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    Case Study; Motivating Franchisees in Medium Sized Franchising Companies
    In a small franchising company which is growing fast and always under a cash flow crisis, it is essential to keep all franchisees profitable to prevent lawsuits, maintain royalty income streams and attract new franchisees who see their success in the market place.Having been a Founder of a Small Franchise Company, which grew rapidly into a Medium Sized Franchise Company prior to my early retirement and sale of the company, I can tell you that the most important thing is to have successful franchisees in the market place. One way I achieved this was constantly motivating the team.
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    If you have concerns that perhaps you could be violating some of these rules, perhaps you need to look at what is needed to ensure you are in full compliance with Yahoo!'s recommendations. I would strongly suggest you do this review. If you do get removed from the index because of the spam policy it could be very difficult to get re-indexed according to Yahoo!'s own spam police.

    So should you convert your dynamic site to static?

    The simple answer is no. There is no need to scrap that content management system you've likely spent months and years developing. Perhaps simply adding

    The Eight Ways Direct Response Radio Enhances DRTV Advertising Campaigns
    Considering or currently running a DRTV advertising campaign? Here’s why you should read this paper.Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave room for another more nimble medium to serve a significant purpose. Radio fills that void extremely well, and done right it can significantly enhance the profitability of any DRTV effort.DRTV is the bread and butter of any huge success. Why? Because you can make the most m
    It is interesting to watch the varied reactions to the new Yahoo! search. As a spectator I can sit back and take it all in and form my own opinions. I can then apply my ideas to my clients and watch them succeed. One such topic of interest of late is Yahoo!'s policy on spam in the index.

    To quote what Yahoo! considers unwanted:

    "Some, but not all, examples of the more common types of pages that Yahoo! does not want included:

    Pages that harm accuracy, diversity or relevance of search results

    Pages dedicated to directing the user to another page

    Pages that have substantially the same content as other pages

    Sites with numerous, unnecessary virtual hostnames

    Pages in great quantity, automatically generated or of little value

    Pages using methods to artificially inflate search engine ranking

    The use of text that is hidden from the user

    Pages that give the search engine different content than what the end-user sees

    Excessively cross-linking sites to inflate a site's apparent popularity

    Pages built primarily for the search engines

    Misuse of competitor names

    Multiple sites offering the same content

    Pages that use excessive pop-ups, interfering with user navigation

    Pages that seem deceptive, fraudulent or provide a poor user experience

    Yahoo!'s Site Guidelines are designed to ensure that poor-quality pages do not degrade the user experience in any way."

    As you can see, there is a lot of grey area here. While most points are pretty straight forward, some like "Pages in great quantity, automatically generated or of little value" could include dynamically generated database driven pages (like a storefront or e-commerce site) while "Excessively cross-linking sites to inflate a site's apparent popularity" could include sites which use legitimate link building strategies to help their rankings.

    So what do you do? How do you know if your site falls into these categories? In other words, how do you determine if your site may be considered spam?

    I would suggest taking a critical look at your site. Does it follow the guidelines listed in their help section on pages which Yahoo! does want included in its index? For example, are they original? Built for humans primarily? Contain useful information? These are all questions you need to keep in the back of your mind as you assess your site.

    If you have concerns that perhaps you could be violating some of these rules, perhaps you need to look at what is needed to ensure you are in full compliance with Yahoo!'s recommendations. I would strongly suggest you do this review. If you do get removed from the index because of the spam policy it could be very difficult to get re-indexed according to Yahoo!'s own spam police.

    So should you convert your dynamic site to static?

    The simple answer is no. There is no need to scrap that content management system you've likely spent months and years developing. Perhaps simply adding m

    Pay Per Click Advertising Campaigns on Google and Yahoo
    Pay-per-click advertising campaigns ( PPC ), like Google Adwords or Overture’s, can play an important role in the development of qualified Web Site traffic. Set up a pay-per-click campaign the right way and a quiet Web Site can turn into a buzz-saw of activity and production. Set it up wrong, and you can throw away a lot of money.Jumpstart Web Site Traffic with Pay Per Click AdvertisingPay-per-click campaigns can increase the popularity/visibility and improve the “organic” listings of a new Web Site that would otherwise receive poor rankings. After a set budget is r
    lly the same content as other pages

    Sites with numerous, unnecessary virtual hostnames

    Pages in great quantity, automatically generated or of little value

    Pages using methods to artificially inflate search engine ranking

    The use of text that is hidden from the user

    Pages that give the search engine different content than what the end-user sees

    Excessively cross-linking sites to inflate a site's apparent popularity

    Pages built primarily for the search engines

    Misuse of competitor names

    Multiple sites offering the same content

    Pages that use excessive pop-ups, interfering with user navigation

    Pages that seem deceptive, fraudulent or provide a poor user experience

    Yahoo!'s Site Guidelines are designed to ensure that poor-quality pages do not degrade the user experience in any way."

    As you can see, there is a lot of grey area here. While most points are pretty straight forward, some like "Pages in great quantity, automatically generated or of little value" could include dynamically generated database driven pages (like a storefront or e-commerce site) while "Excessively cross-linking sites to inflate a site's apparent popularity" could include sites which use legitimate link building strategies to help their rankings.

    So what do you do? How do you know if your site falls into these categories? In other words, how do you determine if your site may be considered spam?

    I would suggest taking a critical look at your site. Does it follow the guidelines listed in their help section on pages which Yahoo! does want included in its index? For example, are they original? Built for humans primarily? Contain useful information? These are all questions you need to keep in the back of your mind as you assess your site.

    If you have concerns that perhaps you could be violating some of these rules, perhaps you need to look at what is needed to ensure you are in full compliance with Yahoo!'s recommendations. I would strongly suggest you do this review. If you do get removed from the index because of the spam policy it could be very difficult to get re-indexed according to Yahoo!'s own spam police.

    So should you convert your dynamic site to static?

    The simple answer is no. There is no need to scrap that content management system you've likely spent months and years developing. Perhaps simply adding

    What is Your Marketing IQ?
    What is your marketing IQ? Are you in need of a little help or are you marketing brilliantly? Take the following quick and easy (not to mention enlightening) quiz and find out!1. What is the best competitive advantage that any business can promote?a. quality b. service c. price d. None of the above; they are all poor choices2. What is the most important factor when identifying your market niche?a. Who you are b. Demographic data c. Psycographic data d. Past economic trends within the targeted niche3. Wh
    excessive pop-ups, interfering with user navigation

    Pages that seem deceptive, fraudulent or provide a poor user experience

    Yahoo!'s Site Guidelines are designed to ensure that poor-quality pages do not degrade the user experience in any way."

    As you can see, there is a lot of grey area here. While most points are pretty straight forward, some like "Pages in great quantity, automatically generated or of little value" could include dynamically generated database driven pages (like a storefront or e-commerce site) while "Excessively cross-linking sites to inflate a site's apparent popularity" could include sites which use legitimate link building strategies to help their rankings.

    So what do you do? How do you know if your site falls into these categories? In other words, how do you determine if your site may be considered spam?

    I would suggest taking a critical look at your site. Does it follow the guidelines listed in their help section on pages which Yahoo! does want included in its index? For example, are they original? Built for humans primarily? Contain useful information? These are all questions you need to keep in the back of your mind as you assess your site.

    If you have concerns that perhaps you could be violating some of these rules, perhaps you need to look at what is needed to ensure you are in full compliance with Yahoo!'s recommendations. I would strongly suggest you do this review. If you do get removed from the index because of the spam policy it could be very difficult to get re-indexed according to Yahoo!'s own spam police.

    So should you convert your dynamic site to static?

    The simple answer is no. There is no need to scrap that content management system you've likely spent months and years developing. Perhaps simply adding

    Get New Staff to 'Self-Select'
    If you want a strong and distinctive company culture, you need to get the right people on the job.If you want innovation, hire creative people. If you want aggressive sales results, hire those with an energized ‘can-do’ attitude. If you want to give great customer service, only hire people who will go the extra mile.But how can you find such people in a market filled with so many resumes, retrenchments and retirees? How can you avoid wasting time and money hiring new staff, only discovering later they weren’t the right people for the job?Well-designed job interviews
    ularity" could include sites which use legitimate link building strategies to help their rankings.

    So what do you do? How do you know if your site falls into these categories? In other words, how do you determine if your site may be considered spam?

    I would suggest taking a critical look at your site. Does it follow the guidelines listed in their help section on pages which Yahoo! does want included in its index? For example, are they original? Built for humans primarily? Contain useful information? These are all questions you need to keep in the back of your mind as you assess your site.

    If you have concerns that perhaps you could be violating some of these rules, perhaps you need to look at what is needed to ensure you are in full compliance with Yahoo!'s recommendations. I would strongly suggest you do this review. If you do get removed from the index because of the spam policy it could be very difficult to get re-indexed according to Yahoo!'s own spam police.

    So should you convert your dynamic site to static?

    The simple answer is no. There is no need to scrap that content management system you've likely spent months and years developing. Perhaps simply adding

    Why Prospects Challenge Price
    Prospects/customers want several things from their suppliers. Fair price, quality products and services, and timely service (not in order of their preference). Surveys of consumers say that most consumers want: timely and responsive service first, quality products and services second, and low price third. For over thirty years, I have surveyed my sales audiences and asked them what they think is most important to consumers, and the results have been consistent: low price first, quality and service last. We seem to have a difference in perception here!There are three elements that
    .

    If you have concerns that perhaps you could be violating some of these rules, perhaps you need to look at what is needed to ensure you are in full compliance with Yahoo!'s recommendations. I would strongly suggest you do this review. If you do get removed from the index because of the spam policy it could be very difficult to get re-indexed according to Yahoo!'s own spam police.

    So should you convert your dynamic site to static?

    The simple answer is no. There is no need to scrap that content management system you've likely spent months and years developing. Perhaps simply adding more useful content to some of the pages is all that is needed. By following Yahoo!'s own rules you should be able to reconstruct some of your pages to ensure they don't get banned.

    Does this mean you should quit doing link building or remove your links page?

    I don't think you should discontinue link building, but if you are doing reciprocal linking, take a look at the site to which you are linking as well as those sites linking to you. You may need to reassess the quality of your link partners using the same tests you put your own site through.

    With regards to your link partners, again, assess them for quality. Are they in related industries? Are they worthy of linking to? That is, do they also follow the Yahoo! guidelines? If not then perhaps you will want to consider temporarily removing their links from your site. You may even go so far as to contact them and suggest they perform their own analysis of their site based on the new Yahoo! rules.

    So what if you think you have already been removed for this reason?

    There is an email address (webmasterworldfeedback AT yahoo DOT com) to which you can send a request for review. This is only a temporary fix, as they plan on implementing a full review process in the coming months.

    Also keep in mind that Yahoo! search is still in its infancy. As time goes on it will get better. Perhaps their filters are over filtering sites which are legitimate, but it should get better with time. They can't anger too many people early on, as they are trying to build a competitive search engine. If they start alienating webmasters or legitimate site owners they risk losing search customers to other engines such as Google or MSN.

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