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Add You - SEO Expert Or Just A Cowboy?
Unleash Your Inner Sales Superstar & Win More Business Right Now!
It’s a rainy afternoon on a typical mid week afternoon and the telesales team isn’t firing on all cylinders. Cedric really isn’t pulling his weight at all. He’s been pushing papers around his desk for most of the afternoon and is having a miserable time. His sales figures are below target, his call statistics are below average and he knows that winning the lottery is as likely as him turning it around before the end of the month. John the sales manager also knows that Cedric isn’t performing and decides to run a coaching session with him to try and sort things out. So far so good.John and Cedric sit down and start to chat. John has read a few books on management and he knows that it’s important to empathise and listen to John. After a bit of preamble and a few good
e of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.It’s a rainy afternoon on a typical mid week afternoon and the telesales team isn’t firing on all cylinders. Cedric really isn’t pulling his weight at all. He’s been pushing papers around his desk for most of the afternoon and is having a miserable time. His sales figures are below target, his call statistics are below average and he knows that winning the lottery is as likely as him turning it around before the end of the month. John the sales manager also knows that Cedric isn’t performing and decides to run a coaching session with him to try and sort things out. So far so good.John and Cedric sit down and start to chat. John has read a few books on management and he knows that it’s important to empathise and listen to John. After a bit of preamble and a few good
Golden Rule Number 5: Prepared to be disappointed
Limit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.
SEO takes hard work, time and patience.
Golden Rule Number 6: Are they worthy of your trust
The most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation.
If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and
Credibility - Without It You're NOWHERE
Internet marketers, when making a list of the things they think they need in order to successfully run an Internet business usually include the following:1. A Web Site 2. Ads 3. Articles 4. Money For Promotion 5. A Product 6. An E-ZineAnd the list goes on and on. But 95% of them forget one thing, and it's probably the one most important thing you need to have if you're going to succeed.It's called credibility.Instead of trying to define what that is, I'm going to give you a very simple example of how not having it will shoot down any chance you have of being successful.You've just signed up with this great new program. It's the hottest thing since sliced bread. You've got your ads out all over the place. Finally,
As a website owner it is perfectly natural to expect your website to rank near the top of the search results. After all, with all that fantastic content that you’ve just spent days and weeks fine-tuning, how could it not be immensely popular? Internet marketers, when making a list of the things they think they need in order to successfully run an Internet business usually include the following:1. A Web Site 2. Ads 3. Articles 4. Money For Promotion 5. A Product 6. An E-ZineAnd the list goes on and on. But 95% of them forget one thing, and it's probably the one most important thing you need to have if you're going to succeed.It's called credibility.Instead of trying to define what that is, I'm going to give you a very simple example of how not having it will shoot down any chance you have of being successful.You've just signed up with this great new program. It's the hottest thing since sliced bread. You've got your ads out all over the place. Finally,
And as sure as night follows day, when your site fails to make the first page it’s tempting to blame Google, because, how could your beautiful new website be the problem?
So, take a deep breath and read the next line.
It’s not Google’s fault, it’s not your website’s fault: it’s your fault.
Sorry, but you haven’t finished the job. Your next task is going to be challenging, but in this new world, competition is fierce, and to finish the job you’ll need to pay careful attention to the various ways you can claw your site up the rankings.
But don’t despair. You can get help, it even has a name Search Engine Optimization (SEO) and there are plenty of consultants and companies offering SEO services, the only problem is sorting the wheat from the chaff. Luckily for you, you are just about to read The Six Golden Rules for Choosing an SEO consultant.
Golden Rule Number 1: Contacted by an SEO firm? Keep your wits about you!
Although it does not automatically follow that all SEO firms that contact you are just out for a quick buck you should keep your wits about you and be wary of any that do. The majority of good SEO consultants will rather react to an inquiry than spend time trawling the Internet looking for poorly optimized websites.
Golden Rule Number 2: Guarantees are lies – spurn them and the companies that offer them
Okay, as Golden Rules go it is not fair to say that all guarantees are lies, there are a few genuine guarantees that are offered in good faith and as a sign of confidence, nevertheless err on the side of caution and treat them all as you would a suspect standing over a dead body with a smoking gun.
SEO consultants have no control over how the search engines search; they have no influence over the competition and so no matter how much you want it they are not in any position to offer you meaningful guarantees with regards to the results that can be achieved.
There are no "special relationships" or "tricks", if you are offered a guarantee, or think yourself covered for insisting on one, it is quite possible that the guarantee offered will be worthless.
Guarantees that are freely offered are generally not what they seem. Anyone with a basic knowledge of SEO will be able to rank you high for an uncompetitive search phrase; being ranked number one for a search phrase that no one is using is as useful and expensive as erecting a billboard in the middle of the Sahara Dessert.
Golden Rule Number 3: Secretive SEO's should be shown the door
Your relationship with an SEO consultant should be similar to that you would expect from your accountant as you are ultimately responsible for your website and the actions of the people that you employ to build and maintain your website.
There is no reason for an SEO consultant not to explain why and what they are doing and they should be prepared to document all that they have done. They should not insert undocumented code and you should be careful of those that want to install their own software; give consideration as to what will happen if you decide at a later date to end you relationship with them.
Golden Rule Number 4: Treat references with a pinch of salt
References are useful but will not always tell the whole story. Ten years is a lifetime in SEO, and it is a subject that is more to do with understanding the "now" than the "then".
Search engines in their current form first started to appear in the mid 90's and a lot has changed in search engine technology which gave birth to the SEO consultant. As the search engines have become more adept at spotting and penalizing websites that achieve prominence by stealth rather than merit, so SEO techniques have had to evolve.
Despite the SEO basics being the same for any website how they are applied and to what degree is very dependent on each specific website; its design, maturity, market, purpose, objectives, the type and size of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.
Golden Rule Number 5: Prepared to be disappointed
Limit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.
SEO takes hard work, time and patience.
Golden Rule Number 6: Are they worthy of your trust
The most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation.
If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and
4 Ways to Really Make Money Online
1. Affiliate Marketing – This is the best way to make money online. It truly is a way to set up an automated system that will run 24 hours a day and put money into your pocket immediately. I am talking serious money and you can start earning money as soon you set up a system. My only advice is to purchase an internet marketing e-book, or manual to learning what you are doing before you start this because you can waste money if you are not truly educated on how to become a successful affiliate marketer.2. Online Store or Auction – Have you ever heard of EBay? People are making millions selling products on EBay but it doesn’t have to stop there. You can set up your own online store and sell all kinds of products and services. The wonderful thing now is that you
to read The Six Golden Rules for Choosing an SEO consultant.1. Affiliate Marketing – This is the best way to make money online. It truly is a way to set up an automated system that will run 24 hours a day and put money into your pocket immediately. I am talking serious money and you can start earning money as soon you set up a system. My only advice is to purchase an internet marketing e-book, or manual to learning what you are doing before you start this because you can waste money if you are not truly educated on how to become a successful affiliate marketer.2. Online Store or Auction – Have you ever heard of EBay? People are making millions selling products on EBay but it doesn’t have to stop there. You can set up your own online store and sell all kinds of products and services. The wonderful thing now is that you
Golden Rule Number 1: Contacted by an SEO firm? Keep your wits about you!
Although it does not automatically follow that all SEO firms that contact you are just out for a quick buck you should keep your wits about you and be wary of any that do. The majority of good SEO consultants will rather react to an inquiry than spend time trawling the Internet looking for poorly optimized websites.
Golden Rule Number 2: Guarantees are lies – spurn them and the companies that offer them
Okay, as Golden Rules go it is not fair to say that all guarantees are lies, there are a few genuine guarantees that are offered in good faith and as a sign of confidence, nevertheless err on the side of caution and treat them all as you would a suspect standing over a dead body with a smoking gun.
SEO consultants have no control over how the search engines search; they have no influence over the competition and so no matter how much you want it they are not in any position to offer you meaningful guarantees with regards to the results that can be achieved.
There are no "special relationships" or "tricks", if you are offered a guarantee, or think yourself covered for insisting on one, it is quite possible that the guarantee offered will be worthless.
Guarantees that are freely offered are generally not what they seem. Anyone with a basic knowledge of SEO will be able to rank you high for an uncompetitive search phrase; being ranked number one for a search phrase that no one is using is as useful and expensive as erecting a billboard in the middle of the Sahara Dessert.
Golden Rule Number 3: Secretive SEO's should be shown the door
Your relationship with an SEO consultant should be similar to that you would expect from your accountant as you are ultimately responsible for your website and the actions of the people that you employ to build and maintain your website.
There is no reason for an SEO consultant not to explain why and what they are doing and they should be prepared to document all that they have done. They should not insert undocumented code and you should be careful of those that want to install their own software; give consideration as to what will happen if you decide at a later date to end you relationship with them.
Golden Rule Number 4: Treat references with a pinch of salt
References are useful but will not always tell the whole story. Ten years is a lifetime in SEO, and it is a subject that is more to do with understanding the "now" than the "then".
Search engines in their current form first started to appear in the mid 90's and a lot has changed in search engine technology which gave birth to the SEO consultant. As the search engines have become more adept at spotting and penalizing websites that achieve prominence by stealth rather than merit, so SEO techniques have had to evolve.
Despite the SEO basics being the same for any website how they are applied and to what degree is very dependent on each specific website; its design, maturity, market, purpose, objectives, the type and size of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.
Golden Rule Number 5: Prepared to be disappointed
Limit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.
SEO takes hard work, time and patience.
Golden Rule Number 6: Are they worthy of your trust
The most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation.
If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and
Are We Heading Towards International Parity In Earnings?
Globalisation is going to be major force affecting earnings, cultures, jobs, mobility, investments and all other major aspects across the board.Are we heading towards international parity in earnings because of globalisation? As the world becomes smaller and smaller, we are tending towards a convergence in many aspects of our lives. Affects of the Internet on international accessibility is going to change the face of this earth.Take the case of online jobs or make money online programs. There is an increasing trend amongst employers to post their projects on the Internet and to get the work done from Internet workers. An employer will no longer need to maintain big establishments. Now he can get thousands of workers online to vie for his work. He can
o offer you meaningful guarantees with regards to the results that can be achieved.Globalisation is going to be major force affecting earnings, cultures, jobs, mobility, investments and all other major aspects across the board.Are we heading towards international parity in earnings because of globalisation? As the world becomes smaller and smaller, we are tending towards a convergence in many aspects of our lives. Affects of the Internet on international accessibility is going to change the face of this earth.Take the case of online jobs or make money online programs. There is an increasing trend amongst employers to post their projects on the Internet and to get the work done from Internet workers. An employer will no longer need to maintain big establishments. Now he can get thousands of workers online to vie for his work. He can
There are no "special relationships" or "tricks", if you are offered a guarantee, or think yourself covered for insisting on one, it is quite possible that the guarantee offered will be worthless.
Guarantees that are freely offered are generally not what they seem. Anyone with a basic knowledge of SEO will be able to rank you high for an uncompetitive search phrase; being ranked number one for a search phrase that no one is using is as useful and expensive as erecting a billboard in the middle of the Sahara Dessert.
Golden Rule Number 3: Secretive SEO's should be shown the door
Your relationship with an SEO consultant should be similar to that you would expect from your accountant as you are ultimately responsible for your website and the actions of the people that you employ to build and maintain your website.
There is no reason for an SEO consultant not to explain why and what they are doing and they should be prepared to document all that they have done. They should not insert undocumented code and you should be careful of those that want to install their own software; give consideration as to what will happen if you decide at a later date to end you relationship with them.
Golden Rule Number 4: Treat references with a pinch of salt
References are useful but will not always tell the whole story. Ten years is a lifetime in SEO, and it is a subject that is more to do with understanding the "now" than the "then".
Search engines in their current form first started to appear in the mid 90's and a lot has changed in search engine technology which gave birth to the SEO consultant. As the search engines have become more adept at spotting and penalizing websites that achieve prominence by stealth rather than merit, so SEO techniques have had to evolve.
Despite the SEO basics being the same for any website how they are applied and to what degree is very dependent on each specific website; its design, maturity, market, purpose, objectives, the type and size of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.
Golden Rule Number 5: Prepared to be disappointed
Limit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.
SEO takes hard work, time and patience.
Golden Rule Number 6: Are they worthy of your trust
The most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation.
If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and
Of September 11th, Business, and Team Building... Keeping What We Do in Perspective
It’s September 10th and there I am again, driving North on the New Jersey Turnpike towards Kenilworth (this time). This is the first day of eight over the next three weeks at a company in this town off exit 11 and up the Garden State Parkway, interspersed with a couple days in Maryland, two in Connecticut and one in Manhattan. Three weeks of constantly being on the go, being busy conducting seminars and consulting.Team Building is the topic for this day, with four more to follow. How to build effective and efficient teams, communicate better, know your and your team members’ strengths and weaknesses, delegate, motivate and of course have some fun along the way.What a great group of folks they are, a dozen in the morning class and the same for the afternoon s
all that they have done. They should not insert undocumented code and you should be careful of those that want to install their own software; give consideration as to what will happen if you decide at a later date to end you relationship with them.It’s September 10th and there I am again, driving North on the New Jersey Turnpike towards Kenilworth (this time). This is the first day of eight over the next three weeks at a company in this town off exit 11 and up the Garden State Parkway, interspersed with a couple days in Maryland, two in Connecticut and one in Manhattan. Three weeks of constantly being on the go, being busy conducting seminars and consulting.Team Building is the topic for this day, with four more to follow. How to build effective and efficient teams, communicate better, know your and your team members’ strengths and weaknesses, delegate, motivate and of course have some fun along the way.What a great group of folks they are, a dozen in the morning class and the same for the afternoon s
Golden Rule Number 4: Treat references with a pinch of salt
References are useful but will not always tell the whole story. Ten years is a lifetime in SEO, and it is a subject that is more to do with understanding the "now" than the "then".
Search engines in their current form first started to appear in the mid 90's and a lot has changed in search engine technology which gave birth to the SEO consultant. As the search engines have become more adept at spotting and penalizing websites that achieve prominence by stealth rather than merit, so SEO techniques have had to evolve.
Despite the SEO basics being the same for any website how they are applied and to what degree is very dependent on each specific website; its design, maturity, market, purpose, objectives, the type and size of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.
Golden Rule Number 5: Prepared to be disappointed
Limit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.
SEO takes hard work, time and patience.
Golden Rule Number 6: Are they worthy of your trust
The most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation.
If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and
Extra Income Online - Get Your Piece of the Pie!
Ok, forget getting a piece of the pie. If you do this right, you can have as many pies as you want, whenever you want. And I'm not talking apple, cherry or peach, I'm talking about money pies. If you've ever wondered if it really is possible for an average person to make a serious amount of money on the internet, I'm here to tell you the answer is "Absolutely YES!" With a little education on your part to find the niche market that you are interested in and a little more to gain the skills you'll need to be successful (this doesn't take a Ph.D. to understand, just a desire to improve yourself), you'll quickly be on your way to reaping the financial benefits that are available to online marketers.The internet really is a 24/7 online ATM machine if you have the ri
e of the organization as well as how competitive the market. Some SEO techniques that are relevant and effective for some websites will be irrelevant and ineffective for others.Ok, forget getting a piece of the pie. If you do this right, you can have as many pies as you want, whenever you want. And I'm not talking apple, cherry or peach, I'm talking about money pies. If you've ever wondered if it really is possible for an average person to make a serious amount of money on the internet, I'm here to tell you the answer is "Absolutely YES!" With a little education on your part to find the niche market that you are interested in and a little more to gain the skills you'll need to be successful (this doesn't take a Ph.D. to understand, just a desire to improve yourself), you'll quickly be on your way to reaping the financial benefits that are available to online marketers.The internet really is a 24/7 online ATM machine if you have the ri
Golden Rule Number 5: Prepared to be disappointed
Limit your expectations. No matter how good the SEO consultant they will not be able to take you from 'nowhere' to a number one listing overnight. There is no magic bullet that will allow a one page website to permanently out rank a large multi-national, if you believe those that say there are, expect to be disappointed.
SEO takes hard work, time and patience.
Golden Rule Number 6: Are they worthy of your trust
The most important quality to look for in an SEO consultant is trust, as more often than not you will be entrusting your SEO consultant with your business and reputation.
If you are not familiar with SEO speak you need someone who is not going exploit your ignorance, isn't going to shift blame on to others and is going to do things right, with long term objectives, and not implement solutions that offer immediate rewards followed swiftly by long term and serious pain.
A good and trustworthy SEO consultant is worth their weight in gold, like good neighbors; when you have found one, think twice before moving.
Have you got a Champ or a Chimp?
The following is a questionnaire that can be used as an aid to ask potential SEO consultants a number of questions.
Based on how they respond to the questions it will help you root out those that lacks the basic knowledge, expose those that are willing to tell you what you want to hear and identify those that are prepared to tell you what you should hear.
It is not recommended that the information you gleam from the questionnaire is used as the sole criteria for evaluating an SEO consultant but it will help identify the SEO cowboy, saving you time, money and heartache.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/77312/addyou-SEO-Expert-Or-Just-A-Cowboy.html">SEO Expert Or Just A Cowboy?</a>
BB link (for phorums):
[url=http://www.addyou.info/article/77312/addyou-SEO-Expert-Or-Just-A-Cowboy.html]SEO Expert Or Just A Cowboy?[/url]
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