and the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.

The next category of colors give a sense of restfulness. They are known as the Cool colors because the

The personality of a company can be identified by the colors used in their logo. Each color gives off its own mood. This mood can either be positive or negative. By understanding the meaning of colors you can give your corporate identity a personality that is stimulating.

In design there are three categories in which we place colors they are neutral, warm and cool. Neutral colors are considered non-colors because they are used more as a mixture to create other shades of colors. These neutral colors are known as Black, White, Gray, Beige and Brown. By mixing neutral colors with other colors you can influence the positive and negative mood of your logo. We associate black with power, authority and often signifies assertiveness and formality. Also, remember white is not considered as a color but as an absence of all colors and signifies purity and innocence.

Next, we have warm colors. In design we use these colors as attention getters because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow/Green and Purple. Haven't you ever ask yourself why red is used for stop signs or yellow for caution? It is because psychologically you understand the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.

The next category of colors give a sense of restfulness. They are known as the Cool colors because they

three categories in which we place colors they are neutral, warm and cool. Neutral colors are considered non-colors because they are used more as a mixture to create other shades of colors. These neutral colors are known as Black, White, Gray, Beige and Brown. By mixing neutral colors with other colors you can influence the positive and negative mood of your logo. We associate black with power, authority and often signifies assertiveness and formality. Also, remember white is not considered as a color but as an absence of all colors and signifies purity and innocence.

Next, we have warm colors. In design we use these colors as attention getters because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow/Green and Purple. Haven't you ever ask yourself why red is used for stop signs or yellow for caution? It is because psychologically you understand the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.

The next category of colors give a sense of restfulness. They are known as the Cool colors because the

colors you can influence the positive and negative mood of your logo. We associate black with power, authority and often signifies assertiveness and formality. Also, remember white is not considered as a color but as an absence of all colors and signifies purity and innocence.

Next, we have warm colors. In design we use these colors as attention getters because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow/Green and Purple. Haven't you ever ask yourself why red is used for stop signs or yellow for caution? It is because psychologically you understand the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.

The next category of colors give a sense of restfulness. They are known as the Cool colors because the

arm colors. In design we use these colors as attention getters because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow/Green and Purple. Haven't you ever ask yourself why red is used for stop signs or yellow for caution? It is because psychologically you understand the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.

The next category of colors give a sense of restfulness. They are known as the Cool colors because the

and the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.

The next category of colors give a sense of restfulness. They are known as the Cool colors because they easy on the eyes. Cool colors include; Blue, Violet, Turquoise, Sea/Green, Green. Using a light blue can give your corporate identity a sense of peacefulness and tranquility but if you want to go for more trustworthiness and dependability use a darker blue.

Knowing and understanding the meaning of colors will help you give your corporate identity the personality that will influence the mood of your customers.