Tags |
|
|
Links |
|
|
Add You - Measuring the Difficulty and Merit of SE Positioning Results
To all you parents who wonder where learning Spanish fits into the grand scheme of things, I'm here to remind you of one simple fact...being bilingual means more money!Imagine your child looking for work in a few years (or more) and having double the opportunities and a higher salary to boot.That's what awaits the bilingual candidates for jobs in the United States.The U.S. Census Bureaus latest figures show that 41.3 million Spanish-speaking people live in the United States, and 102.6 million are expected to live here by 2050.The hispanics are right now an ecomonic force in this country that every corporation and Mom and Pop business need to handle if they want a piece of the pie.If your son or daughter can help a bank or insurance company connect with the hispanic population better than a monolingual candidate for the same job, they win.They get the job and a higher salary because they learned Spanish and the
To detect if a keyword is very competitive and searched for we have several methods. We can count the number of AdWords, which reflect the interest of webmasters for that keyword. Also, when SEOs fail positioning a site in the organic (free) SE results, they pay a PPC campaign such as Adwords. We also use the Overture Keyword Selection Tool, which provides statistics on monthly searches.
The market variables are a different story. If our client wants to be first among 'stork eater' we will have a very hard job getting him there, although there is not commercial value on that keyword whatsoever.
The best estimating of Keyword Difficulty is a complex formula deviced by the authors of seomoz.org . It is free, and it takes into account many the factors, like:
# of results in Google, Yahoo and others
# of results with and without quotes
# of paid ads
Alexa ranking
Keyword Difficulty goes from 0 to 100%, although I never found any keyword higher than 0.5. Sex, hosting and Brittney all are around 0.45. Very weird keywords are usually 0.2 or so.
Thus, Total Results and Keyword Difficulty are used to calculate our new index. These factors influencing positioning difficulty w
The general public probably best recognizes Google as the web's premier search engine. Google's dominance on the Internet can't be denied or argued. But perhaps what many people don't realize, Google has become a premium revenue source for many webmasters and online marketers.It has became a virtual cash-cow for those who have mastered Google with their marketing techniques. They know a number one spot for a competitive keyword or keyword phrase in Google will usually prove very lucrative, bringing in a steady automatic income.Regardless of what the other search engines will attest, seasoned webmasters also know getting a top placement in Google will usually bring more traffic than a top placement in MSN or Yahoo combined! Getting a number one spot in Google for a popular keyword can prove very lucrative, earning a webmaster revenue 24/7/365.Therefore, webmasters have to optimize their sites and keywords f
When the webmaster realizes the need for visibility and SE free traffic, usually looks for SEO services. Selecting a SEO company is not easy, because their methods are secret, and their results difficult to compare. It is common to detect SEOs that are not available because they are busy selling their own stuff and enjoying the results, and SEOs ready to sell services in order to collect some money while learning how to do the job.
Most of the SEOs charge a fixed fee, which can depend on the number of pages, number of keywords, languages in case of bilingual sites, and maybe words, in extensive websites. Internal links are another pricing factor, because linking usually goes together with complexity.
If we need to make a SEO quote we also assess the current SEO status, because is easier to work with a new site, where any result will be welcome, than optimizing an established website, with decent PageRank, many incoming links and a structure that needs to be respected to avoid loss of existing traffic. It is also likely that someone had started doing SEO work, and the obvious steps are already taken, forcing us to concentrate on subtle, controversial or hard-to-implement changes. We made a first attempt to an online SEO cost calculator based on number of pages and keywords, but we still use a lot of guessing and risking for our budgets.
The client very often wants us SEO to work on a SE-positioning-results basis. So, if we do not get results, we do not collect any payment. Inexperienced site owners are an easy prey. I can offer them a first screen in Google under Joe Average Butcher store, and get away with it. However, when clients demand a first screen under sex site or mp3 CD we are in some trouble.
Measuring the difficulty and/or merit of a given positioning status can be useful for:
- charging SEO customers on a results basis
- establishing the value of a SEO technique, tool or company
- appraising domains or developed websites
- choosing keywords before starting a SEO campaign, in order to pick up reachable targets (not to easy, not to difficult)
The existing competition for a keyword has two meanings in this context. One is the probable difficulty of ranking, because it is likely that good SEOs have entered that market. The other is the possible value for the client once we manage to rank at the top, since a lot of searchers will probably mean a lot of traffic as a prize for any good ranking.
Contrasting with the strategic value of SE Positioning, there is no published index or method for measuring SE positioning results. We did not find any such measure, while searching for these and related terms:
measure SE positioning
'SE positioning measure'
'SE positioning results'
'SE positioning index'
So, if someone created some wise SEO Rate or Index, he did not know enough SEO to make it appear in Google... Bad sign.
(I might be including relevant keywords in this article for indexation sake... sorry for that ;))
SEO companies do not share a standard, and when they need to compete, they run positioning contests with a fixed, arbitrary keyword. So, if you search under mangeur de cigogne (stork eater) you will be surprised to see 153,000 results, mostly arising from a well known SEO contest. The real world SEO contest is the word SEO, which is the top prize for most SEO companies, and has 28 million Google SERPs. Getting to the 20th post of those is much harder than being on top of the 10 million that search for optimized page, as we are. Or getting first out of the 2 million that search in Spanish for promocion de sitios (site promotion), which was comparably a piece of cake.
As you see, I am using the number of Google indexed pages as a measure of popularity. If you are 1st among one million that is good. But, is it better to be 2nd among 2,000,000? How about 10th among 20,000,000?
What we all know is that being 20th among 100,000 beats being 50th among 1000 million, just because nobody ever cares to search for a 50th positioned website.
So, we first suggested:
Keyword SEPI - Search Engine Positioning Index = Total page number / Position ^ 2)
The Google Positioning Index for my page positioned 1st under Google First Place would be:
185 / 1 ^2 = 185
This is a usable index, but it is still incomplete.
It happens that being first under improve womanhood (240,000 results) seems to be quite easy for experienced SEOs, while improve manhood (500,000 results) seems almost impossible. Why? Because the first 100 results under Womanhood are there by pure chance, while the first 100 under Manhood are there because savvy SEOs trying to sell Viagra made a hard-to-beat effort to be there.
For a quality estimation of positioning difficulty we need to analyze the first 10 sites in the SERP, look for PageRank, backlinks and optimization status, among other factors.
To detect if a keyword is very competitive and searched for we have several methods. We can count the number of AdWords, which reflect the interest of webmasters for that keyword. Also, when SEOs fail positioning a site in the organic (free) SE results, they pay a PPC campaign such as Adwords. We also use the Overture Keyword Selection Tool, which provides statistics on monthly searches.
The market variables are a different story. If our client wants to be first among 'stork eater' we will have a very hard job getting him there, although there is not commercial value on that keyword whatsoever.
The best estimating of Keyword Difficulty is a complex formula deviced by the authors of seomoz.org . It is free, and it takes into account many the factors, like:
# of results in Google, Yahoo and others
# of results with and without quotes
# of paid ads
Alexa ranking
Keyword Difficulty goes from 0 to 100%, although I never found any keyword higher than 0.5. Sex, hosting and Brittney all are around 0.45. Very weird keywords are usually 0.2 or so.
Thus, Total Results and Keyword Difficulty are used to calculate our new index. These factors influencing positioning difficulty we
Whether you are an organization, or a professional responsible for facilitating the team building process of a team or group, the following tips are ensured to give you some new ideas on how to accelerate your team building initiatives:1. Create a Common VisionA common vision for all team members is essential for team building and organizational success. Spend time visioning as a team – what you want to create and where you want to go. This visioning time should also enable you to celebrate your current successes!Ask Yourself: How clear is our vision? Do all team members hold the same vision? 2. Develop Common GoalsEnsure that your organizational/project and program goals are understood and supported by all team members. All team members need to understand how their efforts are feeding into the larger objectives.Ask Yourself: Do all team members know what role they play in supporting our larger t
The client very often wants us SEO to work on a SE-positioning-results basis. So, if we do not get results, we do not collect any payment. Inexperienced site owners are an easy prey. I can offer them a first screen in Google under Joe Average Butcher store, and get away with it. However, when clients demand a first screen under sex site or mp3 CD we are in some trouble.
Measuring the difficulty and/or merit of a given positioning status can be useful for:
- charging SEO customers on a results basis
- establishing the value of a SEO technique, tool or company
- appraising domains or developed websites
- choosing keywords before starting a SEO campaign, in order to pick up reachable targets (not to easy, not to difficult)
The existing competition for a keyword has two meanings in this context. One is the probable difficulty of ranking, because it is likely that good SEOs have entered that market. The other is the possible value for the client once we manage to rank at the top, since a lot of searchers will probably mean a lot of traffic as a prize for any good ranking.
Contrasting with the strategic value of SE Positioning, there is no published index or method for measuring SE positioning results. We did not find any such measure, while searching for these and related terms:
measure SE positioning
'SE positioning measure'
'SE positioning results'
'SE positioning index'
So, if someone created some wise SEO Rate or Index, he did not know enough SEO to make it appear in Google... Bad sign.
(I might be including relevant keywords in this article for indexation sake... sorry for that ;))
SEO companies do not share a standard, and when they need to compete, they run positioning contests with a fixed, arbitrary keyword. So, if you search under mangeur de cigogne (stork eater) you will be surprised to see 153,000 results, mostly arising from a well known SEO contest. The real world SEO contest is the word SEO, which is the top prize for most SEO companies, and has 28 million Google SERPs. Getting to the 20th post of those is much harder than being on top of the 10 million that search for optimized page, as we are. Or getting first out of the 2 million that search in Spanish for promocion de sitios (site promotion), which was comparably a piece of cake.
As you see, I am using the number of Google indexed pages as a measure of popularity. If you are 1st among one million that is good. But, is it better to be 2nd among 2,000,000? How about 10th among 20,000,000?
What we all know is that being 20th among 100,000 beats being 50th among 1000 million, just because nobody ever cares to search for a 50th positioned website.
So, we first suggested:
Keyword SEPI - Search Engine Positioning Index = Total page number / Position ^ 2)
The Google Positioning Index for my page positioned 1st under Google First Place would be:
185 / 1 ^2 = 185
This is a usable index, but it is still incomplete.
It happens that being first under improve womanhood (240,000 results) seems to be quite easy for experienced SEOs, while improve manhood (500,000 results) seems almost impossible. Why? Because the first 100 results under Womanhood are there by pure chance, while the first 100 under Manhood are there because savvy SEOs trying to sell Viagra made a hard-to-beat effort to be there.
For a quality estimation of positioning difficulty we need to analyze the first 10 sites in the SERP, look for PageRank, backlinks and optimization status, among other factors.
To detect if a keyword is very competitive and searched for we have several methods. We can count the number of AdWords, which reflect the interest of webmasters for that keyword. Also, when SEOs fail positioning a site in the organic (free) SE results, they pay a PPC campaign such as Adwords. We also use the Overture Keyword Selection Tool, which provides statistics on monthly searches.
The market variables are a different story. If our client wants to be first among 'stork eater' we will have a very hard job getting him there, although there is not commercial value on that keyword whatsoever.
The best estimating of Keyword Difficulty is a complex formula deviced by the authors of seomoz.org . It is free, and it takes into account many the factors, like:
# of results in Google, Yahoo and others
# of results with and without quotes
# of paid ads
Alexa ranking
Keyword Difficulty goes from 0 to 100%, although I never found any keyword higher than 0.5. Sex, hosting and Brittney all are around 0.45. Very weird keywords are usually 0.2 or so.
Thus, Total Results and Keyword Difficulty are used to calculate our new index. These factors influencing positioning difficulty w
In less than a day you can take advantage of the staggering overseas teaching opportunities.This is the single most important letter you’ll ever read…Here’s Why:Now for the first time ever you’ll be able to navigate the vast overseas teaching market with ease.I hope this e-course will fulfill your teaching dreams!I will be short and get to the point.So let’s take a sneak preview of some of the short and easy tips you can look forward to receiving.Today’s Tip“How to find and choose the right school for you?”Every English language school swears they are the best. Every school site you visit online has one main purpose: to recruit a foreign teacher at low cost.Most English language schools promise high salaries and flexible work schedules. However, the reality is that everything is subject to chance once you arrive at the school.So, how do you find and choose the right school?etition for a keyword has two meanings in this context. One is the probable difficulty of ranking, because it is likely that good SEOs have entered that market. The other is the possible value for the client once we manage to rank at the top, since a lot of searchers will probably mean a lot of traffic as a prize for any good ranking.
Contrasting with the strategic value of SE Positioning, there is no published index or method for measuring SE positioning results. We did not find any such measure, while searching for these and related terms:
measure SE positioning
'SE positioning measure'
'SE positioning results'
'SE positioning index'
So, if someone created some wise SEO Rate or Index, he did not know enough SEO to make it appear in Google... Bad sign.
(I might be including relevant keywords in this article for indexation sake... sorry for that ;))
SEO companies do not share a standard, and when they need to compete, they run positioning contests with a fixed, arbitrary keyword. So, if you search under mangeur de cigogne (stork eater) you will be surprised to see 153,000 results, mostly arising from a well known SEO contest. The real world SEO contest is the word SEO, which is the top prize for most SEO companies, and has 28 million Google SERPs. Getting to the 20th post of those is much harder than being on top of the 10 million that search for optimized page, as we are. Or getting first out of the 2 million that search in Spanish for promocion de sitios (site promotion), which was comparably a piece of cake.
As you see, I am using the number of Google indexed pages as a measure of popularity. If you are 1st among one million that is good. But, is it better to be 2nd among 2,000,000? How about 10th among 20,000,000?
What we all know is that being 20th among 100,000 beats being 50th among 1000 million, just because nobody ever cares to search for a 50th positioned website.
So, we first suggested:
Keyword SEPI - Search Engine Positioning Index = Total page number / Position ^ 2)
The Google Positioning Index for my page positioned 1st under Google First Place would be:
185 / 1 ^2 = 185
This is a usable index, but it is still incomplete.
It happens that being first under improve womanhood (240,000 results) seems to be quite easy for experienced SEOs, while improve manhood (500,000 results) seems almost impossible. Why? Because the first 100 results under Womanhood are there by pure chance, while the first 100 under Manhood are there because savvy SEOs trying to sell Viagra made a hard-to-beat effort to be there.
For a quality estimation of positioning difficulty we need to analyze the first 10 sites in the SERP, look for PageRank, backlinks and optimization status, among other factors.
To detect if a keyword is very competitive and searched for we have several methods. We can count the number of AdWords, which reflect the interest of webmasters for that keyword. Also, when SEOs fail positioning a site in the organic (free) SE results, they pay a PPC campaign such as Adwords. We also use the Overture Keyword Selection Tool, which provides statistics on monthly searches.
The market variables are a different story. If our client wants to be first among 'stork eater' we will have a very hard job getting him there, although there is not commercial value on that keyword whatsoever.
The best estimating of Keyword Difficulty is a complex formula deviced by the authors of seomoz.org . It is free, and it takes into account many the factors, like:
# of results in Google, Yahoo and others
# of results with and without quotes
# of paid ads
Alexa ranking
Keyword Difficulty goes from 0 to 100%, although I never found any keyword higher than 0.5. Sex, hosting and Brittney all are around 0.45. Very weird keywords are usually 0.2 or so.
Thus, Total Results and Keyword Difficulty are used to calculate our new index. These factors influencing positioning difficulty w
Federal and state directives require that background checks be performed for certain jobs. For example, most states necessitate criminal background checks for anyone who works with children, the elderly, or disabled. Many state and federal government jobs insist on a background check, and depending on the kind of job, may require an extensive investigation for a security approval. A background check provides a person with an opportunity to substantiate information offered by their candidate.The federal government takes a long time to decide whether to grant U.S. residency to some legal immigrants. This often grants the applicants numerous temporary benefits before all background checks are done, leaving the country vulnerable to security risks. In order to prevent this quick and effective background checks have become extremely vital and important. Federal background checks require employers to check potential and current workers for several rea
As you see, I am using the number of Google indexed pages as a measure of popularity. If you are 1st among one million that is good. But, is it better to be 2nd among 2,000,000? How about 10th among 20,000,000?
What we all know is that being 20th among 100,000 beats being 50th among 1000 million, just because nobody ever cares to search for a 50th positioned website.
So, we first suggested:
Keyword SEPI - Search Engine Positioning Index = Total page number / Position ^ 2)
The Google Positioning Index for my page positioned 1st under Google First Place would be:
185 / 1 ^2 = 185
This is a usable index, but it is still incomplete.
It happens that being first under improve womanhood (240,000 results) seems to be quite easy for experienced SEOs, while improve manhood (500,000 results) seems almost impossible. Why? Because the first 100 results under Womanhood are there by pure chance, while the first 100 under Manhood are there because savvy SEOs trying to sell Viagra made a hard-to-beat effort to be there.
For a quality estimation of positioning difficulty we need to analyze the first 10 sites in the SERP, look for PageRank, backlinks and optimization status, among other factors.
To detect if a keyword is very competitive and searched for we have several methods. We can count the number of AdWords, which reflect the interest of webmasters for that keyword. Also, when SEOs fail positioning a site in the organic (free) SE results, they pay a PPC campaign such as Adwords. We also use the Overture Keyword Selection Tool, which provides statistics on monthly searches.
The market variables are a different story. If our client wants to be first among 'stork eater' we will have a very hard job getting him there, although there is not commercial value on that keyword whatsoever.
The best estimating of Keyword Difficulty is a complex formula deviced by the authors of seomoz.org . It is free, and it takes into account many the factors, like:
# of results in Google, Yahoo and others
# of results with and without quotes
# of paid ads
Alexa ranking
Keyword Difficulty goes from 0 to 100%, although I never found any keyword higher than 0.5. Sex, hosting and Brittney all are around 0.45. Very weird keywords are usually 0.2 or so.
Thus, Total Results and Keyword Difficulty are used to calculate our new index. These factors influencing positioning difficulty w
Article directories have been around for years, offering content and information for webmasters, ezine writers and email newsletters. The benefits of submitting your writing to article directories are easy enough to understand:1. You trade on your credibility as an expert – and increase it at the same time. When you write a short, informative piece about your business, your author’s biography gives you credibility – you know what you’re talking about because it’s what you do for a living. When your article is published on an independent web site like an article directory, though, your credibility increases – you’re now recognized as an expert by others. That encourages others to republish your article – and give you yet more credibility.2. You leverage the popularity of the article submission site to boost the visibility of your article – with a link back to your web site. A link to your site from one of the most popular article directori
To detect if a keyword is very competitive and searched for we have several methods. We can count the number of AdWords, which reflect the interest of webmasters for that keyword. Also, when SEOs fail positioning a site in the organic (free) SE results, they pay a PPC campaign such as Adwords. We also use the Overture Keyword Selection Tool, which provides statistics on monthly searches.
The market variables are a different story. If our client wants to be first among 'stork eater' we will have a very hard job getting him there, although there is not commercial value on that keyword whatsoever.
The best estimating of Keyword Difficulty is a complex formula deviced by the authors of seomoz.org . It is free, and it takes into account many the factors, like:
# of results in Google, Yahoo and others
# of results with and without quotes
# of paid ads
Alexa ranking
Keyword Difficulty goes from 0 to 100%, although I never found any keyword higher than 0.5. Sex, hosting and Brittney all are around 0.45. Very weird keywords are usually 0.2 or so.
Thus, Total Results and Keyword Difficulty are used to calculate our new index. These factors influencing positioning difficulty were chosen because they are relatively easy to calculate. However, I wish I knew all what it takes to be always first in SERP. Of course, that is a valuable commercial secret.
A good Search Engine Positioning Index should be:
- Reproducible
- Consistent
- Non-manipulable
- Easy to calculate
- Accepted
- Non-proprietary
- Free (or cheap)
Then, I propose:
Keyword SEPI = Total page results for the keyword searched between quotes in Google * Seomoz.org Keyword Difficulty ^2(to the square) / (Position ^2)
Keyword SEPI is: Keyword Search Engine Positioning Index
To analyze multi-keyword results, such as those coming from a campaign, a tool or a SEO company, we consider the sumatory of the partial SEPIs.
We believe SEPI will be a useful index for the webmaster community. A free SEPI calculator is located in our website:
http://www.domaingrower.com/domain-valuation.htm
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/77953/addyou-Measuring-the-Difficulty-and-Merit-of-SE-Positioning-Results.html">Measuring the Difficulty and Merit of SE Positioning Results</a>
BB link (for phorums):
[url=http://www.addyou.info/article/77953/addyou-Measuring-the-Difficulty-and-Merit-of-SE-Positioning-Results.html]Measuring the Difficulty and Merit of SE Positioning Results[/url]
Related Articles:
How To Influence The Perceived Assertiveness Behaviour
Bookmark it:
|