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Add You - Search Engine Optimization: Fact & Fiction
List Building Steps for Success ernet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.List building is one of the most lucrative things that you can do online in the Internet marketing arena, to create long-term residual incomes for yourself. Now I must say this, when I say long-term residual incomes, I do not mean that you can work for six months, and then retire forever, and continue generate income. What I am saying, however, is that if you build a list, nurture that list, learn to send it quality content, and learn how to make that list to convert, you can earn a nice, consistent income for as long as you nurse that list.So what are the steps for success in list b Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags. As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages. However there are other areas that search engines pay close attention to, which are covered later in the course. FICTION: I should cram as many keywords Are You an Ostrich or Angry? Search engine optimization is one area of the Internet that has become clouded in a lot of hype, myths and rumors. While common sense comes in handy, we wanted to help clear up some of the confusion.In the 1974 multiple Oscar winning movie “Network,” the character Howard Beale, a network news anchor played by Peter Finch loses his mind on live TV after learning that he will be fired. He states that he is “madder than hell and I’m not going to take it anymore!” He exhorts his TV audience to think about the awful, unfair things they are tolerating in their lives and “go to your window, open it, and shout it over and over” until pretty soon, seemingly everyone in Manhattan is standing at their open windows shouting it out at the top of their voices!I was reminded about that scene r Here's a list of the most common search engine myths... FICTION: Catering for search engines is a waste of time. FACT: Research shows that 85-95% of users start at a search engine to find what they're looking for. As a website owner, it's worth spending a little time to understand how search engines work. While competition for top positions can be intense, a high ranking on a major search engine can drive substantial amounts of traffic to your site. FICTION: Submitting your website to hundreds of search engines will bring you thousands of visitors. FACT: While it sounds like a tempting offer, the reality is that these offers are bogus. What they are failing to mention is: a) While there ARE hundreds of search engines - the Top 3 (Google, Yahoo! and MSN) account for almost 90% of all search traffic. The rest of the search engines are so small that you've probably never heard of them. In other words, there's no point getting listed in a search engine that nobody uses - so concentrate on the big players. b) You need to do more than just 'submit' your website Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic. Research shows that the majority of people who use search engines only look at the first two pages of results. So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site. FICTION: If I submit my website today, I'll see instant results. FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings. FICTION: 'Meta Tags' are the secret to getting top search engine rankings. FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages. Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today. In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone. Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags. As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages. However there are other areas that search engines pay close attention to, which are covered later in the course. FICTION: I should cram as many keywords a Seven Things You Need to Know About Selling Your Business arch engine can drive substantial amounts of traffic to your site.1. Alternatives to SellingThe IPOIf you business is large enough, you can consider an initial public offering (IPO) in which you will sell your company’s shares publicly on the open market. This can be a good alternative to selling the business, but IPO’s require the outlay of large sums of money that may be out of reach for your company. If you have money available to finance an IPO, research the IPOs of similar-size companies in your field and look at their track record and whether they experienced accelerated growth.An IPO for your company will mean tha FICTION: Submitting your website to hundreds of search engines will bring you thousands of visitors. FACT: While it sounds like a tempting offer, the reality is that these offers are bogus. What they are failing to mention is: a) While there ARE hundreds of search engines - the Top 3 (Google, Yahoo! and MSN) account for almost 90% of all search traffic. The rest of the search engines are so small that you've probably never heard of them. In other words, there's no point getting listed in a search engine that nobody uses - so concentrate on the big players. b) You need to do more than just 'submit' your website Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic. Research shows that the majority of people who use search engines only look at the first two pages of results. So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site. FICTION: If I submit my website today, I'll see instant results. FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings. FICTION: 'Meta Tags' are the secret to getting top search engine rankings. FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages. Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today. In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone. Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags. As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages. However there are other areas that search engines pay close attention to, which are covered later in the course. FICTION: I should cram as many keywords Dealing With Difficult Participants - The Nightmare Participant nobody uses - so concentrate on the big players.We have all had them haven’t we? If you’ve done training you’ve had someone who’s disruptive, possibly rude, pays no attention to you! If I’m totally honest, this type of participant used to upset me a fair bit when I first began training, there was me giving the performance of my life (!) And there was this smart alec trying to argue with me for arguments sake, chatting to the person next to them and generally being obnoxious! Luckily, I’ve only encountered two or three like this in my training lifetime but I feel the need to share you a nice little strategy to sort this blemish on a near b) You need to do more than just 'submit' your website Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic. Research shows that the majority of people who use search engines only look at the first two pages of results. So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site. FICTION: If I submit my website today, I'll see instant results. FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings. FICTION: 'Meta Tags' are the secret to getting top search engine rankings. FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages. Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today. In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone. Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags. As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages. However there are other areas that search engines pay close attention to, which are covered later in the course. FICTION: I should cram as many keywords How To Market Your Book Sale Fundraiser On The Cheap on page one or two to get any real traffic to your site.Book Sales 101Used book sales are quickly becoming one of the most popular ways for nonprofits to raise money for their organization. Friends of the Library groups have been doing this for some time, but now groups such as Planned Parenthood and the American Association of University Women hold regular, successful book sales. Of course, behind every successful book sale is a solid marketing campaign.Keys to planning the marketing strategy for your book sale: • Create a webpage specifically for your own sale, preferably host it on your organization’s website. • Market n FICTION: If I submit my website today, I'll see instant results. FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings. FICTION: 'Meta Tags' are the secret to getting top search engine rankings. FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages. Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today. In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone. Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags. As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages. However there are other areas that search engines pay close attention to, which are covered later in the course. FICTION: I should cram as many keywords Oil Change Guys History; Part IV ernet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.One trait of franchisors and something you will find in all their biographies both; official and unofficial is their competitiveness and refusal to give up. Now onto Part IV of our saga:Mr. Winslow met with so many different companies and made so many contacts he was sure he had all the components to roll out his own Mobile Oil Change franchise System to co-brand with the other WashGuy Family of Franchises. Lance, then had a chance meeting with Greg of On-site Oil Change in New Mexico. It was by total accident. Lance was visiting Los Alamos Laboratories to sign up members for The Worl Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags. As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages. However there are other areas that search engines pay close attention to, which are covered later in the course. FICTION: I should cram as many keywords as possible into my site. FACT: Although you do need keywords on your site, you only need keywords that are directly related to the theme of your site. Your keywords should be naturally incorporated within the content of your website. Simply repeating the same keyword over and over again will do nothing to improve your search engine rankings. FICTION: Joining a link exchange or 'free-for-all' link program will boost your search engine rankings. FACT: Free-for-all (FFA) linking schemes do not improve your search engine rankings. In many cases they will often do a site more harm than good. While search engines do take into account the amount of incoming links to your website, quality is more important than quantity. Where possible, you should aim to collect links from websites that are related to the theme of your website. For example, if you run a roof repair business, getting hundreds of links from sites selling Viagra is not going to improve your search engine results. On the other hand, links from builders, tradespeople and roof tile companies will help direct the right type of traffic to your site. FICTION: To get good search engine rankings, I have to pay thousands of dollars to outside search engine consultants. FACT: Reputable search engine consultants can be helpful in specific scenarios, but for the most part there's not much an outside consultant can do that you can't do yourself. Getting good rankings is simply a case of old fashioned elbow grease. It's a three step formula: 1) You need to build a website that is search engine friendly.
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