Tags |
|
|
Links |
|
|
Add You - SEO Tunnel Vision - Signs, Symptoms and Treatments
For marketers, publishing your own electronic newsletter can be challenging. Between project deadlines and other things, you've already got a lot on your plate. Then you also have a newsletter to get out every week, month, or quarter. Then it happens . . .You've run completely out of ideas.What do you do?Well, first of all, don't panic. Panicking will just make it worse. Secondly, follow these five guidelines and you'll find yourself coming up with more fresh ideas than you can fit into a dozen newsletters.1. Think TimelyIs there something going on the world that you can tie back in
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which in
In this article I aim to highlight the Importance of Back-End Sales in Affiliate Marketing and how to implement a Back-End sales strategy to your affiliate marketing business.An enormous amount of time, effort and money goes into attracting customers to ones website. Everything from PPC (pay per click) to writing articles to blogs, linking etc……. Therefore it is in an affiliate marketers best interest to make the most out of each person they bring to the website. The most effective way to achieve this is to implement a Back-End Sales strategy.Traditionally, Back-End sales is when you sell to a customer who has already made a purchase.
Definition of SEO Tunnel Vision
This condition affects thousands of search engine marketers, webmasters and business owners. Fortunately, it's easy to treat. SEO tunnel vision occurs when a person focuses so much of their attention on search engine ranking that they lose site of the bigger picture of website success.
Gradually, over a period of weeks or months, victims of SEO tunnel vision forget that search engine visibility is only a beginning, not an end. In other words, they begin to treat search engine ranking as the ultimate form of online success.
If left untreated, SEO tunnel vision can lead to a drop in website conversions, a decrease in overall sales, and a lot of missed opportunities. This condition is also referred to as site blindness, hyper-search syndrome, spider vision and Google-itis.
Symptoms of SEO Tunnel Vision
SEO tunnel vision can bring a variety of symptoms, and symptoms may vary from person to person. However, there are some symptoms that occur in the majority of cases:
1. You can list your website's exact search engine position in Google and Yahoo, but you're not sure how many web-driven sales you've had this month.
2. You give keyword density a higher priority than readability.
3. You didn't notice your sales falling last quarter because you were too busy tweaking your page titles.
4. You react to customer complaints by saying things like, "Jeez, what's wrong with his algorithm?"
5. You consider your best customer to be a math-loving spider named "bot."
Treatments for SEO Tunnel Vision
If you're a company leader or business owner, the best treatment for SEO tunnel vision might be as simple as outsourcing your search engine optimization. That way, you can focus on the things that are really important to your business (like product development and customer service) and let somebody else worry about your search engine visibility.
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the road does not mean they will follow the arrows, enter the store, determine that your product or service is superior to others, and sign on as your newest customer. That's too much ask of a billboard, unless you're the last gas station for 70 miles.
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which inv
A healthy advertising campaign works hard on raising awareness and share of voice in the market for your brand, and positioning it clearly. Thus the brand becomes a familiar concept in the consumers’ mind. It is up to your quality control to deliver the product or service to absolute satisfaction to become a trusted brand.This is a lengthy and ‘delicate’ process that can take years, and its success is relatively hard to measure, especially at first. You could be ‘packaging’ your marketing message the wrong way, and only find out that there is a problem a year later.However, well executed traditional branding campaigns such as coca col
Symptoms of SEO Tunnel Vision
SEO tunnel vision can bring a variety of symptoms, and symptoms may vary from person to person. However, there are some symptoms that occur in the majority of cases:
1. You can list your website's exact search engine position in Google and Yahoo, but you're not sure how many web-driven sales you've had this month.
2. You give keyword density a higher priority than readability.
3. You didn't notice your sales falling last quarter because you were too busy tweaking your page titles.
4. You react to customer complaints by saying things like, "Jeez, what's wrong with his algorithm?"
5. You consider your best customer to be a math-loving spider named "bot."
Treatments for SEO Tunnel Vision
If you're a company leader or business owner, the best treatment for SEO tunnel vision might be as simple as outsourcing your search engine optimization. That way, you can focus on the things that are really important to your business (like product development and customer service) and let somebody else worry about your search engine visibility.
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the road does not mean they will follow the arrows, enter the store, determine that your product or service is superior to others, and sign on as your newest customer. That's too much ask of a billboard, unless you're the last gas station for 70 miles.
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which in
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.1. How to Find Your Hidden MarketsStart by evaluating your existing customers. Look for groups of customers with similar characteristics you do not currently cater to in your advertising. Then create new versions of your sales message appealing to their specific needs. You will attract a lot more customers just like them.For example, the owner of an accounting service marketing
5. You consider your best customer to be a math-loving spider named "bot."
Treatments for SEO Tunnel Vision
If you're a company leader or business owner, the best treatment for SEO tunnel vision might be as simple as outsourcing your search engine optimization. That way, you can focus on the things that are really important to your business (like product development and customer service) and let somebody else worry about your search engine visibility.
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the road does not mean they will follow the arrows, enter the store, determine that your product or service is superior to others, and sign on as your newest customer. That's too much ask of a billboard, unless you're the last gas station for 70 miles.
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which in
As every small business owner knows, cash flow plays a crucial role in smooth day-to-day operations. It is very much the fuel on which a small business depends for continuing growth and expansion. The competition facing many businesses in today’s marketplace requires an almost constant expansion, which often results in a cash flow crunch. Small businesses can get stuck in 60 & 90 day invoice cycles: cash is coming, but you don’t have it on hand when you need it, or receivables are coming due before payables. There are different ways a small business can create a more positive cash flow – some methods involve outright loans, while oth
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the road does not mean they will follow the arrows, enter the store, determine that your product or service is superior to others, and sign on as your newest customer. That's too much ask of a billboard, unless you're the last gas station for 70 miles.
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which in
You’ve created your business plan, come up with an awesome business name, created a great web site, joined all the industry specific networking groups you could afford, designated a corner of the house as your office, got business cards and brochures printed out; now you’re handing them to everyone you meet. Now you’re just waiting for the phone to ring and people to line up at your door, begging to be your client. Right? I’m afraid not.People are putting a lot more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relati
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which involves asking yourself a series of questions to uncover the truth that's buried inside you. For example: Do I spend more time checking my website rankings or improving my product / service? Have I invested time and effort to improve the reader's experience upon reaching my site, or do my efforts end with the search engines?
Perhaps the best way to diagnose yourself is to take a healthy dose of Web Reality* (no prescription necessary). A dose of Web Reality might include comparing the number of people who find your website to the number of people who respond to it. Yes, the good old conversion rate. You might also check your website analytics program to see what the bounce rate is for people entering your site through search engines. These are just two examples of Web Reality.
Conclusion
If you think you might be suffering from SEO tunnel vision, don't be ashamed to ask for help. You should also remember that you're not alone, as the condition affects thousands of web marketers and business owners. The important thing is to take action. Otherwise, SEO tunnel vision will hurt your business and limit your overall success.
* Caution: If you experience dizziness, nausea or depression, you should immediately stop giving yourself doses of Web Reality. If you suffer from hypertension or other stress-related ailments, you should consult your physician before administering Web Reality.
** You may republish this article if you retain the active hyperlinks below.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/76579/addyou-SEO-Tunnel-Vision--Signs-Symptoms-and-Treatments.html">SEO Tunnel Vision - Signs, Symptoms and Treatments</a>
BB link (for phorums):
[url=http://www.addyou.info/article/76579/addyou-SEO-Tunnel-Vision--Signs-Symptoms-and-Treatments.html]SEO Tunnel Vision - Signs, Symptoms and Treatments[/url]
Related Articles:
Comparing Nevada And Delaware Corporations
Loan Officer Marketing - Why Realtors(r) Don't Read Your Brochures
Outsourcing to Foreign Countries
Bookmark it:
|