Tags |
|
|
Links |
|
|
Add You - Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics – most of them fr*ee – that savvy business leaders use.One increasingly popular – and profitable – tactic on Levinson’s list is the informative article. Articles are not ads. Articles are written to inform, to educate, and to help people solve problems. Articles you publish, online or off, can help you achieve several worthwhile marketing goals.ARTICLES ESTABLISH YOUR CREDIBILITYIt is well accepted that consumer confidence is the number one factor affecting purchasing decisions. A potential client who does not trust you will not call you to place an order. He will not access your website and click to purchase. He will not talk to your sales rep.Through articles you write, you can gain consumer confidence by demonstrating to readers that you understand their needs and that you have the knowledge and ability to deliver what they want.You feel their pain and can meet their needs, competently and efficiently.When you communicate this in articles you write, you establish your credibility.Now when customers need services you provide, they have the confidence to click through to your website, to pick up the phone, or to walk into
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the “regular” search listings, on most engines you’ll see “sponsored matches.” This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one examp
The Education Act of the United Kingdom, for instance, makes it a law that all children must start full time education at the age of five. However, although there’s no law that children of younger age should attend school, it’s felt by many educationists and parents that time spent in a nursery school is of great value to the younger child.It’s for this reason that there is nursery school – that is school for children of up to the age of five.Some of these nursery schools are maintained by the local authority, and are either day or residential. Others are part of a large school, particularly private schools, that is, there are may be a nursery department for children of three to five, from which pupils enter the school proper. In some cases, a residential home for children has a nursery school within its walls for the residents who are not yet old enough for primary school.These are not schools in the sense that the children receive formal lessons. What they gain from attendance is the opportunity to “socialize”. It is recognized that small children need to spend time in the company of their peers in age; to learn how to be one of as group; to take part in active group play, singing, acting, painting, sand and water play, story-telling, and so on; to share available adult attention, and to learn to accept the discipline of a group. However, very small chi
Do a search for Internet marketing or some derivative of that and you’ll be thrown into an expanding mass of theories, techniques, methodologies, scams and some actual useful information. Sorting through the latest trends, applying them to your site, and most importantly understanding what you’re doing can be confusing to say the least. Before we discuss how to get on top, let’s define some of the different players on the field.
If you’ve guessed it’s not about which strategy to use, but rather how to use each strategy effectively, you’re headed down the right path. I’m going to show you that all of these techniques share one common thread… you master that, and you’re in the big leagues!
Here’s the team line up in the current Internet marketing playing field.
RSS
RSS stands for Really Simple Syndication. It’s a kind of programming language format that lets you share news headlines and stories through a type of Internet address called an “RSS feed.” You can import these feeds into your site so you have the latest headlines from news around the world.
But the great part about them is that feeds exist for almost every subject matter, in every genre you can think of. Track a couple down that pump news about your business subject matter and you have juicy, up to date dynamic content on your web page to attract visitors! You can even take it one step further.
It’s not that difficult to create your own RSS feed. In this case, you’re actually writing the news about your business. People around the world can then display your information on their websites. If you make those news stories factual, appealing, attractive and easy to read, you’re on your way to becoming a household name.
Link Popularity
Many would argue that this is the most crucial factor in search ranking today. You might have heard the “vote” analogy. Where every site that links to yours is like a vote for your site. The more sites you have linked to you, the more votes you have…the more votes, the higher your ranking.
That’s an extremely simplified definition. There’s a big curve ball though. Votes are not equal. Search engines weigh many factors about your site, your link text, the site that links to you, and the number and type of sites that link to it, just to name a few variables.
Link popularity is definitely a big contender in achieving high rankings. But, you don’t want to link to just anyone. And stay far away from link farms and free for all link sites. They usually cover a full gamut of different kinds of sites. They’re scams. And many are already banned from search engines and you will be penalized.
You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.
Articles
The concept of article marketing in terms of the Internet is two fold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here’s how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content- articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.
Then, a person in your related field is looking to fill their site with some well- written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.
How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)
Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine’s mind, mean that you must be important.
Secondly, people may want to learn more and follow the link right back to your site. Hint… post your articles on your own site too. If someone wants to read more of what you’ve written they have immediate access.
Blogs
According to Princeton University, a blog is a “web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies…”
What makes blogs so exciting is that anyone can have a blog. It’s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term “diary” conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein’s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the “regular” search listings, on most engines you’ll see “sponsored matches.” This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one exampl
We hear a lot about the new buzzword; change management all throughout the trade journals in almost every industry and every industry sector in corporate America. Seldom do we realize that change management issues do also affect smaller businesses.Having been in the auto services industry for over 27 years I can tell you that the car wash business is one business which is always concerned with change management and often they lack succession plans as well. In fact car wash industry consolidators who go around and buy up used carwashes often buy them from car wash owners who are retiring and either do not have kids to run them or wish to get out of the business completely rather than hiring a manager to run it for them.This is because car wash businesses are generally a cash business and it is really hard to trust the labor or management from stealing the cash. Car wash owners need to worry about change management situations when they are ready to retire or go into semi retirement and need to make sure that the managers that they have and employees are able to do the job or very often they decide to sell the entire business.It is interesting that we talk about change management at the major universities and MBA schools across the country and yet we hear so little about change management and how it affects all types of businesses including such businesses
But the great part about them is that feeds exist for almost every subject matter, in every genre you can think of. Track a couple down that pump news about your business subject matter and you have juicy, up to date dynamic content on your web page to attract visitors! You can even take it one step further.
It’s not that difficult to create your own RSS feed. In this case, you’re actually writing the news about your business. People around the world can then display your information on their websites. If you make those news stories factual, appealing, attractive and easy to read, you’re on your way to becoming a household name.
Link Popularity
Many would argue that this is the most crucial factor in search ranking today. You might have heard the “vote” analogy. Where every site that links to yours is like a vote for your site. The more sites you have linked to you, the more votes you have…the more votes, the higher your ranking.
That’s an extremely simplified definition. There’s a big curve ball though. Votes are not equal. Search engines weigh many factors about your site, your link text, the site that links to you, and the number and type of sites that link to it, just to name a few variables.
Link popularity is definitely a big contender in achieving high rankings. But, you don’t want to link to just anyone. And stay far away from link farms and free for all link sites. They usually cover a full gamut of different kinds of sites. They’re scams. And many are already banned from search engines and you will be penalized.
You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.
Articles
The concept of article marketing in terms of the Internet is two fold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here’s how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content- articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.
Then, a person in your related field is looking to fill their site with some well- written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.
How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)
Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine’s mind, mean that you must be important.
Secondly, people may want to learn more and follow the link right back to your site. Hint… post your articles on your own site too. If someone wants to read more of what you’ve written they have immediate access.
Blogs
According to Princeton University, a blog is a “web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies…”
What makes blogs so exciting is that anyone can have a blog. It’s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term “diary” conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein’s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the “regular” search listings, on most engines you’ll see “sponsored matches.” This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one examp
When it comes to trade shows, it’s all about catching the eye. The impact of your display can make or break your success at the show. Banner stands very popular because they’re portable, flexible, and not too expensive. One drawback is that everybody uses them. So how do you make sure your banner stand draws attention—and doesn’t make you blend in? Here are a few tips for using a banner stand effectively.The right graphics are crucial. Eye-catching graphics make a big difference. Many experts will tell you to use the same colors as your company colors and logo, but this isn’t necessarily the best way to go. There’s a fine line between having a polished-looking booth and having a monochromatic one. It can be a good idea to choose colors that contrast effectively with the rest of your display—contrasting colors are far more eye-catching than colors that match and blend well. Make sure there’s some nice contrast within the graphics of the banner stand—but don’t throw too much color in without giving careful consideration to how those graphics will interact. Dynamic photography can also be a good way to draw attention with your banner stand. But to make sure it comes out well, you’ll need to be sure your printer is up to the job.The ad copy matters. Exciting graphics might turn a few heads, but it’s your copy that will do the lion’s share of the work. M
You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.
Articles
The concept of article marketing in terms of the Internet is two fold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here’s how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content- articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.
Then, a person in your related field is looking to fill their site with some well- written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.
How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)
Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine’s mind, mean that you must be important.
Secondly, people may want to learn more and follow the link right back to your site. Hint… post your articles on your own site too. If someone wants to read more of what you’ve written they have immediate access.
Blogs
According to Princeton University, a blog is a “web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies…”
What makes blogs so exciting is that anyone can have a blog. It’s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term “diary” conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein’s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the “regular” search listings, on most engines you’ll see “sponsored matches.” This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one examp
Like tens of thousands of people who often venture online exploring ways to make a little extra money, I have been looking for ways that would allow me to eventually live a life with residual income and financial freedom.Obviously, I did not know how except for the fact that many are making millions of dollars every year from Internet.But I learnt fast, after having paid a lot of money to the so-called Internet gurus. I realised that there were a lot of scams, hyped-up promises, and just plain sure-way-to-loose-your-hard-earned-money programs. Very quickly, it became obvious to me that the promises of make-tons-of-money-with-no-effort-all-for-free had to be challenged because this is not true at all! What you get for nothing would be nothing. I learnt now how I should look every time before I leapt.Building a business online is just like building a brick-and-mortar business offline. So you need both a good plan and a marketable product. Some friends advised that I should build a website around my personal interest or hobbies because it’d be fun doing so. That way, when the going gets tough, the motivation to persevere would be more likely to prevail. However I found that my own interest and hobbies were not necessarily what the market was looking for. In fact, I realized that I should look at other people’s interest instead.The easiest way to get i
Secondly, people may want to learn more and follow the link right back to your site. Hint… post your articles on your own site too. If someone wants to read more of what you’ve written they have immediate access.
Blogs
According to Princeton University, a blog is a “web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies…”
What makes blogs so exciting is that anyone can have a blog. It’s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term “diary” conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein’s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the “regular” search listings, on most engines you’ll see “sponsored matches.” This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one examp
As innovation changes from a hard to a softer kind of process, so the language must change to reflect this. Below are a list of terms that we commonly use in our project teams or businesses together with a new vocabulary that we should all be coming to terms with.Sales Pitch As project become more transformational than transactional we need to be talking about creating a purpose not simply pitching an idea.Visualisation Many of us visualise the outcome but it needs to be vocalised also. We all respond to different stimuli so the desired outcome needs to represented in as many ways as possible to engage the whole project team.Designer/worker/engineer When you are building something new and exciting then call your team something exciting. They are all creators in their own specialist field.Demand Demands very seldom work as intended. Create a dream and encourage others to buy in and follow it with you.Content We all worry about the content of specifications and requirements documents. Consider the consequences of every action you take. Does it enhance the clients experience, does it add comfort, safety or fun?Scheme/Plan Instead of cumbersome plan, create a story and storyboard to en
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the “regular” search listings, on most engines you’ll see “sponsored matches.” This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one example.
The consequences from these people trying to outmaneuver the search companies are chaotic and create virtual gridlock on the Internet. However, statistics overwhelmingly show 75-80% of site traffic comes from search engines. So search engine marketing must be an equally strong part of your web development thrust.
You think ok, but if search engines are always evolving to stay a step ahead of the abusers, what if I manage to get my site way high on the list, only to be at the bottom again because a modification in the search-ranking algorithm is made. Suddenly my top 10 results plummeted to position 880 overnight. That’s pretty upsetting, not to mention a huge waste of money.
The Secret
Diversify
Don’t rely only on keywords in your pages to get to the top. Like you would diversify a stock portfolio, write some articles, make sure you get yourself listed on good, quality directories and sites, and optimize your code. Develop an Internet marketing plan that won’t cause you to plunge in the search ranks because of an algorithm change. Insert appropriately the eggs in one basket clich? here.
The Common Thread
RSS feeds, articles, link text, blogs… the combination of these and other methods will bring you to the top. But they have to be effectively consistent in one thing. They must all have superior content written for the end user, not the search engines. Remember; always sell to your potential customers, not the engines. Here’s why.
A search engine company’s goal is to provide the end user with the best, most relevant matches to a search inquiry. If they fail, the user moves to a different search engine. They don’t want to lose customers any more than you do. To keep a customer, a search must be matched to the best content. Period. No matter what defenses or blockades or changes they evolve with overnight. If they don’t provide results a user can use, they lose that user. And they wont allow that.
Therefore, only legitimate, quality content will be matched to the end users request. No matter what modifications to algorithms or stops to doorway pages or link farms a search engine company integrates into their defenses, they wont deviate from their goal of being the best. They can only do that by providing the best results.
An assortment of carefully planned and executed Internet marketing strategies and techniques will get you to the top. It does take some time, but your efforts must start with a solid foundation. You must look at the big picture. It’s not something that can be done in an evening, so don’t try. Instead, focus on building a well diversified skeletal system to your Internet marketing.
In Part two learn what good content consists of, how to write it, how to get it, how to keep it fresh and keep your audience.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/78510/addyou-Top-Search-Engine-Ranks-The-Only-Secret-You-Need-Explained-Part-1.html">Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1</a>
BB link (for phorums):
[url=http://www.addyou.info/article/78510/addyou-Top-Search-Engine-Ranks-The-Only-Secret-You-Need-Explained-Part-1.html]Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1[/url]
Related Articles:
Wisconsin Workers Waste Nearly 3 Hours A Day
Computer Tips that Help Small Businesses Operate Profitably
Bookmark it:
|