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Add You - Before Launching Your SEO Cammpaign
How Avon Got Started rings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).The foundation of Avon was set back in 1886 by a man named David H. McConnell. It all began in a small 20x25 ft. building in New York with the name California Perfume Company (I am unsure of the reason for naming a New York based company California Perfume Company). Since, Avon has spread all over the world with a universal appeal and as a recognizable household name.Avon Timeline:1886 Started as the California Perfume Company1897 Perfume manufacturing laboratory built (3,000 sq. feet standing at 3 stories tall now 320,000 sq. feet).1906 Has over 10,000 representatives, and has built a product line of over 116 perfumes available in many sizes, shapes, and packages. Later in the year, the first brochure is released t 4) Are there at least 250 words of text on the home page and other pages to be optimized? 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus? 6) Approximately how many pages does the site contain? How many of these will be optimized? 7) What is the current link popularity of the site? 8) What is the approximate 90% Of Online - Home Based Businesses Will Fail! One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.It seems like now, more than ever before, people are looking for a way to lead a richer lifestyle. This is why you may be lured in by all those home based business opportunities with over exaggerated claims on how much money you can make. However, they fail to mention all the legwork that is required to make the business a success. A lot of the sales pages for these home based business opportunities focus on how much money you can make, having more free time, eliminating your debt and so on, but they fail to mention you need to invest your time and effort in order to make it really work for you.Now it doesn't matter what home based business you get involved with, you have to SELL. There is no way around it; this goes for any business, no sal Before You Start Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions: 1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? (e.g. more sales, more subscribers, more traffic, more publicity etc.) 2) What is my/their time-frame for this project? 3) What is my/their budget for this project? 4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced? Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign. How Search Engine-Compatible is the Site Currently? Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. You might consider preparing something similar for your own site or clients. Requirements Gathering Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately. To determine your project requirements, you need to have the following questions answered: 1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc) 2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc) 3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly). 4) Are there at least 250 words of text on the home page and other pages to be optimized? 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus? 6) Approximately how many pages does the site contain? How many of these will be optimized? 7) What is the current link popularity of the site? 8) What is the approximate G Buying The Cow: The Pros and Cons of Paid Affiliate Sign-ups more traffic, more publicity etc.)"If you can get the milk for free, why buy the cow?" This rather crass question became popular in the late 1970's, when many couples chose to live together without the benefit of marriage. Similarly, today's affiliate marketers tend to favor programs that offer no sign-up fee, especially when so many include support, personalized websites, back-office marketing, etc.And, too, there are programs that offer nothing more than an ID link and a few banner ads on a login page. In fact, seemingly sophisticated marketers are often offended by a program that requires an up-front investment. And for good reason: the marketer is already investing time, effort and their own marketing system (i.e., money) to promote a given program-- an additional inv 2) What is my/their time-frame for this project? 3) What is my/their budget for this project? 4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced? Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign. How Search Engine-Compatible is the Site Currently? Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. You might consider preparing something similar for your own site or clients. Requirements Gathering Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately. To determine your project requirements, you need to have the following questions answered: 1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc) 2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc) 3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly). 4) Are there at least 250 words of text on the home page and other pages to be optimized? 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus? 6) Approximately how many pages does the site contain? How many of these will be optimized? 7) What is the current link popularity of the site? 8) What is the approximate How To Develop A Powerful USP for Your Direct Marketing Business ompatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible.Why You Need a USPOne of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what’s in it for them if they do business with you.According to Rosser Reeves, the author of “Reality in Advertising” who coined the USP, the three requirements for a USP are:1. Each advertisement must make a proposition to the customer: "buy this product, and you wil You might consider preparing something similar for your own site or clients. Requirements Gathering Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately. To determine your project requirements, you need to have the following questions answered: 1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc) 2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc) 3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly). 4) Are there at least 250 words of text on the home page and other pages to be optimized? 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus? 6) Approximately how many pages does the site contain? How many of these will be optimized? 7) What is the current link popularity of the site? 8) What is the approximate How To Make Great Money Part Time Buying And Selling Domain Names - Part One e project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.This truly is the business to get into in 2005. It's a red hot opportunity that savvy investors can make a killing on when you know how. And this article will walk you step-by-step through the money-making process.Don't be put off by the term "investors". I'm not talking big money down here. As long as you've got a spare ?5 a week then great money can be made for only half an hour of your time. Like the sound of that? Thought so.There's a few ways you can make money buying domain names and selling them on for profit. And I mean PROFIT. You'll see why people will be scratching at your door to buy off you in just a moment.Let's start with the basics.All domain names are only registered for a limited amount of time.Registra To determine your project requirements, you need to have the following questions answered: 1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc) 2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc) 3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly). 4) Are there at least 250 words of text on the home page and other pages to be optimized? 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus? 6) Approximately how many pages does the site contain? How many of these will be optimized? 7) What is the current link popularity of the site? 8) What is the approximate Affiliate Businesses, Which One Is Right For YOU? rings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).Find out what you can about the Affiliate business, research the business that you want to be associated with. Important to find out what you can as you are endorsing these products with the most important tool on the internet - your "Name". If you are unreliable, dishonest, do not know the "ins and outs" of the product. News travels fast on the internet and your business will suffer.How much does enrolling into the business cost? Nowadays most Affiliate businesses don't cost anything to enrol. So unless there is a product that you feel is really worth it, go for the "no cost program".When do you get paid? Every business pays out commissions differently; monthly, quarterly, etc. Find out and go for the one that suits you.How lo 4) Are there at least 250 words of text on the home page and other pages to be optimized? 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus? 6) Approximately how many pages does the site contain? How many of these will be optimized? 7) What is the current link popularity of the site? 8) What is the approximate Google PageRank of the site? Would it benefit from link building? 9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration? 10) Do I have permission to alter the visible content of the site? 11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.) 12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific? 13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.) 14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson). 15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting? 16) Who are the stake-holders of this site? How will I report to them? 17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking? 18) How do I plan on tracking my or my client’s rankings in the search engines? 19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign? 20) What are my/my client’s expectations for the optimization campaign? Are they realistic? Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on. This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for. The remainder of questions are to establish in advance the who, what, where, when,
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