Add You - Internet and Businesses Online

Double Opt In Email List: The Secret of Making Big Money With Your List
The most common statement in internet marketing is "The money is in the list". What this means is that once you have an opt in email list, you'll never go broke again. All you have to do is keep sending emails recommending affiliate products to them and you'll continue to get paid.Building a list is an essential skill if you're trying to make money online. I see it as the most important aspect of internet marketing and that is why I wrote a book on it at http://www.akinalabi.com/list.htmlBut if you want to maximize the profits from your list, then you should consider building a double opt in email list. What this means is that you should ensure that your list members click a link in the first email they recieve from you to confirm that they were actually the ones that asked for information from your website.Let me explain.A lot of people put in bad or non-existent email addresses when they get to your squeeze page. Because they put down a bad email address, it's unlikely that they will read the messages you will send to them in future.But if they put down their best email addresses and confirm that they were actually the ones that opted in earlier on, then it will be very likely that they'll open your emails in future.Here is the tactic you should use to make sure they double opt into your list.On your opt in page, make sure you state it clearly that they should put down their best email addresses and also, a confirmation email will be sent to them. Also state that it is after they click the confirmation link in the email before they can access the free stuffs you're giving away.Informing them of all these from the onset will drastically reduce the amount bad email addresses you'll recieve.The downside of using double opt in is that many people will not rem

main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.

Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.

5. Give every page a meaningful title.

Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.

Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the tag is not a Meta Tag, but a required element for every page.The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).Google offers the 'all<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/3144/advice--Toy-Ideas.html"> Toy Ideas</a> The toy industry suffered a major setback during the recession. Thankfully, it survived but the products coming out of the toy industry of late are quite boring. One wonders where has all the innovation gone? If you have an original idea to sell to the toy industry you will need to go about it the right way or else suffer rejection and frustration.Toy companies receive thousands of ideas from inventors every year, and accept only a fraction of them. So how can you increase your chances of success? If you are planning to enter the toy industry you may benefit from these tips:The first thing to remember while embarking into the toy industry is to do a great deal of research but don't be foolhardy to presume that you can reinvent the wheel. Also, don't try to improve on existing popular toys. Don't think you'll re-do Slip-N-Slide, for instance, and make it even better. A lot of inventors make this mistake, or submit a so-called new idea that's already on the market. Do your research, and leave product updates to a company's internal Research and Development staff.Your research should help you decide which companies to target. As a rule of the thumb you should target toy companies that produce products most similar to your idea. You may find more success with small and mid-sized toy companies. It's a good idea to take the assistance of an agent who can be helpful in opening doors.Next, you have to develop a prototype to show proof of your concept. The inventor has to bring more to the table than just an idea. He has to convince the company that it works. While making a presentation of the prototype, always aim for simplicity. If you take twenty minutes to explain how something works, there's very little chance of success.Understand the review process. In disclos</div>Everyone in the online world knows extremely well that the most sought after traffic to one's site comes from a Google search. Folks, 80% of searches on the internet are done in Google.In theory, it is simple - if you have something interesting to someone else, if you build a website with the honest to goodness goal to provide something useful for someone else, that someone else will find you. That is also how the creators of Google describe their main goal, to more or less have a great repository of information, and help people of our planet find useful stuff.In practice, it is not that simple. It is not that simple because there are thousands, possibly even millions of sites like yours, because you might be running a very honest online business, selling some very useful product, but do not have unheard of, exceptionally grand 'content'. If your site is listed on page 265 of a search results set, be sure you will never get any visitors that way.Unlike Yahoo and others, who rely on human involvement, Google does everything through automation. Websites are indexed (or crawled, or spidered - all terms refer to the same process) by their indexing software called Googlebot. Googlebot looks at websites daily, and rules programmed into the software decide which of your pages make it into the main Google index and which don't. After your site was indexed, whether it was submitted for indexing by a human or the robot just stumbled upon it, your pages are ranked, so Google knows on which page of a search to put your site on, and on what search phrases should your site even be part of the result search.The Googlebot is very smart and works really well. Keep in mind however, that is just a piece of software, a very sophisticated one, but it's just a computer program. Consequently, it has a set of algorithms (rules) it uses to index web site content (information), a set of capabilities (as I said before, Googlebot is really intelligent) and a set of limitations. As such, there is an impressive number of ways in which one can trip up the Googlebot and make it impossible for it to index your content. Alternately, the Googlebot can index your site well, and then people will find it when searching for words it contains.This article will try to teach you all the basics necessary to achieve consistency and persistency in Google, starting with the very basic step: getting indexed by Googlebot, Google's indexing robot.1. Read Google's own Webmaster GuidelinesThe people behind Google seem to have two main things down to a science: One, most of their algorithms (rules) are so secret, that all us non-Google employees do is speculate. Two, their guidelines are very simple, direct and precise. Following their guidelines will never hurt your site's ranking. Disregarding their guidelines can and probably will hurt you in the long run. So go to http://www.google.com/webmasters/guidelines.html and read what Google has to say about itself.2. Have text links.Make every single page on your site accessible via a text-based link, as opposed to Javascript, Flash, DHTML (Dynamic HTML), etc. Googlebot's native language is text. Google says: "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."This is probably the number one key to your site's existence in Google. Googlebot is actually a robotic, browser-like software, based on the venerable Lynx browser. The reasoning behind this approach is that the creators are trying to get as close as possible to emulating human browsing, making sure your website is actually human friendly. Consequently, by downloading Lynx on your computer and looking at your site through Lynx (http://lynx.isc.org), you will see more or less exactly the information Googlebot can read and index and the links Googlebot can follow. You will also see HTML errors on your pages and places where a robot would be stuck and could not reach the rest of your site.I know it is very unfair to those of us who understand and love the potential of websites built completely in Flash, or other engines. However, until the nice folks who run Google figure out a good way to crawl inside a Flash file and extract the appropriate information, we are stuck with standard HTML.This is not to say that you cannot make your site really pretty and fill it with Java Script and Flash eye candy. But you must have regular text and standard text links. Usually you can achieve the desired effect by having extra navigation menus based on standard text links.3. Avoid frames.Avoid frames at all cost. If you must use them (for example to make someone else's page look like it's part of your site), do not use them on your front page.Frames are like the plague, they sneak up on you. It is incredibly easy to lose Googlebot's tracks inside a badly formatted frameset. You might hear that some of the robots, including Google's Googlebot and Yahoo's Slurp are quickly gaining capabilities to go inside frames properly. My philosophy is, until a feature becomes ubiquitous, if you're uncertain, leave it in the closet.4. Keep the number of links on a given page less than 100.This comes straight from Google's Webmaster Guidelines: "Keep the links on a given page to a reasonable number (fewer than 100)."This looks more like a suggestion and I am not 100% sure if you get penalized in any way or if Googlebot just stops reading your links after 100. I can however tell you from personal experience that I tried a page with 700 links and it seemed fine. Then one day I tried to view the page from my Blackberry PDA and I got this strange error message saying my page is illegally formatted. After I split the page into several ones with 80 links each, the pages worked on the PDA also.Who cares about the Blackberry? Well, if you're reading this and your goal is to get visitors, then your main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.5. Give every page a meaningful title.Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the <title> tag is not a Meta Tag, but a required element for every page.The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).Google offers the 'alli<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/1029/advice--Tips-For-Planning-A-Successful-Corporate-Party.html"> Tips For Planning A Successful Corporate Party</a> Whether or not the company you work for offers yearly celebrations, there comes a time in every business when get-togethers arise. Sometimes, the occasion calls for the popping of champagne, while others include a simple spread of cheese and crackers. Depending on the event that needs planning, corporate parties have the potential to become rather entertaining moments that create everlasting memories when organized in the proper manner. Regardless if this is your first time planning a corporate party, there are plenty of tips to follow and things to learn along the way. Below are a few to keep in mind:1) Knowing the budget allotted for a corporate party is rather important, which allows a planner to make the proper arrangements that better serve the theme of the event. When you don’t have a clue as to the amount of money that you can spend on a get-together, the decisions you make for the event may not be as realistic as they can or should be.2) Since you’ve been working in the office for a decent amount of time (to have the responsibility of planning a corporate party), you should already have an idea about what type of things that your fellow co-workers enjoy. Planning the kind of activities that will get employees involved during the party makes the event more enjoyable for all. For instance, a silly office group may appreciate “Pin the Tail on the Boss” while others may enjoy a friendly round of charades.3) Food and drink is what keeps a party going. When guests are hungry and thirsty, they are less likely to stay or feel satisfied. Depending on the type of corporate party you are planning, you may or may not have to employ the services of a caterer, which will cost much more than homemade punch, cookies, and finger foods. Some offices have saved money and added variety to a party by having eac</div>oogle knows on which page of a search to put your site on, and on what search phrases should your site even be part of the result search.The Googlebot is very smart and works really well. Keep in mind however, that is just a piece of software, a very sophisticated one, but it's just a computer program. Consequently, it has a set of algorithms (rules) it uses to index web site content (information), a set of capabilities (as I said before, Googlebot is really intelligent) and a set of limitations. As such, there is an impressive number of ways in which one can trip up the Googlebot and make it impossible for it to index your content. Alternately, the Googlebot can index your site well, and then people will find it when searching for words it contains.This article will try to teach you all the basics necessary to achieve consistency and persistency in Google, starting with the very basic step: getting indexed by Googlebot, Google's indexing robot.1. Read Google's own Webmaster GuidelinesThe people behind Google seem to have two main things down to a science: One, most of their algorithms (rules) are so secret, that all us non-Google employees do is speculate. Two, their guidelines are very simple, direct and precise. Following their guidelines will never hurt your site's ranking. Disregarding their guidelines can and probably will hurt you in the long run. So go to http://www.google.com/webmasters/guidelines.html and read what Google has to say about itself.2. Have text links.Make every single page on your site accessible via a text-based link, as opposed to Javascript, Flash, DHTML (Dynamic HTML), etc. Googlebot's native language is text. Google says: "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."This is probably the number one key to your site's existence in Google. Googlebot is actually a robotic, browser-like software, based on the venerable Lynx browser. The reasoning behind this approach is that the creators are trying to get as close as possible to emulating human browsing, making sure your website is actually human friendly. Consequently, by downloading Lynx on your computer and looking at your site through Lynx (http://lynx.isc.org), you will see more or less exactly the information Googlebot can read and index and the links Googlebot can follow. You will also see HTML errors on your pages and places where a robot would be stuck and could not reach the rest of your site.I know it is very unfair to those of us who understand and love the potential of websites built completely in Flash, or other engines. However, until the nice folks who run Google figure out a good way to crawl inside a Flash file and extract the appropriate information, we are stuck with standard HTML.This is not to say that you cannot make your site really pretty and fill it with Java Script and Flash eye candy. But you must have regular text and standard text links. Usually you can achieve the desired effect by having extra navigation menus based on standard text links.3. Avoid frames.Avoid frames at all cost. If you must use them (for example to make someone else's page look like it's part of your site), do not use them on your front page.Frames are like the plague, they sneak up on you. It is incredibly easy to lose Googlebot's tracks inside a badly formatted frameset. You might hear that some of the robots, including Google's Googlebot and Yahoo's Slurp are quickly gaining capabilities to go inside frames properly. My philosophy is, until a feature becomes ubiquitous, if you're uncertain, leave it in the closet.4. Keep the number of links on a given page less than 100.This comes straight from Google's Webmaster Guidelines: "Keep the links on a given page to a reasonable number (fewer than 100)."This looks more like a suggestion and I am not 100% sure if you get penalized in any way or if Googlebot just stops reading your links after 100. I can however tell you from personal experience that I tried a page with 700 links and it seemed fine. Then one day I tried to view the page from my Blackberry PDA and I got this strange error message saying my page is illegally formatted. After I split the page into several ones with 80 links each, the pages worked on the PDA also.Who cares about the Blackberry? Well, if you're reading this and your goal is to get visitors, then your main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.5. Give every page a meaningful title.Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the <title> tag is not a Meta Tag, but a required element for every page.The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).Google offers the 'all<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/42967/advice--A-Conflict-Grows-When-Leaving-a-Small-Business-Unattended.html"> A Conflict Grows When Leaving a Small Business Unattended</a> Conflictive solutions are those found in competitive environments where the solutions are incompatible amongst each other.Take for example this sales organization within a company that is asking for a new solution that could improve the sales process -– for example, they want to inform special clients about additional features, which they start manually because there are no (more) resources left to implement them in a structural way. It is however an extra service that strengthen the loyalty and makes new revenues possible.The internal -– centralized -– service department is stuffed with strategic and other high committed assignments and is unable to handle this little issue. So the sales department starts to select an own supplier to solve it. Everybody is happy, because the resources are efficiently allocated (this is where the conflict develops).Then after a while, this new feature becomes heavenly accepted by the customers, and as a traditional rule –- we elaborate on success -- more money is invested. By that time, the strategic projects are delivered and extra resources become available to focus on new issues. Like this one. In the mean time, the new business development has grown to significant proportions.Behind success follows new commitment and more people get involved. Yet it is a strange solution found by others (by them, not by us). The infrastructure is different and there is no connection to the rest of the organization. Not only incompatible but non-communicating. This results in a common problem where client data is distributed amongst the new solution (system) and the existing one.The end of the story is the longer you wait with leaving this island alone, the more problems you will encounter once "embraced" by the group.It starts however already to become an i</div>elf.2. Have text links.Make every single page on your site accessible via a text-based link, as opposed to Javascript, Flash, DHTML (Dynamic HTML), etc. Googlebot's native language is text. Google says: "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."This is probably the number one key to your site's existence in Google. Googlebot is actually a robotic, browser-like software, based on the venerable Lynx browser. The reasoning behind this approach is that the creators are trying to get as close as possible to emulating human browsing, making sure your website is actually human friendly. Consequently, by downloading Lynx on your computer and looking at your site through Lynx (http://lynx.isc.org), you will see more or less exactly the information Googlebot can read and index and the links Googlebot can follow. You will also see HTML errors on your pages and places where a robot would be stuck and could not reach the rest of your site.I know it is very unfair to those of us who understand and love the potential of websites built completely in Flash, or other engines. However, until the nice folks who run Google figure out a good way to crawl inside a Flash file and extract the appropriate information, we are stuck with standard HTML.This is not to say that you cannot make your site really pretty and fill it with Java Script and Flash eye candy. But you must have regular text and standard text links. Usually you can achieve the desired effect by having extra navigation menus based on standard text links.3. Avoid frames.Avoid frames at all cost. If you must use them (for example to make someone else's page look like it's part of your site), do not use them on your front page.Frames are like the plague, they sneak up on you. It is incredibly easy to lose Googlebot's tracks inside a badly formatted frameset. You might hear that some of the robots, including Google's Googlebot and Yahoo's Slurp are quickly gaining capabilities to go inside frames properly. My philosophy is, until a feature becomes ubiquitous, if you're uncertain, leave it in the closet.4. Keep the number of links on a given page less than 100.This comes straight from Google's Webmaster Guidelines: "Keep the links on a given page to a reasonable number (fewer than 100)."This looks more like a suggestion and I am not 100% sure if you get penalized in any way or if Googlebot just stops reading your links after 100. I can however tell you from personal experience that I tried a page with 700 links and it seemed fine. Then one day I tried to view the page from my Blackberry PDA and I got this strange error message saying my page is illegally formatted. After I split the page into several ones with 80 links each, the pages worked on the PDA also.Who cares about the Blackberry? Well, if you're reading this and your goal is to get visitors, then your main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.5. Give every page a meaningful title.Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the <title> tag is not a Meta Tag, but a required element for every page.The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).Google offers the 'all<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/45686/advice--Team-Dysfunction--The-Roots-of-Resistance.html"> Team Dysfunction: The Roots of Resistance</a> Why does doing something new or different bring out such defenses in certain people? Is it insecurity? Or, fear maybe? But what could possibly be so scary about exploring new ways of doing things, especially if it means we discover ways to improve? So often when I am hired to train groups and teams I hear, “No, that won’t work. We’ve already tried it.” I just don’t get it.How can people think they know everything about everything all the time? It’s one thing for aspiring fortune tellers, but professional business people? I don’t think so.Maybe it’s a simple matter of the world being made up of two types of people: the ones who say, “why not?” and the others who say, “why bother?” But I doubt that too.No matter how many groups of open-minded, optimistic, and confident people there are, there always seems to be one who isn’t. The problem is that the hijinks of one negative person who thinks he or she knows more than other people, is enough to sabotage just about any organizational effort.As consultants, we're hired to improve organizational issues and effectiveness. Notice, the operative word here is “improve.” But when one rotten apple is able to distract others from matters at hand, they head those very opportunities off at the pass.On the surface, it's hard to know if there is "problem" among us. That is, until we hear the first “tsk” come from the back of the meeting room. But since the culprit blends in so well and never - ever sits in plain view, it's still hard to know at first who he or she is.So when his or her rolling eyes and heavy sighs graduate to note passing and whispering, “the one” has made him or herself known. In no time, if left to their own devices, these people will suck every last bit of energy from the room. The real challenge for trainers a</div> standard text links. Usually you can achieve the desired effect by having extra navigation menus based on standard text links.3. Avoid frames.Avoid frames at all cost. If you must use them (for example to make someone else's page look like it's part of your site), do not use them on your front page.Frames are like the plague, they sneak up on you. It is incredibly easy to lose Googlebot's tracks inside a badly formatted frameset. You might hear that some of the robots, including Google's Googlebot and Yahoo's Slurp are quickly gaining capabilities to go inside frames properly. My philosophy is, until a feature becomes ubiquitous, if you're uncertain, leave it in the closet.4. Keep the number of links on a given page less than 100.This comes straight from Google's Webmaster Guidelines: "Keep the links on a given page to a reasonable number (fewer than 100)."This looks more like a suggestion and I am not 100% sure if you get penalized in any way or if Googlebot just stops reading your links after 100. I can however tell you from personal experience that I tried a page with 700 links and it seemed fine. Then one day I tried to view the page from my Blackberry PDA and I got this strange error message saying my page is illegally formatted. After I split the page into several ones with 80 links each, the pages worked on the PDA also.Who cares about the Blackberry? Well, if you're reading this and your goal is to get visitors, then your main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.5. Give every page a meaningful title.Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the <title> tag is not a Meta Tag, but a required element for every page.The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).Google offers the 'all<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/27115/advice--Double-Opt-In-Email-List--The-Secret-of-Making-Big-Money-With-Your-List.html"> Successful Business Marketing</a> Successful Business Marketing means different things to different people but the bottom line is that whether you are marketing a product, a brand, the business itself or anything else, your success will depend on having a plan - and following it.Every now and then in marketing, as in life, a series of unplanned or unexpected events take place and voila! – you have an unexpected but successful outcome. For example, a mysterious foreign millionaire takes a liking to the plastic gizmo your factory produces and you suddenly land an export order worth millions.That is NOT successfull business marketing! It's nice to have it happen but it's not wise to count on for your future prosperity!For sustained successful business marketing, you must have a marketing plan in place. And not just any old marketing plan that is looked at once a year and then stashed in the bottom draw to gather dust while the companies marketing efforts stumble from one disjointed attempt to the next.Successful business marketing depends on having a simple, functional yet effective marketing plan in place against which all marketing efforts and marketing spend can be measured. In this way, irrespective if you are a one man home-based business or the next Microsoft, you ensure that your marketing efforts are coordinated and focused on your outcome.Unfortunately, a simple yet effective marketing plan is not that simple to come by. Traditionally a marketing plan is a pretty expensive document that can run to hundreds of pages and seems to be specifically designed to baffle everyone who actually has to implement the thing.In my experience, the most successful business marketing plans are those that are produced “in house”. This means that the marketing plan is developed and evolves utilizing the expertise and knowle</div>main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.5. Give every page a meaningful title.Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the <title> tag is not a Meta Tag, but a required element for every page.The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).Google offers the 'allintitle' syntax, which lets users search only text that appears in a page title. A lot of people who integrate a Google bar into their websites allow users to get results only by title. There are over 29 million results returned for Untitled Document.Most of us - myself included - copy and paste template pages, out of the convenience of not having to recreate all design elements from scratch. If you do so, do not forget to change the title.Make sure your title is not just a list of keywords and that it is related to the actual content of the page. Google can and will check that, before deciding on your page's 'relevance'.6. Do not place important text inside images.Google says: "Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images."It is very tempting to create images with text inside them, for the very simple reason that as designers, we are not limited to the very few font (type) options that basic HTML allows. Also, different browsers tend to display things differently nowadays, so it is much easier to create a text image, which will be shown consistently and not worry about styles, operating systems, etc.7. Use descriptive "ALT" tags.The "ALT" tag is used as a text alternative (hence the name) for images and image links and was designed so that text browsers (such as Lynx) do not just display a generic 'Image' for every picture link you might have. If all your links say 'Image', how would a potential visitor know what they are?Make sure that the text description is meaningful and accurate. Take our promotional items company as an example. Let's say they have a picture of a tradeshow display, as an example of a service they provide outside the ordinary imprinted mint boxes, calculators and keychains. If the "ALT" tag only says "display", that is what Googlebot will see and index. If the tag says something like "example of a tradeshow display design", that is certainly more useful and more Googlebot friendly.Please note that although the "ALT" tag does count and Google seems to put a high price on this tag, it ranks lower than plain text.8. Use meaningful descriptions for linksWith the risk of sounding like a scratched CD, I'll have to say this again: Whether you use picture links or text links, please use meaningful text inside your tags so that Googlebot can associate that text with that href link.In other words, let's pretend again that we are designing that website for that imaginary promotional items company we called JDPromos. If you intend to put a link to a set of sample coffee mugs promos, say something like "link to JDPromos samples of branded coffee mugs", not just "coffee mugs", or even worse, "click here for pictures". Never use link text like "read more" or "go here" or "download it", "click here", "don't click here", you get the picture - I hope.Don't try to fool the Googlebot with hidden links or duplicate content or irrelevant pages of words like "sex" and "hot girls." The Googlebot doesn't like being played and you will be penalized, one way or another, in the long run.9. Use a "description" tag for every pageInclude a <meta name="description" content="[insert your site's description here]">tag in your page header to summarize your site. Use a meaningful one or two sentence description, do not keyword spam.Even better, include descriptive text on the site's front page where users can actually read it. This text will appear as the description for your site in Google results.Place more important content higher in the page than less important content in a page, Google does categorize text on a page based on it's position, text at the bottom of a page is considered less important, or 'relevant', to use one of Google's own terms.10. Use short query stringsUse URLs with query strings sparingly, if at all possible. Query strings are also called dynamic pages. You can usually recognize dynamic pages by the presence of the "?" character. Keep in mind that the shorter the list of query string parameters, the better. Be aware that not every search engine robot can crawl dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.11. Never use the "&id=" parameterIf you must use query strings, or dynamic pages, never use the "&id=" parameter as part of the string.I know this might sound ridiculous, as it might be hard or impossible for you not to use the "&id=" parameter, but if you are a programmer and you can change the variable's name, replace "id" with something else. Otherwise, Googlebot will just skip that page.Google says: "Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index."12. Use robots.txtUse robots.txt to show the Googlebot around your site. This ancient and very standard mechanism for directing well-behaved robots like the Googlebot will allow you to specify places where the robot is not welcome, whether for privacy reasons, or for reasons of avoiding Google penalties. You might want to keep the robot away from your cgi-bin directory and other places you maybe don't want available to the entire searching population of the globe. Remember this is a guideline, not a barrier, robots that are not programmed to comply, will disregard. Bottom line, use the robots.txt to guide Googlebot, but not to enforce strict security.Google says: "Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled."13. Make a sitemapA site map is just a page on your website where you guide your users through the structure of your site. The most basic form of sitemap is a page that lists all of your pages, with a brief description and a link - all text, of course. 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