that, on average, only 2 out of every 100 visitors will actually become a customer.Webmasters often make the mistake of only focusing on ways to attract more traffic instead of also finding ways of converting more visitors into customers. However, more and more webmasters are realizing that website success is a two tier approach, namely:1) Getting Traffic, and 2) Converting Traffic into sales.In the case of paid advertising, very often website traffic can only be increased by spending more on advertising. It is common for the ratio between traffic and advertising to be 1:1, meaning that if you are currently spending USD 100 to get 500 website visitors you will need to spend USD 200 to get 1000 website visitors.With the cost of paid advertising becoming more expensive, many webmasters are now looking for ways to rather increase the conversion ratio between traffic and sales instead of spending mor
- Price Per Click = monthly budget/number of clicks or
- Number of clicks = monthly budget/price per click
Some combination of price and number of clicks will result from a well-designed and constantly monitored campaign. The important result to watch is the conversion rate. How many paid clicks convert into the desired result; i.e., new contract, sale of product, sign up for e-newsletter, etc.
Tier III
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you will want to create follow-on, additional traffic that is under your control. Several methods exist for this strategy:
- Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site.
- Setup satellite pages using the keyword domain names that are heavily populated and geared toward keyword designed to develop niche market traffic. As you develop niche markets that create new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers by focusing on information sites that link back to your money site while informing and attracting these new customers.
- Create links, backlinks and cross-links between the satellite pages and your money site, improving your link popularity for all websites, especially your money site.
- Display articles or e-books related to your industry and place these articles on your websites being aware of the best location based on keyword dominance.
- For long-term, viral marketing results, create articles or e-books that you will either sell on your website or offer to public domain websites where your link information must be retained for use by anyone else on the internet.
Monitoring
In order to determine if the SEO efforts are successful, you must monitor results of backlinks, PR and web trend statistics. There are many sources for generating this data as well as programs that will assist in these analyses. Whatever method you choose, whether it is using specific programs or setting up a spreadsheet for entry of data, be consistent in tracking the data. There will be fluctuations from day-to- day. You are looking for general, overall upward trends. Upward progress followed by maintenance of a strong position with slow, steady growth would indicate a successful SEO campaign.
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BB link (for phorums):
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