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Add You - Financial Services Giant Grabs Northeast Naming Rights
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80’s I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising.Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op dollars.Interestingly, I was one of the only reps at the station who made sure my clients knew about this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my client and myself by taking time to help them stretch their marketing dollars.Co-opting is where yo
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the i
Not many are aware that as of the 23rd of May, Ebay has introduced a new seller policy that all international cross sellers. (i.e sellers who are registered at one country but also list their items in another country) can no longer list their items in any other country other than their registered country unless they have a verified paypal account.Now Ebay's reason for doing this is to claim it is to prevent fraud, but one may ask how about those sellers who do not use paypal, who only accept cheques or bank wire? A service acknowledged by the banks themselves as extremely safe for both parties, as a trace can be placed on the bank account in the case of any irregularities or seller non performance. Ebay is still adamant that such sellers, still must have a verified paypal account inorder to cross sell.Of course what man
In what should be seen as one of the boldest moves of acquiring naming rights, Citibank just announced two blockbuster agreements on November 9th and 10th.
The first deal involves the Wang Center for the Performing Arts in Boston for about $36 million. The fifteen year agreement should be seen as more than just a giant load of cash landing on the doorsteps of the non-profit arts group.
The next day on November 10th, the multi-national banker / financial services giant, closed a deal to re-name Shea Stadium in New York, home of the baseball playing New York Mets. An official announcement pegged that deal to be close to $20 million.
But look at the way it plays out on the corporate stage. On the Citibank web site the announcement about the naming deal with the professional baseball team is labeled as a Strategic Sponsorship.
While the very next story in the Citibank news archives lists the naming rights agreement for the Wang Center under the title of, ”Supporting our Community”. Isn’t that interesting?
Why is one thought of as a strategic decision that suits the corporate mandate and the other a gesture of goodwill?
The naming rights deal in Boston sends $36 million to the Wang Center and just $20 million and change to the New York Mets to name the stadium. Almost twice the dollar amount yet the press release from the corporate office downplays the deal to the non-profit group.
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the in
Business Mail Forwarding, have you heard of it before? If not and you are a small to medium sized business owner, you are urged to take the time to familiarize yourself with business mail forwarding. It might just be the extra push that your business needs to begin seeing profits.Business mail forwarding is a service that is offered to many business owners. It involves giving business owners an alternative address, which can also be used as their business mailing address. If you choose to subscribe to a business mail forwarding service, you will give your customers or clients a new, alternative mailing address. Should they need to send you anything, such as an order or a payment, their mailings will be sent directly to your alternative business address. At that address, the individuals or company in charge of handing your business mail forwardi
The next day on November 10th, the multi-national banker / financial services giant, closed a deal to re-name Shea Stadium in New York, home of the baseball playing New York Mets. An official announcement pegged that deal to be close to $20 million.
But look at the way it plays out on the corporate stage. On the Citibank web site the announcement about the naming deal with the professional baseball team is labeled as a Strategic Sponsorship.
While the very next story in the Citibank news archives lists the naming rights agreement for the Wang Center under the title of, ”Supporting our Community”. Isn’t that interesting?
Why is one thought of as a strategic decision that suits the corporate mandate and the other a gesture of goodwill?
The naming rights deal in Boston sends $36 million to the Wang Center and just $20 million and change to the New York Mets to name the stadium. Almost twice the dollar amount yet the press release from the corporate office downplays the deal to the non-profit group.
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the i
The Team:Nobody is blessed with ALL the skills it takes to make a successful business. That’s why most businesses have a management team, a creative team, and a technical team. You have to figure out where you fit into that team.If you feel like you are very creative, but don’t have the skills to carry out the technical process, it is very important to find someone who can.What a Programmer Can Do For You:First of all, it is important to know that programmers are probably the least creative people in the world. Programmers don’t know how to match colors, don’t know what “looks hip”, and definitely don’t know how to market themselves or their products.So, when you do hire a programmer, you have to be ready to explain every little detail about your program down to the smallest
While the very next story in the Citibank news archives lists the naming rights agreement for the Wang Center under the title of, ”Supporting our Community”. Isn’t that interesting?
Why is one thought of as a strategic decision that suits the corporate mandate and the other a gesture of goodwill?
The naming rights deal in Boston sends $36 million to the Wang Center and just $20 million and change to the New York Mets to name the stadium. Almost twice the dollar amount yet the press release from the corporate office downplays the deal to the non-profit group.
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the i
We have all heard the old adage, "Never Assume," but, of course, we do it anyway. We run our lives on assumptions. When we drive to work we assume people on the other side of the road will stay there. We assume the paycheck will come on the expected day. We assume others will do their job or do what they say. We are always assuming. What "Never assume" really means is that we need to be aware of our assumptions and often, test them. This is of great importance to any organization that considers itself a learning organization.Some assumptions are purely our own, and others are shared. In organizations where customers are truly valued, it is assumed that their needs are seen as important. This assumption comes from a consistently held and communicated expectation from the leadership that customers are the primary focus. It comes from consistently a
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the i
Consultants can do everything from advising you on your choice of system to providing a full installation. Their main advantage is that they make sure you have far less work to do. You simply specify what you want, and, to the extent that you choose, the consultant helps you acquire it.Typical e-business consulting skills include analyzing your requirements and turning a proper specification into a workable technical design in addition to installing all the required hardware, software and (where necessary) network cabling, as well as knowing where to find the most cost-effective solutions. It’s the job of a consultant to arrange or perhaps provide training and on-going support.The big disadvantage of consultancy is the cost. Fees vary from around $25 to $250 per hour, depending on the skills involved, although most consultants will be happy
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the intensive drive to capture a slice of market share for Citigroup’s banking and especially the very profitable wealth management division. And the Wang Center is happy to oblige and be a part of the equation.
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this year, Honda stepped up and signed a deal to have their name on the hockey arena in Anaheim, California. Financial details not disclosed.
In August, Chevy Chase Bank signed on the dotted line with the University of Maryland to name the football stadium on campus, also a $20 million naming rights deal.
The biggest corporate naming deal of the year so far was on the west coast at Stanford University where the Business School received a gift of $105 million from the founder of Nike. The Knight Graduate School of Business has been named in appreciation of his generosity.
The Dell Foundation made a $50 million gift to the University of Texas back in May, 2006. Three new medical facilities will bear the Dell name.
Boston and New York on the share-of-market radar screen
The high profile venues in Boston and New York that will soon be wearing the Citibank name and corporate colors, cover both ends of the marketing spectrum.
In Boston, a city I like to think of as higher education heaven, you find one of the highest concentration of not just university undergraduates but also the post-graduate men and women who will be soon be filling the roles of the next wave of doctors, lawyers, engineers, high tech brainiacs and a host of other well paying jobs.
The long term formula to make a naming rights deal pay off is about getting involved in the community. Working to establish rela
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