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  • Add You - Web 2.0 & SEM

    Blogging Your Way Up the Search Engines
    Any blogger can benefit from higher search engine ranking and traffic levels.This is especially true of business bloggers, for whom the blog equals profit and growth. When a blog has higher search engine ranking, it enjoys higher traffic levels as well. And blog traffic is the first step to connecting with your aud
    ion vs Optional
    Directory submission vs Automatic crawling by spider
    HTML optimization vs AJAX optimization
    Reliability on Search engine PR vs P2P network
    Personal sites vs Wikis/blogs
    Double Click vs PPC

    Digg is news search engines while delicious is a social book marking site and del.ciou.ous are news sites while techcrati is a search blog search engine

    Technocrati

    How To Price Your Products
    Whether you are a budding entrepreneur or a veteran businessman, I bet you've had your share of pricing problems. For how much would I sell this contraption? Would my customers buy it at that price? How many units would I sell at this price? Would they appreciate the service at that price? These kinds of questions would b
    Spending budget in SEM is worth so long as it attracts more unique visitors through search engines. Internet advertising in India is fast moving from flashy boxes and sponsored links to the new buzzword: search-engine marketing. In 2005, total online ad expenditures in India exceeded Rs4 billion ($88 million), of which Rs2.36 billion was SEM, out of which Rs720 million was spent by companies in India, and the rest from enterprises abroad.

    According to an industry study by the Internet and Mobile Association of India (IAMAI), Industry wide, the biggest SEM spenders are retail companies, followed by technology, travel and the automotive and banking industries, with non-governmental organizations and property markets also advertising.

    Why Can’t We Ignore Spending on SEM?

    Those who are into online business wanting to increase the web traffic through search engines should keep their eyes opened to study the trends. Otherwise, they’ll be lagging behind.

    Furthermore, the old rules of web1.0 SEO hold less importance in the new web 2.0 world. In a fast changing behavior of search engines, the role of SEM consultant/SEO firm should be to keep a good track of the current trends and accordingly suggest the changes required to be implemented to drive more traffic.

    Let’s have a look at the following table – I have drawn according to my level of understanding.

    Web 1.0 SEO vs Web 2.0 SEO

    Page views vs Accessibility
    Reciprocal Links vs Bookmarking/del.cio.ous/dig/BLs
    Keyword rich contents vs User generated contents/Interactivity
    Meta tags vs description and Title/Optional
    SE submission vs Optional
    Directory submission vs Automatic crawling by spider
    HTML optimization vs AJAX optimization
    Reliability on Search engine PR vs P2P network
    Personal sites vs Wikis/blogs
    Double Click vs PPC

    Digg is news search engines while delicious is a social book marking site and del.ciou.ous are news sites while techcrati is a search blog search engine

    Technocrati

    The Red Carpet Treatment
    Remember your first few days at your present job? Were you excited? Nervous? Did you worry about your ability accomplish the tasks given to you or the impression you would make on your new co-workers? Perhaps you were concerned about the impression your new co-workers would make on you.You would not be alone if y
    rest from enterprises abroad.

    According to an industry study by the Internet and Mobile Association of India (IAMAI), Industry wide, the biggest SEM spenders are retail companies, followed by technology, travel and the automotive and banking industries, with non-governmental organizations and property markets also advertising.

    Why Can’t We Ignore Spending on SEM?

    Those who are into online business wanting to increase the web traffic through search engines should keep their eyes opened to study the trends. Otherwise, they’ll be lagging behind.

    Furthermore, the old rules of web1.0 SEO hold less importance in the new web 2.0 world. In a fast changing behavior of search engines, the role of SEM consultant/SEO firm should be to keep a good track of the current trends and accordingly suggest the changes required to be implemented to drive more traffic.

    Let’s have a look at the following table – I have drawn according to my level of understanding.

    Web 1.0 SEO vs Web 2.0 SEO

    Page views vs Accessibility
    Reciprocal Links vs Bookmarking/del.cio.ous/dig/BLs
    Keyword rich contents vs User generated contents/Interactivity
    Meta tags vs description and Title/Optional
    SE submission vs Optional
    Directory submission vs Automatic crawling by spider
    HTML optimization vs AJAX optimization
    Reliability on Search engine PR vs P2P network
    Personal sites vs Wikis/blogs
    Double Click vs PPC

    Digg is news search engines while delicious is a social book marking site and del.ciou.ous are news sites while techcrati is a search blog search engine

    Technocrati

    Do You Really Need a Business Plan?
    I stumbled onto an online donnybrook at one of those entrepreneurs’ online discussion boards yesterday. And I just had to smile. People were going just nuts about whether a business plan is needed, what a business plan even is, who should write the plan, and other assorted topics.But before I repeat the comments I
    iness wanting to increase the web traffic through search engines should keep their eyes opened to study the trends. Otherwise, they’ll be lagging behind.

    Furthermore, the old rules of web1.0 SEO hold less importance in the new web 2.0 world. In a fast changing behavior of search engines, the role of SEM consultant/SEO firm should be to keep a good track of the current trends and accordingly suggest the changes required to be implemented to drive more traffic.

    Let’s have a look at the following table – I have drawn according to my level of understanding.

    Web 1.0 SEO vs Web 2.0 SEO

    Page views vs Accessibility
    Reciprocal Links vs Bookmarking/del.cio.ous/dig/BLs
    Keyword rich contents vs User generated contents/Interactivity
    Meta tags vs description and Title/Optional
    SE submission vs Optional
    Directory submission vs Automatic crawling by spider
    HTML optimization vs AJAX optimization
    Reliability on Search engine PR vs P2P network
    Personal sites vs Wikis/blogs
    Double Click vs PPC

    Digg is news search engines while delicious is a social book marking site and del.ciou.ous are news sites while techcrati is a search blog search engine

    Technocrati

    Franchising Documents Need to Be in Plain English
    In the Franchising Industry the disclosure documents must be in plain English as that is the law. The set of rules and regulations, which state this are in place to protect consumers and individuals who end up buying a franchise.Sometimes when franchise agreements go bad in the franchise relationship the franchisee
    anges required to be implemented to drive more traffic.

    Let’s have a look at the following table – I have drawn according to my level of understanding.

    Web 1.0 SEO vs Web 2.0 SEO

    Page views vs Accessibility
    Reciprocal Links vs Bookmarking/del.cio.ous/dig/BLs
    Keyword rich contents vs User generated contents/Interactivity
    Meta tags vs description and Title/Optional
    SE submission vs Optional
    Directory submission vs Automatic crawling by spider
    HTML optimization vs AJAX optimization
    Reliability on Search engine PR vs P2P network
    Personal sites vs Wikis/blogs
    Double Click vs PPC

    Digg is news search engines while delicious is a social book marking site and del.ciou.ous are news sites while techcrati is a search blog search engine

    Technocrati

    Be A Stranger With Coffee and Doughnuts at 2AM
    We’ve all seen the news stories of the people lined up for hours outside retail stores waiting for a shot at the limited supply hot holiday toy or the mass of people ready to grab up all the holiday season sale goods that they can cram into the nearest shopping cart.In fact, at some point or another, we’ve each pro
    ion vs Optional
    Directory submission vs Automatic crawling by spider
    HTML optimization vs AJAX optimization
    Reliability on Search engine PR vs P2P network
    Personal sites vs Wikis/blogs
    Double Click vs PPC

    Digg is news search engines while delicious is a social book marking site and del.ciou.ous are news sites while techcrati is a search blog search engine

    Technocrati

    Blog search engines – rivals (Google, Yahoo! Msn!)
    As of August 2006, Technorati indexes over 55 million weblogs Technorati uses and contributes to open source software.

    In gist, there are a few steps, such as, social networking, dig & delciou.ous, tagging, links from user generated contents, etc need to be taken. Moreover, we need to adopt search engine marketing mix to drive traffic not only through global search engines (google, msn, yahoo), but also through specialty search engines like it.com.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.addyou.info/article/76523/addyou-Web-20--SEM.html">Web 2.0 & SEM</a>

    BB link (for phorums):
    [url=http://www.addyou.info/article/76523/addyou-Web-20--SEM.html]Web 2.0 & SEM[/url]

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