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Add You - Search Engine Optimisation Tips for Life Coaches and Other People Working in Coaching
Have you been considering a career in the engineering industry but you would like to know more about it first? A lot of people consider this as a career, but they are not really sure where to start and therefore, they could make the wrong decisions. You may or may not be aware of this, but it is such a wide field to go into, so it gives you a massive choice of what type of engineering to do as a career.What type of Engineering should you go for and will it meet your expectations?You may have heard that engineering is a good career to go into and that it can be great pay. However, finding a good paying engineering job is like trying to find a needle in a haystack because, unless you are sure of what you want to do, you could be le
Something to be aware of is that if a highly-ranked site links to yours, your site is regarded more highly than if the link came from a lower-ranked site.
How do you tell if a page is ranked highly?
Download the Google Toolbar, which will give you the Google Page Rank (PR) for each site you visit.
For example, www.marketinghelpforcoaches.com is ranked 4/10 by Google which is quite high for a coaching website. (Google's own page about their Toolbar is also ranked at 4/10).
OK, finally, PPC advertising.
Does advertising work? Offline, the results can be patchy, but online, if you know what you're doing, it's ideal. Why? Because it's very targeted and you only pay when you get results.
Pay Per Click works on a bidding system, so you specify the maximum amount you're willing
Here’s the deal.You’ve just signed up for your own space on the world-renowned MySpace.com. Just like all of the other newbies on the site, your personal profile page looks relatively bland. You throw up a couple pictures of yourself; add a few of your favorite things and a mention of who you’d like to meet most in your life, but your space is still boring. It just doesn’t reflect your individuality at all.You’ve seen many other MySpace.com layouts, designs and backgrounds, but you’re still new to the scene and aren’t sure how to do all of that just yet. Maybe you don’t have the time or desire to put dozens of man-hours into it, but want to “spice up your space”. All you really need to make your dream a reality is a MySpace edi
There are two ways to achieve this:
Pay Per Click (PPC) Advertising Natural Listings
What's the difference? Open up a new browser and go to www.google.com, then type life coaching into the search box and hit 'Search the Web'.
Near the top of the screen, you'll see a light blue box with about three search results. Now look in the top right hand corner of that box and you'll see that it says 'Sponsored Links'.
Cast your eyes to the right hand panel of the page. What do you see right at the top? 'Sponsored Links'. This is PPC advertising. I'll explain how it works in a minute.
The rest of what you see on the screen is called Natural Listings. These are the sites that Google ranks as important - the ones that out of approximately 18.7 million sites, Google think you'll be most interested in.
How do the search engines work out which ones you're looking for?
There are lots of different ways that they work it out, but here are the two that you'll have the most control over:
Keywords Links
Let's talk about Keywords first.
Essentially, these are the words that describe what the site's about. So if your site is all about telephone-based career coaching for women returning to work after a baby, you'd include very different keywords from a site that was about face-to-face small business coaching for accountants in Preston.
People are getting more savvy when it comes to searching for information on the internet and they are being more and more specific about the keywords they search for. And that's one of the reasons that I keep telling you about the importance of having a niche.
You know what, the only people I know who search for terms like 'coaching' or 'life coaching' are......coaches or people who want to train as coaches.
And if you go down the PPC route for top search engine positionings on these search terms, you'll just be paying for other coaches to visit your site. Typically, you need to pay over ?1 per click to rank highly on Google's PPC advertising - called Google Adwords - for these terms, so this could be an expensive exercise.
If you try to compete on generic search terms, you'll struggle unless you've got the budget to invest in good Search Engine Optimisation (SEO) support.
Your clients are more likely to search for more specific things like 'career coach Manchester', 'marketing advice for personal trainers' or 'Executive Coach Sales Director'.
It's much easier to niche your site and compete on the more targeted keywords.
For example, go to www.google.co.uk and put in 'career coach manchester' and see what happens.
Rather than competing with almost 19 million sites, there are now only 241,000 sites containing those keywords, so it shouldn't be too hard to get your site higher up the rankings.
When you're putting your keywords into your site, you need to put them as early on in your page as you can. So for 'Career Coach Manchester' it should be in your page title, your first headline (h1) and in the content of your first paragraph. Then keep using the keywords throughout the site.
If you get the right keywords, the search engines will see the site as relevant to the search. But how do you get them to think that your site is important enough to rank highly?
Your links.
The more relevant inbound links you can get to your site, the better. This is where other people's sites include your URL (e.g. www.yourwebsite.com) and description on their website.
In the search engines' eyes if other sites link to yours, then they must think it's a good site. So if lots of sites are telling their visitors about your site, it's more likely to be an important website.
The easiest way to get inbound links is through reciprocal linking. That's where you agree to swap links with another site - you'll put a link to their site on your website if they agree to do the same for you.
Or you can get your site listed on online directories - some are free and some are paid for. Usually this is on a reciprocal basis as well. If you want to be listed on their directory, you need to link back to their site.
Something to be aware of is that if a highly-ranked site links to yours, your site is regarded more highly than if the link came from a lower-ranked site.
How do you tell if a page is ranked highly?
Download the Google Toolbar, which will give you the Google Page Rank (PR) for each site you visit.
For example, www.marketinghelpforcoaches.com is ranked 4/10 by Google which is quite high for a coaching website. (Google's own page about their Toolbar is also ranked at 4/10).
OK, finally, PPC advertising.
Does advertising work? Offline, the results can be patchy, but online, if you know what you're doing, it's ideal. Why? Because it's very targeted and you only pay when you get results.
Pay Per Click works on a bidding system, so you specify the maximum amount you're willing
If there’s one thing that drives me bats, it’s courting a prospect, writing and submitting a proposal, and then not being able to get the person on the phone or to respond to an email in a timely manner.Yes, they’re being rude, but I suppose they think it’s their prerogative; after all they are customers, or we hope they will be. But you have to admit, this is an inefficient way to build a relationship, and it can set the stage for conflicts later on.Once, when I was doing a nationwide training program for an airline, I made my contact agree to accept my calls from the road, no matter what he was doing. In turn, I promised I’d never call without needing his immediate attention to an urgent matter, something that would affect the
There are lots of different ways that they work it out, but here are the two that you'll have the most control over:
Keywords Links
Let's talk about Keywords first.
Essentially, these are the words that describe what the site's about. So if your site is all about telephone-based career coaching for women returning to work after a baby, you'd include very different keywords from a site that was about face-to-face small business coaching for accountants in Preston.
People are getting more savvy when it comes to searching for information on the internet and they are being more and more specific about the keywords they search for. And that's one of the reasons that I keep telling you about the importance of having a niche.
You know what, the only people I know who search for terms like 'coaching' or 'life coaching' are......coaches or people who want to train as coaches.
And if you go down the PPC route for top search engine positionings on these search terms, you'll just be paying for other coaches to visit your site. Typically, you need to pay over ?1 per click to rank highly on Google's PPC advertising - called Google Adwords - for these terms, so this could be an expensive exercise.
If you try to compete on generic search terms, you'll struggle unless you've got the budget to invest in good Search Engine Optimisation (SEO) support.
Your clients are more likely to search for more specific things like 'career coach Manchester', 'marketing advice for personal trainers' or 'Executive Coach Sales Director'.
It's much easier to niche your site and compete on the more targeted keywords.
For example, go to www.google.co.uk and put in 'career coach manchester' and see what happens.
Rather than competing with almost 19 million sites, there are now only 241,000 sites containing those keywords, so it shouldn't be too hard to get your site higher up the rankings.
When you're putting your keywords into your site, you need to put them as early on in your page as you can. So for 'Career Coach Manchester' it should be in your page title, your first headline (h1) and in the content of your first paragraph. Then keep using the keywords throughout the site.
If you get the right keywords, the search engines will see the site as relevant to the search. But how do you get them to think that your site is important enough to rank highly?
Your links.
The more relevant inbound links you can get to your site, the better. This is where other people's sites include your URL (e.g. www.yourwebsite.com) and description on their website.
In the search engines' eyes if other sites link to yours, then they must think it's a good site. So if lots of sites are telling their visitors about your site, it's more likely to be an important website.
The easiest way to get inbound links is through reciprocal linking. That's where you agree to swap links with another site - you'll put a link to their site on your website if they agree to do the same for you.
Or you can get your site listed on online directories - some are free and some are paid for. Usually this is on a reciprocal basis as well. If you want to be listed on their directory, you need to link back to their site.
Something to be aware of is that if a highly-ranked site links to yours, your site is regarded more highly than if the link came from a lower-ranked site.
How do you tell if a page is ranked highly?
Download the Google Toolbar, which will give you the Google Page Rank (PR) for each site you visit.
For example, www.marketinghelpforcoaches.com is ranked 4/10 by Google which is quite high for a coaching website. (Google's own page about their Toolbar is also ranked at 4/10).
OK, finally, PPC advertising.
Does advertising work? Offline, the results can be patchy, but online, if you know what you're doing, it's ideal. Why? Because it's very targeted and you only pay when you get results.
Pay Per Click works on a bidding system, so you specify the maximum amount you're willing
Whatever the size or interest of your business, setting yourself apart in the public eye (aka gaining publicity) can give your products or service a professional image or even increase sales. In fact, there’s a strong argument to be made that publicity should be one of your first concerns.But how does a home-based business with limited resources set itself out from the competition? Ads can be expensive and unless you’re willing to see it through the 5 to 7 exposures it takes before the public takes notice, you may find yourself in a difficult situation. Positioning yourself as an expert in your field with the news and trade media of your clients present another option.In my discussions with many entrepreneurs, the q
If you try to compete on generic search terms, you'll struggle unless you've got the budget to invest in good Search Engine Optimisation (SEO) support.
Your clients are more likely to search for more specific things like 'career coach Manchester', 'marketing advice for personal trainers' or 'Executive Coach Sales Director'.
It's much easier to niche your site and compete on the more targeted keywords.
For example, go to www.google.co.uk and put in 'career coach manchester' and see what happens.
Rather than competing with almost 19 million sites, there are now only 241,000 sites containing those keywords, so it shouldn't be too hard to get your site higher up the rankings.
When you're putting your keywords into your site, you need to put them as early on in your page as you can. So for 'Career Coach Manchester' it should be in your page title, your first headline (h1) and in the content of your first paragraph. Then keep using the keywords throughout the site.
If you get the right keywords, the search engines will see the site as relevant to the search. But how do you get them to think that your site is important enough to rank highly?
Your links.
The more relevant inbound links you can get to your site, the better. This is where other people's sites include your URL (e.g. www.yourwebsite.com) and description on their website.
In the search engines' eyes if other sites link to yours, then they must think it's a good site. So if lots of sites are telling their visitors about your site, it's more likely to be an important website.
The easiest way to get inbound links is through reciprocal linking. That's where you agree to swap links with another site - you'll put a link to their site on your website if they agree to do the same for you.
Or you can get your site listed on online directories - some are free and some are paid for. Usually this is on a reciprocal basis as well. If you want to be listed on their directory, you need to link back to their site.
Something to be aware of is that if a highly-ranked site links to yours, your site is regarded more highly than if the link came from a lower-ranked site.
How do you tell if a page is ranked highly?
Download the Google Toolbar, which will give you the Google Page Rank (PR) for each site you visit.
For example, www.marketinghelpforcoaches.com is ranked 4/10 by Google which is quite high for a coaching website. (Google's own page about their Toolbar is also ranked at 4/10).
OK, finally, PPC advertising.
Does advertising work? Offline, the results can be patchy, but online, if you know what you're doing, it's ideal. Why? Because it's very targeted and you only pay when you get results.
Pay Per Click works on a bidding system, so you specify the maximum amount you're willing
Keep in mind that as long as form follows function on your blogging site it will be considered to be well search engine optimized. This also applies to the visual components of your blog.There are several ways that visual elements are going to play a part in how others see your blog. First of all there is your title. You may have to make several artistic decisions just around this including, what font you want to use, whether the font is in color, the size of the font and whether or not your title will wrap into an image. It is very common for free blogs to allow you to choose a template with an image or upload an image of your own that will be a mainstay image that sits on top of or behind the title.It is quite important for yo
If you get the right keywords, the search engines will see the site as relevant to the search. But how do you get them to think that your site is important enough to rank highly?
Your links.
The more relevant inbound links you can get to your site, the better. This is where other people's sites include your URL (e.g. www.yourwebsite.com) and description on their website.
In the search engines' eyes if other sites link to yours, then they must think it's a good site. So if lots of sites are telling their visitors about your site, it's more likely to be an important website.
The easiest way to get inbound links is through reciprocal linking. That's where you agree to swap links with another site - you'll put a link to their site on your website if they agree to do the same for you.
Or you can get your site listed on online directories - some are free and some are paid for. Usually this is on a reciprocal basis as well. If you want to be listed on their directory, you need to link back to their site.
Something to be aware of is that if a highly-ranked site links to yours, your site is regarded more highly than if the link came from a lower-ranked site.
How do you tell if a page is ranked highly?
Download the Google Toolbar, which will give you the Google Page Rank (PR) for each site you visit.
For example, www.marketinghelpforcoaches.com is ranked 4/10 by Google which is quite high for a coaching website. (Google's own page about their Toolbar is also ranked at 4/10).
OK, finally, PPC advertising.
Does advertising work? Offline, the results can be patchy, but online, if you know what you're doing, it's ideal. Why? Because it's very targeted and you only pay when you get results.
Pay Per Click works on a bidding system, so you specify the maximum amount you're willing
Enron Executive goes to prison for 10 years, Martha Stewart is under house arrest, and Bill Clinton averages $150,000 per speaking engagement.It all comes down to decisions on the fly, no pun intended.What you may not even think is an important decision at the time, could bring down your company or your employers, in less time than it takes to say to the massage parlor attendant, “Do you take Amex?”Does it seem like the world has gone to hell in a hand basket overnight?With CEO’s signing off on corporate governance, government intervention, consumer watchdog groups, senior lobbyists, and teenagers with 24-hour Internet connections, you would think that we would be free of Corporate Disease by now.Wrong!
Something to be aware of is that if a highly-ranked site links to yours, your site is regarded more highly than if the link came from a lower-ranked site.
How do you tell if a page is ranked highly?
Download the Google Toolbar, which will give you the Google Page Rank (PR) for each site you visit.
For example, www.marketinghelpforcoaches.com is ranked 4/10 by Google which is quite high for a coaching website. (Google's own page about their Toolbar is also ranked at 4/10).
OK, finally, PPC advertising.
Does advertising work? Offline, the results can be patchy, but online, if you know what you're doing, it's ideal. Why? Because it's very targeted and you only pay when you get results.
Pay Per Click works on a bidding system, so you specify the maximum amount you're willing to pay each time someone clicks on your advert and you also specify your daily budget, i.e. what's the maximum you want to spend each day so that your spending doesn't get out of control.
The two main providers of PPC are Google Adwords and Overture.
They both work in the same way, but Google is a lot faster - you can have your advert up and running in about 15 minutes once your account is set up. Google is probably the best place to test your keywords and the effectiveness of your advert before rolling it out on Overture as well to pick up search engines like Lycos, Yahoo and MSN.
To explain the inner workings of these advertising methods is beyond the scope of this article. The best thing to do is to go in and have a play around as both have good help and tutorial functions.
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