king company and far too important for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message across then hit people with a big dumb no-brainer of a logo and you'll not go too far wrongIf we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...

Sign of the times

Back in the seventies it was reasonable enough for logo designers to simply choose a fat bottomed psychedelic font, add a bit of glitter, stick on a few stars and hey presto you've got yourself a logo. These days clients are a little more discerning and demand you at least use felt tip pens or magic markers to colour in the fiddly bits. So how are things likely to look in ten years time? The canny logo designer always looks backwards as well as forwards and we wouldn't be surprised to see some of those retro fuzzy felt style logos making a reappearance come the year 2020

A call to action

When you see some of the most striking logos in the street what do they shout out to you? 'Buy Me!', 'I'm Lovely - Eat me!' or 'I am a serious looking company and far too important for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message across then hit people with a big dumb no-brainer of a logo and you'll not go too far wrong.

and? Indeed there are my friends, read on if you dare...

Sign of the times

Back in the seventies it was reasonable enough for logo designers to simply choose a fat bottomed psychedelic font, add a bit of glitter, stick on a few stars and hey presto you've got yourself a logo. These days clients are a little more discerning and demand you at least use felt tip pens or magic markers to colour in the fiddly bits. So how are things likely to look in ten years time? The canny logo designer always looks backwards as well as forwards and we wouldn't be surprised to see some of those retro fuzzy felt style logos making a reappearance come the year 2020

A call to action

When you see some of the most striking logos in the street what do they shout out to you? 'Buy Me!', 'I'm Lovely - Eat me!' or 'I am a serious looking company and far too important for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message across then hit people with a big dumb no-brainer of a logo and you'll not go too far wrong

a logo. These days clients are a little more discerning and demand you at least use felt tip pens or magic markers to colour in the fiddly bits. So how are things likely to look in ten years time? The canny logo designer always looks backwards as well as forwards and we wouldn't be surprised to see some of those retro fuzzy felt style logos making a reappearance come the year 2020

A call to action

When you see some of the most striking logos in the street what do they shout out to you? 'Buy Me!', 'I'm Lovely - Eat me!' or 'I am a serious looking company and far too important for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message across then hit people with a big dumb no-brainer of a logo and you'll not go too far wrong

be surprised to see some of those retro fuzzy felt style logos making a reappearance come the year 2020

A call to action

When you see some of the most striking logos in the street what do they shout out to you? 'Buy Me!', 'I'm Lovely - Eat me!' or 'I am a serious looking company and far too important for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message across then hit people with a big dumb no-brainer of a logo and you'll not go too far wrong

king company and far too important for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message across then hit people with a big dumb no-brainer of a logo and you'll not go too far wrong.

Know your market - intimately

Market research is the be all and end all of whether your logo design is going to have an effect or not. To really know your market you've got to get inside the mind of the person you are looking to attract with your design. If you're designing a logo for a perfume manufacturer, try walking around a department store and allow yourself to be sprayed by the orange faced women on the cosmetics counter to truly get an inkling of their way of life. If you're designing a confectionary logo, act like a proper fatty and slob out on the settee stuffing your face with chocolate bars while watching the telly. Knowing your clientele will pay dividends in the long run.

Search and you will find

Where to get inspiration from? Well it can come from many unusual places. If you've run the creative juices dry wracking your brains trying to think of a novel design for yet another dreary company logo, go and have a creative dump. The khazi may not be the first choice for the aspirational graphic designer but you'd be surprised at how many eureka moments have occurred wh