1. Large company Small or specialized company

2. Formal Casual

3. Well Established New

4. Fun Subdued

5. Innovative Traditional

6. Economical Expensive

7. Classic Contemporary

Brand Worksheet #2

Assessing where your brand is today:

1. Determine all the places your brand touches your customer. Make an exhaustive list.
   
2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
   
3. Conduct customer surveys to find out how the customer views you and your company.
   
4. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
   
5. Make an action plan to correct and fill the gap
   Why Companies Give Corporate Awards
   The music industry is very well aware of what the Grammy Award does, as well as the musicians who may be nominated. Those that work in television know the value of an Emmy Award. Hollywood and their movies are filled with awards, from the People’s Choice to the
   Established New

   4. Fun Subdued

   5. Innovative Traditional

   6. Economical Expensive

   7. Classic Contemporary

   
   
   Brand Worksheet #2
   
   Assessing where your brand is today:
   

   1. Determine all the places your brand touches your customer. Make an exhaustive list.
      
   2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
      
   3. Conduct customer surveys to find out how the customer views you and your company.
      
   4. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
      
   5. Make an action plan to correct and fill the ga
      Acquiring a Family Business
      A family business is defined as one that has 2 or more members of the same family working for it, the business is run for the benefit of the family. Generally speaking most family business does not last longer than 25 years, or 1 generation.There are advan
      Assessing where your brand is today:
      
      1. Determine all the places your brand touches your customer. Make an exhaustive list.
         
      2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
         
      3. Conduct customer surveys to find out how the customer views you and your company.
         
      4. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
         
      5. Make an action plan to correct and fill the ga
         Think Before You Choose
         Now is the time to launch that new product in the market together with the new face of your business. And what better way to do it than to give out brochures? Brochures are fun, colorful and eye-catching.You may think that brochures would only take a small
         ches your internal customer (you and your employees). Make an exhaustive list.
         
      6. Conduct customer surveys to find out how the customer views you and your company.
         
      7. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
         
      8. Make an action plan to correct and fill the ga
         The Practical Guide to Oil Analysis
         As a predictive maintenance tool, oil analysis is used to uncover, isolate and offer solutions for abnormal lubricant and machine conditions. These abnormalities, if left unchecked, usually result in extensive, sometimes catastrophic damage causing lost productio
         Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
         
      9. Make an action plan to correct and fill the gaps so that your brand is consistent in all areas and all places it makes contact with your customers.
         
      
      

      Next you will find a number of questions that will help you check on the health of your brand.
      
      TOP TEN QUESTIONS TO CHECK YOUR BRANDS HEALTH*
      
      

      1. Does your brand have a well-defined identity?
         
      2. How well is your brand known?
         
      3. Do customers perceive a meaningful difference between your brand and competitive brands?
         
      4. Does your brand offer a distinctive value proposition to all markets?
         
      5. Is your brand value proposition an explicit promise to your customers?
         
      6. Have you developed a brand system?
         
      7. Do you have specific plan